UM | Shopify Marketing Agency 🛍️

BACKGROUND

I am the CEO of Herb & Root

We sell fragrance and body care products

OPPORTUNITY / CHALLENGE

• Manage our Google Ads
• Manage our Meta Ads

SOLUTION

Online Search

• High ratings
• Pricing fit our budget
• Good value for cost

2-5 Employees

UM provided comprehensive Google and Meta Ad management using target ROAS. They helped generate creative that converted and had weekly meetings with our team.

RESULTS & FEEDBACK

Our sales on our website increased by 30%. The team consistently updated strategy around seasonality, inventory, and new product launches. They are committed to regular reportiing and weekly meetings and generate creative to keep ads fresh.

The team is always responsive to questions over slack or email.

• Virtual Meeting
• Email or Messaging App

This company is highly capable, responsive, and takes into account my needs for profitability, tracking the total cost of ads and the return on ad spend weekly,  making adjustments where needed. That esures our engagement is profitable from day 1. They have been a pleasure to work with!

None

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Sip Hip Hooray, a graphic design and printing company specializing in custom products for weddings, events, hospitality, and corporate branding. We create personalized cups, can coolers, napkins, matches, and other printed products that help our customers celebrate everything from weddings and showers to large-scale corporate events!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UM | Shopify Marketing Agency 🛍️ to accomplish for Sip Hip Hooray?

We were looking for a new ad management agency to take over our account that would be aggressive with keeping our ROI high and managing our budget with care.

SOLUTION

What was the scope of their involvement?

We’re on a monthly retainer with UM | Shopify Marketing Agency 🛍️ to manage our Google Ads spend. We receive weekly reports and have biweekly update meetings. They also make suggestions for website changes and improvements.

What is the team composition?

We work with 2–5 teammates from UM | Shopify Marketing Agency 🛍️.

How did you come to work with UM | Shopify Marketing Agency 🛍️?

We found them through an online search. We chose them over other options because they had high ratings, their pricing fit our budget, they were a great culture fit, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We started working together in January 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re very happy with UM | Shopify Marketing Agency 🛍️'s hands-on approach and willingness to communicate regularly. They make suggestions and ensure that what they’re doing makes sense for us. Our ROI has increased and remained about the goal I proposed when we started this project.

Additionally, they’ve made suggestions for our Shopify that have increased our phone calls and live chat traffic by over 40%. This helps our potential customers get answers fast since what we do is very custom and time-specific.

How did UM | Shopify Marketing Agency 🛍️ perform from a project management standpoint?

They’re wonderful at managing me. I’m all over the place, very busy, and not well-educated in these things. UM | Shopify Marketing Agency 🛍️ makes me feel informed and answers any questions I have while ensuring I stay up to date.

What did you find most impressive about them?

They really want us to understand what they’re doing and why. UM | Shopify Marketing Agency 🛍️ takes the time to help me understand something that I don’t specialize in. They explain everything in detail and are very communicative with every suggestion, and have helped me with areas outside of Google Ads to help increase revs that weren't even in their scope.

Are there any areas they could improve?

Not at all! 

BACKGROUND

Introduce your business and what you do there.

We are a manufacturing and e-commerce business, producing and also selling our own products online. My role covers business management across operations, planning, commercial development, and day-to-day growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UM | Shopify Marketing Agency 🛍️ to accomplish for your e-commerce art materials brand?

We needed UM | Shopify Marketing Agency to take full ownership of our Meta advertising direction — from strategy to daily execution — with a clear goal of driving profitable sales and new customer acquisition.

SOLUTION

Can you describe the scope of their involvement in this project?

UM | Shopify Marketing Agency has been responsible for developing and executing a Meta Ads strategy focused on sales growth and profitability. The team has also set up, managed, and optimized campaigns; analyzed and improved key performance metrics (ROAS, CPA, and conversion rate); tested creatives, audiences, and offers to scale results; and reported insights and performance regularly (Meta Ads Manager and Shopify).

What is the team composition?

We’ve worked with 2–5 teammates from UM | Shopify Marketing Agency .

How did you come to work with UM | Shopify Marketing Agency 🛍️?

We found them online. We chose them because they had high ratings, their pricing fit our budget, and they had a strong portfolio.

What is the status of this engagement?

We started working together in October 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

UM | Shopify Marketing Agency has delivered a profitable ROAS and a positive ROAS dynamic. The team has also increased our number of new customers acquired during the project.

How did UM | Shopify Marketing Agency 🛍️ perform from a project management standpoint?

UM | Shopify Marketing Agency has delivered on time and is proactive and flexible. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

UM | Shopify Marketing Agency has strong professionals and very easy and proactive communication.

