tubik

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of Agnoris, we make apps for restaurants and people who love food.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tubik Studio?

We were creating a new product for a new audience and re-branding the company. We hired Tubik to help us build the new brand, visual identity & language and use those to design the UI of the mobile app and website

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked for a design studio with diverse expertise. Aside from brand and UI design, we had significant photography and video assets to build and incorporate and need to build a new story-telling language. Tubik had a strong interdisciplinary team, great portfolio of brand and storytelling and experience with our industry. We also found their pre-project questions to be very professional and helpful.

Describe the project in detail and walk through the stages of the project.

The project started with the Tubik team thoroughly interviewing us about the company, product, customers and industry. They then did a lot of their own research and competitive analsysis. We did several iterations as they became more familiar with the audience on the brand messaging followed by a wonderful collaborative exercise on choose design languages. After this they delivered the first draft of brand in an exceptional video followed by Figma files. Once we finalized the brand, they delivered additional resources based on it for social media, web and business card.

Afterwards we set on to building the app UX and UI. We had done a concurrent review of our draft wireframes with them while the branding was still in process. When branding was ready, they had already managed to create initial mocks of UI based on the wireframes. From there we iterated over various concepts. It was fluid and we ended up with a fully fleshed out app with a design system our engineers picked up and began implemeting.

As we engineered the app, questions and new perspectives came up. We would just reach out to Tubik, brainstorm and would get feedbacks and solutions.

How many resources from the vendor's team worked with you, and what were their positions?

In total we worked with over 5 people from Tubik - brand researchers, brand designer, motion designers and UI/UX designers. Their project manager acted as our main coordinator which made this very easy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We launch a new app, website and social presence with the work provided by Tubik. We've received exceptionally strong positive feedback across the board on all of them and some of our members grew exceptionally excited about being part of our product.

How effective was the workflow between your team and theirs?

Very effective, having a main project manager makes communication easier, but at the same time we had a simple direct line with the designers, so we could iterate on the designs

What did you find most impressive or unique about this company?

The thorough process of understanding, documenting, and delivering their work is exceptional. It actually help us understand our brand goals better.

Are there any areas for improvement or something they could have done differently?

BACKGROUND

Introduce your business and what you do there?

I’m the founder of a mobile app development company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tubik Studio?

We needed UX/UI design for our business.

SOLUTION

What was the scope of their involvement?

Tubik Studio is designing mobile and web applications for us. They also present wireframes, stories, branding, identity creation, and designs for our approval. Recently, they created a brand new site that’s part of a launch campaign for one of our products. In terms of technologies, they use Notion, Miro, and Figma. 

What is the team composition?

Regularly, we work with 8–12 people, but there can be as many as 20 people working involved at times. There is a project manager, a backup project manager, a team of designers, and a motion design team.

How did you come to work with Tubik Studio?

I found them while researching a provider. I followed them on social media for a couple of years, and I reached out to them because I liked their work and they had an incredible portfolio. I met with them in person, and we decided to work together.

How much have you invested with them? 

We've spent €270,000–€280,000 (approximately $321,000–$333,000) with them so far.

What is the status of this engagement?

We began working together in December 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re designing and creating highly innovative things that haven’t been done before. The creative process takes time to be done right. I’m delighted with the designs they’ve shown me — I’m dazzled every time. My investors and stockholders have been impressed, giving excellent feedback, as well. We tested user experience with third-party users outside the company, and the initial reaction was positive. The team can achieve everything they showcase, and I’ll continue working with them.

How did Tubik Studio perform from a project management standpoint?

They’re professional, communicate well, and are available and responsive. In terms of tools and communication, we use Trello, Confluence, Jira, Slack, email, and Google Meets.

What did you find most impressive about them?

They do solid research and are knowledgeable in their expertise. They deliver what they promise, and I haven’t been disappointed by anything they’ve done. 

Are there any areas they could improve?

I don't think there's anything they can improve on.

Do you have any advice for potential customers?

Do your research first and find examples. Be extremely clear about what you want. The clearer you are, the better the product will be.

BACKGROUND

Please describe your company and your position there.

