UM | Shopify Marketing Agency 🛍️

BACKGROUND

Please describe your company and position.

I am the Project Manager of ValsyDev

Describe what your company does in a single sentence.

The outsourcing company led by its CEO, who has a background in development and experience in startups, enterprise, outsourcing, and product companies, specializes in e-commerce, mobile development, SaaS, financial technology, project and business management, social networking, online marketplaces, and business digitalization.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UM | Shopify Marketing Agency 🛍️ to accomplish?

• Improve organic visibility and search rankings for our client’s website.
• Drive targeted, high-quality traffic through tailored SEO strategies.
• Increase overall conversion rates and revenue from organic search.

SOLUTION

How did you find UM | Shopify Marketing Agency 🛍️?

Referral

Why did you select UM | Shopify Marketing Agency 🛍️ over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from UM | Shopify Marketing Agency 🛍️ were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team conducted keyword research, optimized on-page elements, and performed a technical SEO audit to improve site performance. Key deliverables included optimized metadata, SEO-friendly content recommendations, and regular performance reports tracking traffic, rankings, and conversions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with UM agency, we saw some fantastic results early on. Organic traffic shot up by 35% within just three months, which was a huge win for the client’s visibility. Key search terms started ranking in top spots, helping the brand stand out. Plus, we noticed a 20% boost in conversion rates from organic traffic, making a real difference in sales and showing just how effective UM’s SEO strategies were.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

UM’s project management was impressive from the start. Communication flowed smoothly in Slack, and all tasks were organized in Notion, which kept everything clear and easy to track. They consistently delivered on time, meeting every deadline with high attention to detail. Their organization skills were top-notch, and they were quick to respond to any questions or adjustments we needed along the way. It made collaborating on this project a breeze!

What was your primary form of communication with UM | Shopify Marketing Agency 🛍️?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about UM was their deep expertise in Shopify-specific SEO strategies. Their ability to tailor optimization techniques to the unique aspects of the Shopify platform significantly enhanced our client's online presence. 

Are there any areas for improvement or something UM | Shopify Marketing Agency 🛍️ could have done differently?

Honestly, we couldn’t find any areas for improvement. UM agency met all our expectations and delivered exceptional results. We were thoroughly impressed with their work from start to finish!

BACKGROUND

Please describe your company and position.

I am the CEO of Web Help Agency

Describe what your company does in a single sentence.

WHA specialise in Wordpress website development. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UM | Shopify Marketing Agency 🛍️ to accomplish?

• UM provided CRO (conversion rate optimization)
• traffic acquisition campaign setup
• SEO strategies for the e-commerce website.

SOLUTION

How did you find UM | Shopify Marketing Agency 🛍️?

Referral

Why did you select UM | Shopify Marketing Agency 🛍️ over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from UM | Shopify Marketing Agency 🛍️ were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

UM worked alongside us to build an e-commerce website that was optimized for conversions. They provided critical guidance on ensuring the site was ready for traffic acquisition campaigns and long-term SEO strategies. Key deliverables included:

• CRO recommendations
• campaign setup
• SEO optimization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website launched successfully with high initial conversion rates. UM’s traffic acquisition campaigns generated significant early traffic, and SEO efforts positioned the website for long-term growth in organic search traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. They were very responsive to our needs, delivered work on time, and ensured any issues were addressed immediately. Their proactive approach helped keep the project on track.

What was your primary form of communication with UM | Shopify Marketing Agency 🛍️?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their expertise in both marketing and CRO, combined with their strategic vision, really stood out. They know how to optimize for growth while keeping the user experience at the forefront.

Are there any areas for improvement or something UM | Shopify Marketing Agency 🛍️ could have done differently?

Overall, the collaboration was smooth. If anything, perhaps more detailed reporting during the project phases would be useful, but that’s a minor suggestion considering the overall success of the project.

BACKGROUND

Please describe your company and position.

I am the Communication Manager of Bluetens

Describe what your company does in a single sentence.

Bluetens products and sells electrostimulation devices

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UM | Shopify Marketing Agency 🛍️ to accomplish?

• Increase online awareness
• Ads strategy
• SEO improvement

SOLUTION

How did you find UM | Shopify Marketing Agency 🛍️?

