Turum-burum

BACKGROUND

I am the Head of Marketing & Sales of MEGOGO BOOKS

MEGOGO BOOKS is an online bookstore in Ukraine that sells books and educational materials, helping people find and enjoy reading

OPPORTUNITY / CHALLENGE

• Conduct a full UX audit to understand how users interact with the Mbooks website and identify usability issues.
• Set up and configure analytics in GA4, check custom events in GTM, and create reports based on our needs.
• Provide clear recommendations and visualizations to improve the user experience and track key metrics effectively.

SOLUTION

Referral

• Good value for cost
• Company values aligned

2-5 Employees

Turum-burum performed a complete UX audit of the Mbooks website, analyzing how users interact with the site and identifying issues that affect usability and conversions. They also set up and configured GA4 analytics, verified that all custom events in Google Tag Manager were working correctly, and created visual reports in Looker Studio. The main deliverables included a detailed UX report with improvement recommendations, properly configured analytics and event tracking, visual dashboards, and clear explanations from their specialists.

RESULTS & FEEDBACK

Thanks to Turum Burum, we now clearly understand how users interact with our website. They fixed analytics issues, set up tracking for key actions, and created dashboards to monitor performance. We also received 30–50 actionable recommendations, which help us make informed decisions and improve the site.

Turum Burum was very organized and always delivered what they promised on time. They listened to our needs carefully and adjusted their work whenever we had questions or requests, making the whole process smooth and easy.

Virtual Meeting

What impressed us most about Turum Burum was how thorough and detailed they are. They not only pointed out problems but also gave clear, practical recommendations and explained everything in a way that was easy to understand. Their combination of expertise and clear communication really stood out.

We have no areas for improvement; Turum Burum did everything professionally and met all our expectations.

BACKGROUND

Please describe your company and position.

I am the Project coordinator of Wikinggruppen

Describe what your company does in a single sentence.

Wikinggruppen is an e-commerce agency and platform provider specializing in building, migrating, and scaling online stores.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turum-burum to accomplish?

• Ensure high UX/UI design standards and seamless platform compatibility for our client's store migration through precise Figma handoffs and expert design supervision.

SOLUTION

How did you find Turum-burum?

Referral

Why did you select Turum-burum over others?

• High ratings
• Referred to me

How many teammates from Turum-burum were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Turum-burum provided our development team with a fully structured Figma file containing 23 designed pages, a complete UI kit, and clear documentation. They collaborated with us during the build phase, quickly answering technical questions and supervising design fidelity as we prepared the store for launch. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The quality and structure of their design handoff drastically simplified our implementation process. Having clean, platform-aware Figma layouts allowed us to build the store efficiently while maintaining top design standards without delays. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The collaboration was seamless from start to finish. 

What was your primary form of communication with Turum-burum?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were really impressed with the high standards and technical precision of their work. They genuinely understand developer workflows and adapt their designs to platform specifics, making the handoff effortless for our team. 

Are there any areas for improvement or something Turum-burum could have done differently?

No, everything ran great and we were super happy with how we worked together. 

BACKGROUND

Please describe your company and position.

I am the Head of Design of COMFY

Describe what your company does in a single sentence.

COMFY is the largest retailer of home appliances and electronics in Ukraine. The company has been operating under an omnichannel business model for over 10 years and is a top player in Ukrainian e-commerce.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turum-burum to accomplish?

• Conduct a detailed usability audit.
• Set up analytics and implement detailed event tracking to provide the company with an accurate view of its performance.

SOLUTION

How did you find Turum-burum?

We chose Turum-burum for their strong reputation, impressive portfolio, and positive client reviews.

Why did you select Turum-burum over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• UX/Ui case studies with increased KPIs after the redesign.

How many teammates from Turum-burum were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A comprehensive usability audit of the website was conducted, providing us with 60 hypotheses within 3 weeks, a detailed improvement plan, and expert oversight during the implementation of the recommendations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were happy with the results. We managed to get rid of all the critical mistakes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It was careful planning, clear communication, and timely execution of tasks.