I am the Global team lead at an AI Training Data service provider in South Korea. We collect, enhance, and structure the training data required for machine learning.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tubik Studio, and what were your goals?

Although we are the pioneer & the most widely known service provider in Korea, we needed a new brand dedicated for the global market. Tubik Studio helped us creating the Website from scratch to publishing even with the extremely tight schedule we had back then.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for world-class web & UX/UI design team that could tailor a new look for our global brand. After having reviewed the portfolio, we knew we would have no other choices other than going together with Tubik.

Describe the project in detail and walk through the stages of the project.

Imagine a collaboration between two different time zones with about 6 hrs of difference in time. It must have been a big challenge, but apparently it wasn't for our case. Tubik was both friendly and professional in every aspect - their timely communication and support lead this project to a success. We had less than a month to design and another to both develop and publish. Decisions and plans would change frequently here and there, but Tubik was there together with us all along with their full support.

How many resources from the vendor's team worked with you, and what were their positions?

In total, we worked with 8 people including a project manager, UX/UI designers, Illustrators, and web developers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We're still in the midst of planning our global approach; Tubik's contributions will be the foundation of our new business.

How effective was the workflow between your team and theirs?

Due to time zone differences, we communicated mainly through e-mail and Trello; yet Trello was more than enough to communicate efficiently without any errors.

What did you find most impressive or unique about this company?

Whenever we'd face a new challenge on the way, Tubik was there to provide us with solutions - problem solved!

Are there any areas for improvement or something they could have done differently?

Honestly, I can't think of any.

BACKGROUND

Please describe your company and your position there.

I am the founder of Roebuck, a survival and bushcraft education app on Android.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tubik Studio?

Our challenge for Tubik was to create a digital product with appealing UI design, branding and user experience in a less technologically-driven education market (bushcraft) where older UI styles were common.

What were your goals for this project?

The goal was to persuade the product owner that the initial design concept represented a postive leap in design against the main competitors.

SOLUTION

How did you select Tubik Studio?

As founder I selected Tubik from among a number of potential design partners, purely on the basis that their design work seemed the most well-though out, interesting, and modern. A particular factor I used to make the decision to choose Tubik was their emphasis on good user experience; this could be found in their portfolio work, which thoroughly impresses.

Describe the project in detail.

On selecting Tubik for the work, we entered a discovery phase where they consulted me as product owner on the project requirements, and began to draft the main design parameters, such as colour palettes and the design schema. After agreeing on the user journeys, Tubik produced prototype mockups for discussion, and after a number of iterations these were refined into high fidelity prototypes in Figma, ready for dev-work. In addition, Tubik provided fantastic illustration work that gave the app character and life.

What was the team composition?

A project manager- the wonderful Anastasiia- was the main point of contact between myself and Tubik, and was able to accurately interpret my requirements and effectively communicate this with the rest of the design team.

I was able to meet with representatives of the design team directly to put across the more detailed aspects of the design, and this worked very well. Questions/comments I added to the project trello board were addressed quickly to move the project forward in an efficient manner.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

While Roebuck is still in its early stages, user feedback on the user interface of the app has been very positive, and has been described as a unique selling point among similar products. Similarly, the character illustrations have increased user satisfaction in using the app, bringing 'warmth' and 'humanity' to the experience.

How effective was the workflow between your team and theirs?

Anastasiia as project manager was very easy to communicate with and provided punctual updates on the progress of the design work; I never felt left out or in-the-dark about the work, and regular signing-off sessions helped me to understand the rationale behind the design decisions before agreeing on them.

What did you find most impressive about this company?

The talent within Tubik Studio is immense, and the team has great intuition for what makes for good design. As a whole, there is genuine care for the final product, and importantly for the experience of the user.

As a group, they are also not afraid to push back against the product owner's initial direction if they feel there are better alternatives, and as product owner I was glad for the discussions we had as a result.

Are there any areas for improvement?

Other than a bit of difficulty interpreting their initial cost projection, the format of which I felt was a little confusing, I have no complaints about the way Tubik handled the project whatsoever; they were professional, fast-paced, and very good value.

