Turum-burum

BACKGROUND

Please describe your company and position.

I am the e-commerce manager of Hop Hey | Sea of Beer

Describe what your company does in a single sentence.

Hop Hey | Sea of Beer is Ukraine's largest chain of draft beer stores, a market leader in sales volume, recognition, and attendance.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turum-burum to accomplish?

• Our goal was to create a new website and mobile application design that would drive a significant improvement in our business.

SOLUTION

How did you find Turum-burum?

• Online Search
• Referral
• Clutch Site
• Other

Why did you select Turum-burum over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Other

How many teammates from Turum-burum were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The UX/UI team carried out a detailed analysis of the users' journey when choosing and buying draft beer and snacks for the different types of delivery, compiled a CJM with the interaction points on the website and mobile application in the context of the tasks performed, created detailed prototypes for the project interface, developed a modern and user-friendly interface design in accordance with the new brand guidelines

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Created a modern website and mobile application that meets all the needs of the target audience and solves their problems

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The success was attributed to meticulous planning, effective communication, and timely task execution.

What was your primary form of communication with Turum-burum?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Turum-burum left a lasting impression on us as top-notch professionals who are worth learning from. Without hesitation, I would recommend them for significant projects aimed at resolving UX/UI issues.

Are there any areas for improvement or something Turum-burum could have done differently?

I did not notice.

BACKGROUND

Please describe your company and position.

I am the CMO of DENIKA.UA

Describe what your company does in a single sentence.

Denika.ua is a large online store of home appliances and electronics in Ukraine

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turum-burum to accomplish?

We cooperate with Turum-burum on an ongoing basis to conduct a UX audit, identify errors and growth points in our interface, in order to constantly improve it for a better user experience. As a result of the last UX audit, we decided to completely redesign the current site, because together with Turum-burum came to the conclusion that we do not completely cover the user's needs with the design of the interface

SOLUTION

How did you find Turum-burum?

• Online Search
• Referral
• Clutch Site
• Other

Why did you select Turum-burum over others?

• High ratings
• Close to my geographic location
• Pricing first our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Other

What was the size of Turum-burum’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our interaction took place in 2 stages:

1. UX audit: We have granted access to Google Tag Manager, Google Analytics and Hotjar to the Turum-burum team. Turum-burum UX specialists and data analysts tracked user behavior, collected and analyzed all the necessary metrics, and prepared a report with insights and recommendations for improving our interface.
2. WEB DESIGN: After the UX audit was ready, we decided to continue working with the UX/UI team and create new UX/UI solutions to fix all the bugs. As a result of the second stage of work, all the necessary pages of the site were drawn.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were happy with the results. We managed to get rid of all the critical mistakes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We were communicating with Denys and his team directly. All the team is easygoing, and all the deadlines were met.

What was your primary form of communication with Turum-burum?

• In-Person Meeting
• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

Turum-burum created their own approach to conversion rate optimization, focusing mainly on UI/UX. And this unique expertise, based on real facts and numbers, makes this company so unique.

Are there any areas for improvement or something Turum-burum could have done differently?

I guess they don't need to change a thing, they're at their best

BACKGROUND

Please describe your company and position.

I am the co-founder of Tehno Yizhak

Describe what your company does in a single sentence.

Tehno Ezh - a group of companies that includes a national retail network of more than 100 stores, the ti.ua online market, a wholesale company, and a portfolio of own accessories brands for Apple products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turum-burum to accomplish?

• Create a more modern, convenient, and attractive website and adapt it to various screen extensions
• Update the site design to make the process of purchasing on the site as convenient as in real life

SOLUTION

How did you find Turum-burum?

Online Search, Referral, Other

Why did you select Turum-burum over others?

High ratings, Close to my geographic location, Good value for cost, Referred to me, Company values aligned, Other

What was the size of Turum-burum’s team?

2-5 Employees

What was your primary form of communication with Turum-burum?

In-Person Meeting, Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

The Turum-burum team started with close communication with our team, a briefing, and organizing strategic sessions with our managers, they visited several of our stores. Then we moved on to the stage of creating page prototypes. After the approval of the prototypes, we presented the design of the site's key pages, where we thought through all the micro-interactions and animations, implemented a system of related sales, and created automatic registration of a new user at checkout. After redesigning the site, we continued to cooperate on an ongoing basis. The guys help us optimize the interface for new tasks, experiment, and improve the efficiency of interaction with users online

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• When we compared analytics data from one month before the launch of the new site to the period after: the number of users who added the product to the cart increased by 41%; the number of users who went to checkout increased by 31%; the conversion rate increased by 41.94%. In addition to the result expressed in numbers, the agency managed to solve all three of our key tasks and helped to consolidate an omnichannel approach in business, in which the client receives the same high-quality service both in the chain stores and online

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The agency’s specialists have dived deep into the niche. The work on the project was divided into sprints with clear deadlines. We always understood when a certain pool of tasks would be ready. All work was completed on time

What did you find most impressive or unique about this company?

We really liked the approach of these guys, when they evaluated any changes in the interface not just like/dislike the client, but confirm the effectiveness of their UX/UI solutions with specific numbers from analytics

Are there any areas for improvement or something Turum-burum could have done differently?

I can’t remember anything like that

BACKGROUND

Please describe your company and position.

I am the COO of World of Comics

Describe what your company does in a single sentence.

The company owns thematic geek stores in Ukraine that sell licenced merchandising

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turum-burum to accomplish?

• To design a brand-new website for the company

SOLUTION

How did you find Turum-burum?

Referral

Why did you select Turum-burum over others?

Close to my geographic location, Great culture fit, Company values aligned

What was the size of Turum-burum’s team?

2-5 Employees

What was your primary form of communication with Turum-burum?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

The team aimed to develop a design for the brand-new website project. They developed a brand book, did benchmarking, suggested the tone of voice and built a strong website structure that led to a great customer flow. As a result, all developments were implemented, and the project was successfully launched.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Order conversions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The design was built from scratch. The team did a market overview to identify relevant e-commerce trends to our niche. All visual decisions were personalized. The team did an enormous accent on customer flow on the website. All visual solutions were presented on time, according to the deadline.

What did you find most impressive or unique about this company?

We were impressed with the speed of team integration in our niche. During the first couple of meetings, we identified the portraits of our customers, and the team designed solutions for the critical pain points. Also, a lot of effort was put into details: all colours, functions, and calls to action were discussed from all possible sides. Also, the team was diverse, and they implemented their e-commerce design expertise into our project. We are highly satisfied

Are there any areas for improvement or something Turum-burum could have done differently?

I would not say so.

BACKGROUND

Please describe your company and your position there.

I am the Founder and Creative Director at a Shopify agency. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Turum-burum?

We hired Turum-burum to design a sales landing page for our agency website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were introduced to Turum-burum by a mutual contact. 

Describe the project in detail and walk through the stages of the project.

We shared brief for the landing page, detailing the content requirements. We were presented with initial designs via Figma that were followed by two sets of amendments.

How many resources from the vendor's team worked with you, and what were their positions?

We primarily worked with Denis (Head of UX/UI department) with support from Diana (Digital Marketing Strategist).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are in the process of developing the landing page design. 

How effective was the workflow between your team and theirs?

Working with Turum-burum was a very smooth experience.

What did you find most impressive or unique about this company?

Their attention to detail and the quality of communication were impressive.

Are there any areas for improvement or something they could have done differently?

We don't have any recommendations fro improvements based on our experience with Turum-burum!