Are there any areas they could improve?

At this stage, I can’t point to any major areas for improvement. The overall experience has been very positive.

BACKGROUND

Please describe your company and position.

 I am the CEO of an ecommerce company 

Describe what your company does in a single sentence.

We're an online wall art store. We sell canvas prints, wall decor, and custom designs for home and office spaces.

We focus on quality and design. Most of our customers look for something classy, modern, sometimes luxury style. We try to make art that fits different rooms and different tastes.

We work mostly online and our main goal is simple — good product, good experience, and customers happy with what they receive.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UM | Shopify Marketing Agency 🛍️ to accomplish?

• Increase monthly revenue to $90K+ while keeping ad spend at a reasonable level so the business stays profitable

SOLUTION

How did you find UM | Shopify Marketing Agency 🛍️?

Online Search

Why did you select UM | Shopify Marketing Agency 🛍️ over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from UM | Shopify Marketing Agency 🛍️ were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

UM is managing our performance and retention marketing in a structured way.

They handle Meta Ads and Google Ads completely. They rebuilt our campaign structure, separated cold traffic and retargeting, tested many creatives, and optimized budgets based on real data. They focus not only on revenue, but also on profitability, which for me is very important.

They also manage our email marketing. They rebuilt and optimized key automatic flows like cart abandonment, checkout abandonment, and popup flows. They improved design, structure, and rules so emails convert better.

We have regular strategy calls where we review numbers and plan next steps. It is ongoing work, not just launching campaigns and leaving them.

Key results and deliverables:

– Scaled revenue to $90K+ per month
– Generated over $76K in one month with stable ROAS
– Built structured Meta and Google Ads systems
– Improved email automation performance and increased flow-driven orders
– Continuous creative testing and performance optimization
– Monthly reporting and clear performance tracking

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The most important measurable outcome for me was revenue growth with controlled ad spend.

We were able to scale to $90K+ per month while keeping ROAS at a healthy level. In one of the months, we generated over $76K with stable performance, not random spikes.

Another measurable success was more consistent results month to month. Before, we had very unstable numbers. Now performance is more predictable.

Email automation also improved. A higher percentage of orders started coming from flows like cart and checkout abandonment, which means the system works better, not only ads.

For me, success is not just revenue, but stability and profitability. And we clearly moved in that direction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management is good and organized.

We have regular calls where we review performance and next steps. They send reports and explain numbers clearly. If something is not working, we discuss and adjust fast.

Most deliverables were on time. When there was any delay, they communicated in advance. For me, communication is very important, and they were always responsive.

If I had questions or concerns, especially about budget or profitability, they listened and tried to find solutions. Sometimes we had difficult conversations about numbers, but they were open and transparent.

Overall, I felt they were involved in the business, not just doing tasks.

What was your primary form of communication with UM | Shopify Marketing Agency 🛍️?

Virtual Meeting

What did you find most impressive or unique about this company?

What I found most impressive is that they really care about profitability, not only revenue.

Many agencies just try to push ad spend higher. With UM, we always discussed margin, cash flow, and risk. For me, this was important because I did not want to grow and lose money at the same time.

Also, they think long term. It is not only about one good month. They try to build a system that can work consistently.

Another thing is communication. Sometimes I can be direct and emotional about numbers, but they stayed calm and focused on data. That helped me trust them more.

Are there any areas for improvement or something UM | Shopify Marketing Agency 🛍️ could have done differently?

Honestly, in the beginning I think we could have aligned expectations even more clearly around budget and speed of scaling.

Sometimes I wanted faster results, but scaling needs structure and testing. Maybe if we had spent more time in the first weeks explaining the roadmap in even more detail, it would reduce pressure later.

But overall, when something was not clear, we talked and fixed it. I did not feel ignored or left alone with problems.

For me, improvement is always possible in any partnership, but I cannot say there was a major issue.

BACKGROUND

Please describe your company and position.

I am the President of Web Profit Solutions

Describe what your company does in a single sentence.

We provide SEO and Website services to local service businesses

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UM | Shopify Marketing Agency 🛍️ to accomplish?

• Help us to manage the onboarding of new clients
• Improve the organic traffic, leads and sales of our clients

SOLUTION

How did you find UM | Shopify Marketing Agency 🛍️?

Referral

Why did you select UM | Shopify Marketing Agency 🛍️ over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from UM | Shopify Marketing Agency 🛍️ were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Technical SEO audit of customer website
• Perform Keyword Research
• Create an SEO plan for the client and execute it throughout the site
• Create and implement a content strategy for the client
• Manage the data ongoing and make adjustments

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We grew the customers SEO traffic over 300% and grew the leads per month from 5 to 100+ each month

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes they are very punctual.  They are early to every meeting and reports are delivered on time.