BACKGROUND

Please describe your company and your position there.

Work in IT as a profession. Often times work on projects independently separate and apart from my career.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tubik Studio?

We were in the need of some UI/UX support to round out or team to get the application built in a reasonable timeframe.

What were your goals for this project?

Tubik was tasked with UI/UX design. We provide some wire frames and supporting documentation and Tubik jumped in, scoped the work and had a very firm grasp on what we needed to accomplish and they were sensitive to our budget constraints.

SOLUTION

How did you select Tubik Studio?

We had discussions with multiple parties, some local US based teams and somehow found Tubik online and after the initial discussions and delivery of their estimate we decided they were the right fit.

Describe the project in detail.

The overall project was E2E responsibility for finding ways to minimize friction from a UX perspective and full UI design delivered for our dev team to integrate into our platform.

What was the team composition?

From Tubik side we engaged with a PM and designers via trello and periodic video calls to ensure everything was on track and any blockers were removed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Tubik knocked the work out in a fairly short time period with minimal amount of revisions required. The entire process was enjoyable, professional and easy to execute in terms.

How effective was the workflow between your team and theirs?

Tight communication on their end. Any questions were dealt with swiftly and all we really needed was figma, trello and video chat as required for weekly/bi-weekly reviews.

What did you find most impressive about this company?

The team at Tubik is really easy to work with. The team skews young, they are good at what they do, maintain professionalism but still bring a bit of an edge that you may not find elsewhere. You can find teams that are more expensive or less expensive, but at the end of the day given our needs Tubik was easy to work with and provided a phenomenal value.

Are there any areas for improvement?

Not really.

BACKGROUND

Introduce your business and what you do there.

I’m the Head of UX for Huawei. We’re a consumer electronics company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tubik Studio?

We needed support in developing a visual concept for user interfaces.

SOLUTION

What was the scope of their involvement?

They did a specific illustration-focused project, with interfacing elements. They also worked on the second phase, extending illustrations.

They have worked on several projects suited to their abilities. They gave input and helped us develop visual concepts for something new.

What is the team composition?

Polina (Business Development) was the primary contact from the start. She pulled together the right team for our projects. I interacted with various designers throughout the projects.

How did you come to work with Tubik Studio?

They were referred by an internal colleague. They had worked with the company in the past.

How much have you invested with them?

We spent about €50,000 (approximately $59,000 USD).

What is the status of this engagement?

We worked together for about 10 months, from October 2019 – August 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I’m very satisfied with their deliverables. One of the projects we worked on has already been tested and implemented. Their work has had a huge impact on us internally. I like the way we worked together.

How did Tubik Studio perform from a project management standpoint?

Initially, they weren’t as structured as I was accustomed to, regarding meetings, reviews, etc. However, we worked to increase structure, and they did fine. We primarily communicated via conference calls with Skype. We had formal and informal meetings. They were always available and delivered on time. They had tools for sharing files, which helped the process run smoothly.

What did you find most impressive about them?

They were very flexible, adapting to changes in timelines and priorities as needed, and reacted quickly. We had a lot of tight deadlines, and they always met them.

Are there any areas they could improve?

They could be stronger when it comes to working on a conceptual level or creating a concept to support a design direction and solution.

Do you have any advice for potential customers?

Create a solid briefing, and effectively communicate what you want so they can perform at their best. Communication is the most important thing.

BACKGROUND

Introduce your business and what you do there.

We provide SaaS for the health and care sectors. We built a platform that supports hiring, onboarding, and credentialing for doctors, nurses, and healthcare professionals to get employed quickly. I’m the co-founder and CTO of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tubik Studio?

We were growing as a startup and we didn’t have any internal design expertise. We wanted to hire professionals to help us with our rebranding after we renamed ourselves.

SOLUTION

What was the scope of their involvement?

They’ve provided branding design support. The ideation work and wireframes were provided to Tubik Studio for them to work on. They designed and fully built our landing page and turned it into quite a big website now. They’ve prepared sales materials, templates, presentations, and product redesign. 

What is the team composition?