What was your primary form of communication with Turum-burum?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Turum-burum made an impression on us as high-class professionals who want to learn from. I would certainly recommend Turum-burum for large projects to resolve UX/UI issues.

Are there any areas for improvement or something Turum-burum could have done differently?

I don’t know any area that needs improvement.

BACKGROUND

Please describe your company and position.

I am the CEO of Growth Hacker

Describe what your company does in a single sentence.

Growth Hacker is a Montréal-based digital marketing agency specializing in SEO and CRO, helping businesses attract the right traffic and convert it into loyal customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turum-burum to accomplish?

• Understand why the traffic we generated through SEO wasn't converting on our clients' Shopify stores.
• Conduct in-depth usability audits to identify UX/UI friction points affecting conversion rates.
• Improve the overall user experience of our shared clients' Shopify stores to turn increased traffic into actual sales.

SOLUTION

How did you find Turum-burum?

Online Search

Why did you select Turum-burum over others?

• Great culture fit
• Company values aligned

How many teammates from Turum-burum were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As an SEO agency, we bring significant traffic to our clients' Shopify stores, but traffic alone doesn't guarantee sales. We brought in Turum-burum as usability experts to figure out why that traffic wasn't converting. Their scope of work included in-depth usability audits across several joint Shopify projects, using heatmaps, session recordings, and GA4 data to pinpoint exactly where users were dropping off. Key deliverables included detailed UX audit reports with prioritized recommendations, redesigned UI elements for key conversion points (product pages, checkout flow, navigation), and clear before-and-after performance tracking tied to actual KPIs. Their analytical, data-backed approach gave us the clarity we needed to turn our SEO-driven traffic into real conversions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Metric 1: Noticeable increase in conversion rate on the Shopify stores we worked on together after implementing Turum-burum's UX/UI recommendations.

Metric 2: Reduced bounce rate on key landing and product pages thanks to improved usability. 

Metric 3: Higher average order value driven by a smoother, more intuitive checkout flow. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Turum-burum's project management was consistently professional and well-organized. They delivered audits and design recommendations on time, keeping us updated at every stage of the process. Their team was highly responsive to our needs — whenever we flagged a specific concern on one of our shared Shopify projects, they addressed it quickly and thoughtfully, backing up every recommendation with real data rather than guesswork. Communication was transparent throughout, which made the collaboration smooth and easy to build on for future projects.

What was your primary form of communication with Turum-burum?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Turum-burum is that they go far beyond visual design — their team combines deep UX/UI expertise with real business analysis, always tying design decisions back to actual KPIs and business goals. They never rely on guesswork; every recommendation is backed by heatmaps, session recordings, and GA4 data, with clear dashboards showing measurable impact. As the only official Google UX consulting partner in Ukraine, they bring a level of credibility and rigor that's rare in this space, and that expertise was exactly what we needed to make our SEO traffic actually convert.

Are there any areas for improvement or something Turum-burum could have done differently?

Honestly, we can't think of anything significant. Turum-burum's process was thorough, transparent, and results-oriented from start to finish — a genuinely smooth collaboration.

BACKGROUND

Please describe your company and position.

I am the Business Development & Partnerships Manager of Sonomics

Describe what your company does in a single sentence.

Sonomics is a digital product and software development company that helps businesses build, improve, and scale digital products. We provide consulting, product strategy, UX/UI design, software development, and implementation services for companies across various industries. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turum-burum to accomplish?

• Conduct a comprehensive UX audit for our client's website.
• Identify usability issues, conversion barriers, and opportunities for improving the user experience.
• Provide actionable recommendations that our team could implement to improve key business and user engagement metrics.

SOLUTION

How did you find Turum-burum?

• Online Search
• Referral
• Clutch Site

Why did you select Turum-burum over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Turum-burum were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Turum-burum performed a comprehensive UX audit for our client and provided actionable recommendations to improve usability and conversion performance. Our team implemented the proposed changes based on their findings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Metric 1 The UX audit helped us identify and resolve several critical usability issues. After implementing Turum-burum's recommendations, our client saw improvements in key UX KPIs, user engagement, and overall customer experience. Both our team and the client were very satisfied with the results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their structured approach made implementation smooth and efficient.

