What was the scope of their involvement?
Initially, I set out to have Tubik develop a brand mascot for our company. I was unsure at that time whether we needed a new logo as well. We went through a series of drafts, and then finalized our brand mascot. I was pleased with the first draft and their ability to grasp my vision.
I was also pleased with how they integrated the brand mascot into our logo. They provided us with some variations that gave us a nice identity and voice reach as well. We stored all of these pieces until our website launched 4 months ago, and the feedback we’ve received on those pieces has been good. We just presented our new uniforms 2 weeks ago, and will start branding our vehicles in 2 weeks. Our vehicles are the largest visibility of our brand, so I anticipate getting a lot of feedback from that.
From there, they also did some other projects, including business cards, letterheads, envelopes, tradeshow booths, social media, and website design and development. I wasn’t anticipating doing all of this with Tubik, but as the relationship progressed, I realized they were capable of meeting more of our needs.
What is the team dynamic?
We worked with Polina [Sales Manager, Tubik Studio] and Yana [Project Manager, Tubik Studio], who were both overseers of the project. I also worked with Arthur [Graphic Designer, Tubik Studio], and Eugene [UI/UX Designer, Tubik Studio]. I worked with additional designers and developers as well.
How did you come to work with Tubik Studio?
The first designer I engaged with started working for another company, so I began searching for U.S. resources. I interviewed a few others, and hired someone, but realized about halfway through the project that he didn’t have the relational skills we needed.
I put the project on different collaborative media platforms, and started looking at people whose work most aligned with what I was trying to do. I found Tubik Studio on Dribble and started working with them, and it worked out well.
How much have you invested with them?
We spent $16,000–$17,000 for the website, and $10,000–$15,000 for logo development, tradeshow booths, social media services, vehicle branding, brand book development, email signatures, letterheads, business cards, etc. The total cost was around $25,000–$30,000 total.
What is the status of this engagement?
We started working together in June of last year, and the project ended in September 2017.