They’ve assigned a project manager from their team who is our single point of contact. Between 5–6 different designs have worked with us, including a director, product designers, a website designer, a brand designer, and a part-time illustrator. 

How did you come to work with Tubik Studio?

I researched a couple of different competitors and Tubik Studio seemed to have the best offer, so we ended up choosing them. 

How much have you invested with them?

We’ve spent nearly $18,000 on the website and branding, with another $20,000 on the product design. 

What is the status of this engagement?

We started working together in February 2020 and we’re wrapping the engagement up now. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The quality is above and beyond — they always go the extra mile to deliver what we want. We’re picky and need iterations, we’re satisfied with their work. 

We’re very happy and have gotten great feedback from customers. The landing page has had a great impact, since our traffic and conversions have grown. Our brand impressions have grown as well. Though we haven’t yet implemented what they’ve designed, we’re looking forward to it. 

How did Tubik Studio perform from a project management standpoint?

Whenever we’ve had concerns or disagreements, the project manager resolves everything very quickly. Most of the time, they get everything right the first time, though sometimes they’ve had to adapt to what we need. 

We created a team Slack between our companies and it’s been very quick to communicate with. Whenever we have a question or something to say, we can ask it and it’s convenient. Everything has been smooth and quick — they’re certainly professionals. 

What did you find most impressive about them?

Their communication and feedback are exceptionally fast. There is no boilerplate or excuse for anything on their side. For the price, the quality of the landing page is also exceptional. Other companies I considered for the same project were much more expensive. 

They did an enormous amount of work, so now our team can just take templates and use them. Whenever we have an ad hoc project, they have always found the resources or a way to do it for us. They’re just always willing to listen and fulfill our asks. 

Are there any areas they could improve?

No, everything has pretty much been quite good. Any delays were because of us, not them. 

Do you have any advice for potential customers?

Definitely use Slack channels or direct communication — it makes it way more efficient to go directly to designers or specific people on their team. Negotiate hard because they can be flexible if you order a lot. Think in advance about what you need. 

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of three companies. My first company is ShipDaddy which is a third-party logistics company that does e-commerce fulfillment. The other two companies are e-commerce brands that sell party games: Dicey and Ok Boomer.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Tubik Studio?

We brought them on originally to help build one of our brands through design. Their work has since expanded.

SOLUTION

What was the scope of their involvement?

They did all of the web design, UX design, and packaging design for our first game, Dicey. After that, we brought them on to help us with the design and strategy for ShipDaddy. They created our website, did animations, and built a mobile app. Their team also does one-off design projects for us. 

For our latest project, Ok Boomer, they’re helping us with the full end-to-end design process from the discovery stage to designing the product. 

What is the team composition?

Over the course of all of these engagements, I’d say we’ve worked with 5–7 different people, including an animation specialist and web designers. 

We’ve worked with Maryna (Illustrator, CG Artist), Vlad (Art Director), Polina (Business Development), and Anastasia (Project Manager). 

How did you come to work with Tubik Studio?

My sister works in UX design and she’s worked with Tubix Studio in the past, so she recommended them to us. 

How much have you invested in them?

We’ve invested between $80,000–$120,000. 

What is the status of this engagement?

We started working together around 2017, and our relationship is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our customers love the games we’ve produced. Our first game, Dicey, is going to be available soon at Target and Walmart. They’ve been instrumental in our success. 

How did Tubik Studio perform from a project management standpoint?

They’re the best with hitting deadlines. We used Trello, and they do a phenomenal job of tracking our progress there. During the discovery phase of each project, we’d get on Skype and go back and forth to hash out our ideas. After that, we’d take our ideas to Trello. Our system works really well for both of us. 

What did you find most impressive about them?

I love the people we work with at Tubik Studio. We’ve become friends with them even though they live across the world. I feel like the genuinely enjoy helping us. 

Are there any areas they could improve?

They’ve been phenomenal all the way through. If there was anything, I’d love for them to be located closer to us, but their distance doesn’t have an impact on our collaboration. 

Do you have any advice for potential customers? 

Have good notes of the look you’re going for, including color scheme, style, and more. If you have a particular idea in mind, it’s important that you explain it clearly. 