What was your primary form of communication with UM | Shopify Marketing Agency 🛍️?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They take the time to understand my goals and what I need to accomplish.  They watch the trends of the data as it develops and make adjustments to thier strategy if they need to.  They also watch the industry for other opportunities to improve our overall business.

Are there any areas for improvement or something UM | Shopify Marketing Agency 🛍️ could have done differently?

I really enjoy working with them.. Maybe more content devellopment services would be helpful.

BACKGROUND

Please describe your company and position.

I am the Project Manager of ValsyDev

Describe what your company does in a single sentence.

The outsourcing company led by its CEO, who has a background in development and experience in startups, enterprise, outsourcing, and product companies, specializes in e-commerce, mobile development, SaaS, financial technology, project and business management, social networking, online marketplaces, and business digitalization.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UM | Shopify Marketing Agency 🛍️ to accomplish?

• Improve organic visibility and search rankings for our client’s website.
• Drive targeted, high-quality traffic through tailored SEO strategies.
• Increase overall conversion rates and revenue from organic search.

SOLUTION

How did you find UM | Shopify Marketing Agency 🛍️?

Referral

Why did you select UM | Shopify Marketing Agency 🛍️ over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from UM | Shopify Marketing Agency 🛍️ were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team conducted keyword research, optimized on-page elements, and performed a technical SEO audit to improve site performance. Key deliverables included optimized metadata, SEO-friendly content recommendations, and regular performance reports tracking traffic, rankings, and conversions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with UM agency, we saw some fantastic results early on. Organic traffic shot up by 35% within just three months, which was a huge win for the client’s visibility. Key search terms started ranking in top spots, helping the brand stand out. Plus, we noticed a 20% boost in conversion rates from organic traffic, making a real difference in sales and showing just how effective UM’s SEO strategies were.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

UM’s project management was impressive from the start. Communication flowed smoothly in Slack, and all tasks were organized in Notion, which kept everything clear and easy to track. They consistently delivered on time, meeting every deadline with high attention to detail. Their organization skills were top-notch, and they were quick to respond to any questions or adjustments we needed along the way. It made collaborating on this project a breeze!

What was your primary form of communication with UM | Shopify Marketing Agency 🛍️?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about UM was their deep expertise in Shopify-specific SEO strategies. Their ability to tailor optimization techniques to the unique aspects of the Shopify platform significantly enhanced our client's online presence. 

Are there any areas for improvement or something UM | Shopify Marketing Agency 🛍️ could have done differently?

Honestly, we couldn’t find any areas for improvement. UM agency met all our expectations and delivered exceptional results. We were thoroughly impressed with their work from start to finish!

BACKGROUND

Please describe your company and position.

I am the CEO of Web Help Agency

Describe what your company does in a single sentence.

WHA specialise in Wordpress website development. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UM | Shopify Marketing Agency 🛍️ to accomplish?

• UM provided CRO (conversion rate optimization)
• traffic acquisition campaign setup
• SEO strategies for the e-commerce website.

SOLUTION

How did you find UM | Shopify Marketing Agency 🛍️?

Referral

Why did you select UM | Shopify Marketing Agency 🛍️ over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from UM | Shopify Marketing Agency 🛍️ were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

UM worked alongside us to build an e-commerce website that was optimized for conversions. They provided critical guidance on ensuring the site was ready for traffic acquisition campaigns and long-term SEO strategies. Key deliverables included:

• CRO recommendations
• campaign setup
• SEO optimization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website launched successfully with high initial conversion rates. UM’s traffic acquisition campaigns generated significant early traffic, and SEO efforts positioned the website for long-term growth in organic search traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. They were very responsive to our needs, delivered work on time, and ensured any issues were addressed immediately. Their proactive approach helped keep the project on track.

What was your primary form of communication with UM | Shopify Marketing Agency 🛍️?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their expertise in both marketing and CRO, combined with their strategic vision, really stood out. They know how to optimize for growth while keeping the user experience at the forefront.

Are there any areas for improvement or something UM | Shopify Marketing Agency 🛍️ could have done differently?

Overall, the collaboration was smooth. If anything, perhaps more detailed reporting during the project phases would be useful, but that’s a minor suggestion considering the overall success of the project.

BACKGROUND

Please describe your company and position.

I am the Communication Manager of Bluetens

Describe what your company does in a single sentence.

Bluetens products and sells electrostimulation devices

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UM | Shopify Marketing Agency 🛍️ to accomplish?