What was your primary form of communication with Turum-burum?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were most impressed by their UX expertise and ability to align user experience improvements with business goals. Their recommendations were practical, data-driven, and easy to implement, delivering real value for our client.

Are there any areas for improvement or something Turum-burum could have done differently?

We have no significant areas for improvement to suggest.

BACKGROUND

Please describe your company and position.

I am the Head of E-Commerce of Wurth-UA

Describe what your company does in a single sentence.

WÜRTH Ukraine supplies professional safety equipment, assembly materials, tools, and technical chemicals for the industrial, construction, and automotive sectors in Ukraine

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turum-burum to accomplish?

• We hired Turum-burum to conduct a comprehensive UX audit of our website to identify usability issues, improve the customer journey, and find opportunities to increase conversions.

SOLUTION

How did you find Turum-burum?

Referral

Why did you select Turum-burum over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Turum-burum were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Turum-burum conducted a full UX audit of our website, analyzing user behavior, navigation, and conversion flows. They delivered a detailed report with clear recommendations and design insights to improve usability and boost KPI’s.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The effect is particularly powerful on mobile devices — UX conversion efficiency has increased significantly, indicating improved usability of the path to target actions.UX changes led to a sharp increase in conversions — in particular, regular users began to purchase almost 3 times more often.As a result, income doubled

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team managed the project efficiently, delivered everything on time, and quickly responded to our requests and feedback.

What was your primary form of communication with Turum-burum?

Virtual Meeting

What did you find most impressive or unique about this company?

We were most impressed by their deep expertise in UX and CRO, their attention to detail, and the clarity of their recommendations supported by real user data.

Are there any areas for improvement or something Turum-burum could have done differently?

No, everything was done professionally and met our expectations.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of Topdog, an SEO agency for big brands in Scandinavia. We help companies attract customers online and build a long-term competitive edge in their segment through SEO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Turum-burum?

We needed support to redesign the website of a client in the printing industry, for whom we were also doing SEO. We wanted to update key pages, including navigation, categories, and product pages, to make the site easier to use and improve important metrics. We also wanted to create a flexible design system that could grow with the business while keeping the brand consistent.

SOLUTION

What was the scope of their involvement?

Turum-burum redesigned the website based on a roadmap we provided. The team improved navigation and created user-friendly category and product pages. Turum-burum also created a scalable design system to maintain brand consistency. These changes enhanced both user experience and search performance.

What is the team composition?

We worked with 2–5 teammates from Turum-burum.

How did you come to work with Turum-burum?

Someone from my LinkedIn network referred Turum-burum. We chose them because they had a rare combination of skills. They were good at UX/UI, design, and conversion. This combination created a very different outcome since most agencies were good at only one of these skills.

How much have you invested with them?

We spent around $10,000.

What is the status of this engagement?

We worked together from October–December 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We increased the website traffic by 30% and the conversion rate by 25%. The spring of 2025 was the most successful revenue season in our client's company history.

How did Turum-burum perform from a project management standpoint?

Turum-burum managed everything very well. They finished work on time, kept us updated, and were quick to answer questions or make changes. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

We've worked with Turum-burum more than once. They also redesigned a fintech project for another client of ours, and we were very happy with the results. The team was reliable, professional, and easy to work with.

Are there any areas they could improve?

No, we were satisfied with their work and didn't see any areas for improvement.

BACKGROUND

Please describe your company and position.

I am the Tech Lead of GetSolar

Describe what your company does in a single sentence.

GetSolar is a clean‑energy startup that makes solar power accessible by offering zero‑up‑front cost solar systems and data‑driven rooftop assessments for homeowners and businesses. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turum-burum to accomplish?