Upwork

Why did you select UM | Shopify Marketing Agency 🛍️ over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from UM | Shopify Marketing Agency 🛍️ were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Keyword Research and Strategy

• Detailed keyword research report
• A keyword strategy aligned with our goals
• A content (articles on blog) calendar, topics based on keyword strategy
• Performance analysis and reporting

SEO Optimization

• Optimize website pages to improve search engine rankings
• Mainly on the articles of blog
• Promotion of articles on social media + Google

Advertising Google + Social media (Instagram, Facebook)

• Google Ads campaign setup and management
• Social media ads setup and management.
• Ad copies creation 
• Budget management
• Conversion tracking and ROI analysis.
• Analysis and reporting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We can measure the work done on SEO optimization and content improvement easily, after several months of work it started to show good feedbacks: conversions and awareness of our brand/products. Google and SM ads were never done before working with UM, as soon as we setup good strategy we saw the results very fast, good results. They adapt the strategy quickly to events/market, fast response to commercial events, their professionnal ideas and advices lead to very good results in term of sales and awareness of the brand/products.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They anticipate our needs so the answer is always good :). Their discipline at work is one of the most appreciable quality among high knowledge of the digital marketing, SEO world, social media. They quickly learned about our market and audiences and how to address them. They are pro-active, well organized, super responsive. Everything is always anticipated, well prepared, deadlines are respected.

What was your primary form of communication with UM | Shopify Marketing Agency 🛍️?

Virtual Meeting

What did you find most impressive or unique about this company?

The commitment of UM to our company is unique and significant, they are like part of our own team. Everything fluid, it is a real pleasure working with them day after day.

Are there any areas for improvement or something UM | Shopify Marketing Agency 🛍️ could have done differently?

Everyone, every agency has room for improvement. From our point of view, nothing comes to mind to that day.

BACKGROUND

Please describe your company and position.

I am the Director of Operations of Acquisition Studio

Describe what your company does in a single sentence.

Digital advertising agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UM | Shopify Marketing Agency 🛍️ to accomplish?

• Meta advertising
• Google ads
• Google analytics
• Digital marketing strategy

SOLUTION

How did you find UM | Shopify Marketing Agency 🛍️?

Previous client

Why did you select UM | Shopify Marketing Agency 🛍️ over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from UM | Shopify Marketing Agency 🛍️ were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

UM played an instrumental role in all of our key client campaigns, handling everything from Google Ads to Meta ads with exceptional expertise. They managed every aspect of these projects, including campaign strategy, execution, and optimization.

Additionally, UM was responsible for comprehensive analytics and reporting, ensuring that each campaign's performance was tracked and communicated. Their ability to oversee both the macro and micro elements of our advertising efforts significantly contributed to our clients' success and satisfaction.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project yielded several measurable outcomes that demonstrate significant progress and success:

1. Increased Website Traffic: There was a noticeable increase in website traffic, indicating that the targeted advertising strategies effectively drew more visitors to our site.
2. Improved Conversion Rates: We observed an improvement in conversion rates, suggesting that the campaign successfully engaged the target audience and motivated them to take desired actions.
3. Enhanced ROI: The return on investment for our advertising spend improved, showcasing the efficiency and effectiveness of our ad placements and budget management.
4. Higher Customer Engagement: Engagement metrics, such as click-through rates and time spent on site, showed positive trends, reflecting the relevance and appeal of our ad content.
5. Lead Generation: The campaign generated a steady stream of new leads, highlighting the success of our lead capture and nurturing strategies.
6. Sales Growth: Direct sales attributed to the campaign increased, demonstrating the direct impact of our advertising efforts on revenue.
7. Brand Awareness: Brand awareness metrics, such as ad recall and brand recognition, saw an uplift, indicating stronger market presence and consumer recall.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They managed every aspect of these projects, including campaign strategy, execution, and optimisation. Including setting up project management tools for our company, and our clients' campaigns. They were readily available any time we needed them. 

What was your primary form of communication with UM | Shopify Marketing Agency 🛍️?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

UM | Shopify Marketing Agency is 🛍️ strongly committed to core values such as transparency, integrity, and dedication. They were proactive in addressing challenges and seizing opportunities. Their organisational skills are exemplary, ensuring smooth operations and efficient project management. 

Are there any areas for improvement or something UM | Shopify Marketing Agency 🛍️ could have done differently?