• Increase online awareness
• Ads strategy
• SEO improvement

SOLUTION

How did you find UM | Shopify Marketing Agency 🛍️?

Upwork

Why did you select UM | Shopify Marketing Agency 🛍️ over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from UM | Shopify Marketing Agency 🛍️ were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Keyword Research and Strategy

• Detailed keyword research report
• A keyword strategy aligned with our goals
• A content (articles on blog) calendar, topics based on keyword strategy
• Performance analysis and reporting

SEO Optimization

• Optimize website pages to improve search engine rankings
• Mainly on the articles of blog
• Promotion of articles on social media + Google

Advertising Google + Social media (Instagram, Facebook)

• Google Ads campaign setup and management
• Social media ads setup and management.
• Ad copies creation 
• Budget management
• Conversion tracking and ROI analysis.
• Analysis and reporting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We can measure the work done on SEO optimization and content improvement easily, after several months of work it started to show good feedbacks: conversions and awareness of our brand/products. Google and SM ads were never done before working with UM, as soon as we setup good strategy we saw the results very fast, good results. They adapt the strategy quickly to events/market, fast response to commercial events, their professionnal ideas and advices lead to very good results in term of sales and awareness of the brand/products.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They anticipate our needs so the answer is always good :). Their discipline at work is one of the most appreciable quality among high knowledge of the digital marketing, SEO world, social media. They quickly learned about our market and audiences and how to address them. They are pro-active, well organized, super responsive. Everything is always anticipated, well prepared, deadlines are respected.

What was your primary form of communication with UM | Shopify Marketing Agency 🛍️?

Virtual Meeting

What did you find most impressive or unique about this company?

The commitment of UM to our company is unique and significant, they are like part of our own team. Everything fluid, it is a real pleasure working with them day after day.

Are there any areas for improvement or something UM | Shopify Marketing Agency 🛍️ could have done differently?

Everyone, every agency has room for improvement. From our point of view, nothing comes to mind to that day.

BACKGROUND

Please describe your company and position.

I am the Director of Operations of Acquisition Studio

Describe what your company does in a single sentence.

Digital advertising agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UM | Shopify Marketing Agency 🛍️ to accomplish?

• Meta advertising
• Google ads
• Google analytics
• Digital marketing strategy

SOLUTION

How did you find UM | Shopify Marketing Agency 🛍️?

Previous client

Why did you select UM | Shopify Marketing Agency 🛍️ over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from UM | Shopify Marketing Agency 🛍️ were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

UM played an instrumental role in all of our key client campaigns, handling everything from Google Ads to Meta ads with exceptional expertise. They managed every aspect of these projects, including campaign strategy, execution, and optimization.

Additionally, UM was responsible for comprehensive analytics and reporting, ensuring that each campaign's performance was tracked and communicated. Their ability to oversee both the macro and micro elements of our advertising efforts significantly contributed to our clients' success and satisfaction.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project yielded several measurable outcomes that demonstrate significant progress and success:

1. Increased Website Traffic: There was a noticeable increase in website traffic, indicating that the targeted advertising strategies effectively drew more visitors to our site.
2. Improved Conversion Rates: We observed an improvement in conversion rates, suggesting that the campaign successfully engaged the target audience and motivated them to take desired actions.
3. Enhanced ROI: The return on investment for our advertising spend improved, showcasing the efficiency and effectiveness of our ad placements and budget management.
4. Higher Customer Engagement: Engagement metrics, such as click-through rates and time spent on site, showed positive trends, reflecting the relevance and appeal of our ad content.
5. Lead Generation: The campaign generated a steady stream of new leads, highlighting the success of our lead capture and nurturing strategies.
6. Sales Growth: Direct sales attributed to the campaign increased, demonstrating the direct impact of our advertising efforts on revenue.
7. Brand Awareness: Brand awareness metrics, such as ad recall and brand recognition, saw an uplift, indicating stronger market presence and consumer recall.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They managed every aspect of these projects, including campaign strategy, execution, and optimisation. Including setting up project management tools for our company, and our clients' campaigns. They were readily available any time we needed them. 

What was your primary form of communication with UM | Shopify Marketing Agency 🛍️?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

UM | Shopify Marketing Agency is 🛍️ strongly committed to core values such as transparency, integrity, and dedication. They were proactive in addressing challenges and seizing opportunities. Their organisational skills are exemplary, ensuring smooth operations and efficient project management. 

Are there any areas for improvement or something UM | Shopify Marketing Agency 🛍️ could have done differently?

I can't think of anything no! They were a key part of our company's growth.