• Have Turum-burum review our website and provide a full UX audit, including funnel tracking, heat maps, session recordings, and 20–30 clear recommendations to improve how visitors interact with our site.
• Get a dashboard to track important metrics and a visual presentation with video explanations from a UX specialist, so we can understand the findings and act on them easily.
• Use the audit insights to make changes on our site that improve user experience, increase engagement, and help more visitors take action.

SOLUTION

How did you find Turum-burum?

Upwork

Why did you select Turum-burum over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Turum-burum were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Turum-burum conducted a full UX and conversion review of our website. They analyzed visitor behavior using funnel tracking, heat maps, click and scroll maps, and session recordings, and provided more than 20 clear recommendations to improve user experience. They also delivered Figma design mockups ready for implementation, a Looker Studio dashboard to track key metrics, and a visual presentation with video explanations from a UX specialist. We are now using these insights and designs to make changes that will improve engagement and increase conversions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project improved the website’s user experience, making it easier to use and navigate. The design changes and recommendations are expected to increase user engagement and help more visitors take action.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Turum-burum did a great job managing the project. They delivered on time and always answered our questions. They guided us through the process and helped us understand what to do.

What was your primary form of communication with Turum-burum?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We received a full UX audit, detailed recommendations, and ready-to-use Figma designs. The changes are now being implemented to improve user experience, increase engagement, and boost conversions on our website.

Are there any areas for improvement or something Turum-burum could have done differently?

Everything was done very well, and we are happy with their work.

BACKGROUND

Please describe your company and position.

I am a Manager at Solomono

Describe what your company does in a single sentence.

Our company provides a platform for developers, creates custom online stores that are "turnkey," offers ready-made solutions for rent, and specializes in SEO optimization.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turum-burum to accomplish?

• Rebuild our e-commerce template system from simple static designs into a flexible, scalable “template-constructor” that works for any niche (fashion, electronics, B2B, dropshipping, etc.).
• Receive full-cycle UX deliverables: research, benchmarking, architecture, user flows, and clickable prototypes for all key eCommerce modules (homepage, navigation, PLP, PDP, checkout, search, cart, authorization, user account).
• Develop universal, mobile-first UX solutions adaptable to any business model and user scenarios.
• Improve buying flows, simplify navigation, and create clear PLP/PDP structures that support higher conversions.
• Build a future-proof UX architecture that allows adding new features without redesigning everything again.

SOLUTION

How did you find Turum-burum?

• Online Search
• Other

Why did you select Turum-burum over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Turum-burum were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We collaborated with Turum-burum on a large UX project aimed at rebuilding our e-commerce template system. The goal was to move from simple, static designs to a flexible, scalable “template-constructor” that works for any niche — from fashion and electronics to B2B and dropshipping. 

Turum-burum delivered full-cycle UX: research, benchmarking, architecture, user flows, and clickable prototypes for all key eCommerce modules — homepage, navigation, PLP, PDP, checkout, search, cart, authorization, and user account. The amount of depth and attention to detail was on a level we rarely see.

Every recommendation was backed by clear reasoning, UX benchmarks (Shopify, Wix, Horoshop, etc.), and real user scenarios. 

 They created solutions that are simultaneously universal, mobile-first, and adaptable to any business model.

 Key results we received:

Modular template system that scales for any niche

Faster buying flows and simplified navigation

Mobile-first scenarios and improved checkout logic

Clear PDP and PLP structures that drive better conversions

UX patterns that consider both B2C and B2B

A future-proof architecture ready for new features without redesigning everything again 

The collaboration was smooth, structured, and proactive. Communication was fast and always on point.  Their expertise in UX for eCommerce is exceptional — they don’t just design screens; they build logic that makes businesses sell more.

We strongly recommend Turum-burum for UX, CRO, and complex product work. They delivered exactly what we needed: a modern, scalable UX system that feels like 2030, not 2020.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A modular template system that now scales across any niche (fashion, electronics, B2B, dropshipping, etc.).

Faster buying flows and simplified navigation, reducing friction across key user journeys.

Fully mobile-first scenarios with improved checkout logic, supporting higher completion rates.

Clear PLP and PDP structures designed to drive better conversions.