I can't think of anything no! They were a key part of our company's growth. 

BACKGROUND

Please describe your company and position.

I am the Head Of Marketing of Maven Solutions

Describe what your company does in a single sentence.

Maven Solutions is a software engineer-founded, engineer-run IT services provider focused on helping companies achieve business goals with better technology infrastructure.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UM | Shopify Marketing Agency 🛍️ to accomplish?

• We hired UM to enhance our client's Shopify store visibility through SEO. The main goal was to increase organic traffic significantly.

SOLUTION

How did you find UM | Shopify Marketing Agency 🛍️?

Referral

Why did you select UM | Shopify Marketing Agency 🛍️ over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from UM | Shopify Marketing Agency 🛍️ were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

UM focused on improving our client’s Shopify store SEO. They conducted a thorough audit of the site, optimized existing content for key search terms, and developed new SEO-friendly content. Key deliverables included detailed monthly SEO performance reports and ongoing adjustments to strategies based on data-driven insights.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with UM resulted in a 55% increase in organic traffic to our client’s Shopify store over three months. Their strategic SEO adjustments also improved our site's search engine rankings significantly, driving more targeted and engaged visitors.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

UM's project management was top-notch. They delivered all items on schedule, showcasing their commitment and responsibility throughout the project. Communication was seamless, conducted professionally via Slack, which facilitated clear and efficient exchanges. Additionally, their SEO team's high level of English proficiency ensured that all discussions were precise and productive.

What was your primary form of communication with UM | Shopify Marketing Agency 🛍️?

Virtual Meeting

What did you find most impressive or unique about this company?

What stands out most about UM is their strategic approach to SEO. They don't just focus on basic metrics; they dive deep into analytics to understand and enhance the user journey on our client’s site. This data-driven approach was both impressive and instrumental in achieving the results we saw.

Are there any areas for improvement or something UM | Shopify Marketing Agency 🛍️ could have done differently?

I didn’t experience any issues while working with UM. Their approach and results were exceptional, and I confidently recommend their services to anyone looking to improve their SEO performance.

BACKGROUND

Please describe your company and position.

I am the CMO of gellica.it

Describe what your company does in a single sentence.

Gellica.it is a premier store for beauty professionals across Italy. Specializing in a curated selection of top-quality products, Gellica.it is dedicated to enhancing the artistry and client satisfaction of beauty masters. With a commitment to elevating industry standards, we provide trusted and innovative solutions for all beauty needs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UM | Shopify Marketing Agency 🛍️ to accomplish?

• Boost the total number of transactions from the website, ensuring a ROAS remains above 2.
• Explore and test new markets for potential expansion.
• Enhance the website's conversion rate for improved customer engagement.

SOLUTION

How did you find UM | Shopify Marketing Agency 🛍️?

Online Search

Why did you select UM | Shopify Marketing Agency 🛍️ over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from UM | Shopify Marketing Agency 🛍️ were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

First up, we set some solid goals for the next three months. The team at UM really dug into everything—my business, the competitors, and even forecasted which ad channels might work best. They put together all the ads, made sure tracking was good to go, and used my materials to get it all set up. Gotta give a huge thanks to Veronika from their PPC team. She taught me all about how ads work and kept me updated with really clear reports. We used Slack for chatting and Notion for all the project planning, so I always knew what was happening next.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project really paid off — we saw our revenue jump by 50% in just 2 months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was really well organized and streamlined. We used Notion to keep track of everything which made it super easy to see updates and progress in real-time. For communication, we relied on Slack where we could quickly get in touch, share files, and hash out details. We also had regular check-ins through weekly and monthly calls which really helped keep everything on track.They were great about meeting deadlines and were very responsive to our needs, even responding during weekends which I truly appreciated. 

What was your primary form of communication with UM | Shopify Marketing Agency 🛍️?

Virtual Meeting

What did you find most impressive or unique about this company?

What I really loved about this company was how they only work with Shopify. It made things super quick, from starting up to seeing results, because they're total pros with it. Plus, their team culture was amazing—they even sent me a birthday gift all the way from Ukraine to Italy! It was such a thoughtful surprise that really showed how much they care.

Are there any areas for improvement or something UM | Shopify Marketing Agency 🛍️ could have done differently?

The only area for improvement I'd suggest for UM is to consider building an internal team of developers.