UX patterns applicable to both B2C and B2B, improving usability for multiple business models.

A future-proof architecture that allows adding new features without redesigning the system.

Turum-burum delivered full-cycle UX with exceptional depth: research, benchmarking, architecture, user flows, and high-quality clickable prototypes for all key eCommerce modules. Every recommendation was backed by solid reasoning, UX benchmarks, and real user scenarios.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The collaboration was smooth, structured, and proactive. Turum-burum maintained a clear process throughout the project — from research to final prototypes — and their approach felt highly organized and efficient. Communication was fast, structured, and always on point. All deliverables were provided on time with no delays, and the entire process felt well-organized and efficient.

Did they deliver on time?
Yes. Their communication was fast and always on point, and deliverables came as expected, without delays mentioned in the project. The pace and clarity of execution showed strong reliability.

How did they respond to your needs?
They were highly responsive and consistently aligned their work with our requirements. Every recommendation they made was backed by reasoning, benchmarks, and real user scenarios. They didn’t just fulfill tasks; they made sure each solution genuinely matched our business goals and future plans.

What was your primary form of communication with Turum-burum?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most was the depth and quality of their UX thinking. Turum-burum didn’t just design screens — they built a complete logic system behind every flow and interaction.

A few things were truly exceptional:

Full-cycle UX with real depth — research, benchmarking, architecture, user flows, and clickable prototypes for all key eCommerce modules.
Every recommendation was backed by clear reasoning, UX benchmarks (Shopify, Wix, Horoshop, etc.), and real user scenarios — no guesswork, no generic solutions.
They created universal, mobile-first, adaptable UX patterns that work for any niche or business model.
Their ability to deliver future-proof architecture that feels “like 2030, not 2020” — a rare level of forward-thinking.
Exceptional attention to detail, far beyond typical UX agencies.
Overall, their combination of structured thinking, deep expertise in eCommerce UX, and ability to create scalable, long-term solutions made the collaboration genuinely unique. We received not just design screens, but a complete logic system that strengthens the business. The value delivered fully justified the investment. Turum-burum created a modern, scalable UX system that feels more like 2030 than 2020—something we rarely see in the industry.

Are there any areas for improvement or something Turum-burum could have done differently?

Based on our collaboration, there were no major issues or gaps in Turum-burum’s work. The process was smooth, communication was fast, and the deliverables were well-structured and deeply thought through.

BACKGROUND

Please describe your company and position.

I am the Executive of Infoshina

Describe what your company does in a single sentence.

Infoshina is the leader of the tire and rim sales niche in Ukraine. Official dealer of Michelin, Goodyear, Dunlop, Continental and Nokian

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turum-burum to accomplish?

• Improve the usability and user experience of our website to increase conversion rates
• Conducted A/B testing
• Conduct a detailed usability audit

SOLUTION

How did you find Turum-burum?

• Online Search
• Referral
• Clutch Site
• We selected Turum-burum due to their solid reputation, outstanding portfolio and client feedback.

Why did you select Turum-burum over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Deep understanding and experience in usability were key factors in our selection

How many teammates from Turum-burum were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Turum-burum addressed the most critical conversion issues in the interface by creating new design mockups for the main pages and conducting A/B testing to identify the best-performing designs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Metric 1 The micro-conversion of the transition from the product card to the cart increased by 85.57%.

Metric 2 The micro-conversion of the transition from the cart to placing an order increased by 14.8%.

Metric 3 Micro-conversion from the checkout page increased by 20%. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We were highly impressed by Turum-burum's deep understanding of our market position and customer expectations, which they seamlessly translated into an intuitive and user-friendly interface. Their professionalism and attention to detail truly stood out.

What was your primary form of communication with Turum-burum?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Turum-burum created its own approach to conversion rate optimization, focusing mainly on UX/UI. And this unique expertise, based on real facts and numbers, makes this company so unique.  

Are there any areas for improvement or something Turum-burum could have done differently?

We were highly satisfied with the collaboration and the results achieved. So that there is no areas for improvement or things that Turum-burum could have done differently.