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Monetization Lab. We're a startup that participates in business incubation programs. Our company focuses on capability development for marketing, sales, and pricing teams at large corporations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tubik Studio?

Our team needed to translate our AI-driven products into user-friendly designs. For this reason, we wanted a partner that could create meaningful graphic designs—illustrations and logos—based on abstract and complex requirements.

SOLUTION

What was the scope of their involvement?

Tubik Studio has completed several design projects for us. Before each one, they had us fill out documents with relevant information then held an introductory meeting to explain their expected approach through a series of design briefs.

So far, they’ve delivered a corporate branding design package that includes logos, UX/UI elements, and illustrations based on product features. We’ve incorporated these designs into our website, and we also use them for corporate presentations and communications. Additionally, they’ve created a UX strategy and the UI design for our portal for usage concepts. They’re currently working on a few other projects with us.

What is the team composition?

We've worked with 5–10 people including illustrators, designers, and two project managers.

How did you come to work with Tubik Studio?

I did research on Dribbble and looked through design portfolios. I selected Tubik Studio because of the experience of their designers, and the deliverables I saw through the case studies I found.

How much have you invested with them?

We've spent €20,000–€30,000 (approximately $22,000–$33,000 USD).

What is the status of this engagement?

We started the first project in January of 2018 and began a new iteration in June of that year. We've continued to work with Tubik Studio on several other projects related to our branding and design.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I can’t give any quantitative metrics regarding the work that Tubik Studio has done, but I have received a lot of positive feedback from our customers regarding the new designs. We have informal feedback acquisition processes rather than formal customer research.

How did Tubik Studio perform from a project management standpoint?

Their team followed an agile process. We had in-person meetings, and they always shared information in an accessible manner.

What did you find most impressive about them?

What I most appreciate about Tubik is their ability to adapt. As a young and evolving team, they’re flexible in providing services and can make changes quickly. They’re extremely driven and committed to helping us reach our goals.

I’m impressed with how easily they grasped our complex requirements. I’ve often found that it’s not easy to translate our work into graphical designs, but the Tubik team’s innovative mindset helped them establish a good understanding. Because they have strong inter-team communication, I can share my requirements with one illustrator or designer and the whole team will be brought up to speed quickly. It’s been very convenient.

Are there any areas they could improve?

No, I can't think of anything. We are very satisfied with their work at the moment. I have received very positive feedback regarding their designs.

Do you have any advice for potential customers?

I was skeptical about the international market beforehand, but partnering with Tubik Studio gave us a financial advantage. Soon into the partnership, I found that their designers hold themselves to very high standards and communicate clearly and transparently. Clients will benefit from their innovative approach to projects.

BACKGROUND

Please describe your company and your position there.

I’m founder and CEO of a social media and networking analytics website that is targeted to people who use social media/networking to increase their brand value.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tubik Studio?

We needed to design and develop the product's logo and UI/UX. As a small startup, we didn’t have the necessary in-house talent needed to create something amazing.

What were your goals for this project?

We wanted to create a brilliantly designed logo and UI/UX that would perfectly reflect our company's purpose and our minimum viable product’s (MVP) functionality.

SOLUTION

How did you select this vendor?

I found Tubik Studio after a thorough search for designers on Behance and Dribbble. Their portfolio stood out so much from others that I was compelled to hire them.

Describe the project in detail.

Tubik created our logo and entire UI/UX. We very much needed an identity and it was up to me to review each logo concept they created. I provided the guidelines and feedback, and they ended up molding a distinct and captivating logo. After the logo design was completed, Tubik took it a step further and animated the logo for our landing page. They completed the animation in a short amount of time to my exact specifications.

As for the UI/UX, we not only needed the design to fit with our MVP's functionality but it also had to be something that people would love to look at. They created something colorful yet beautiful and my MVP's functionality needs were kept in regard.

What was the team composition?

I was the sole project manager, overseeing the work from start to finish. I worked with a separate designer for each project task and the one-on-one attention I received was a joy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Tubik’s final deliverables were phenomenal; I was profoundly happy with the results. Their designs were above and beyond our expectations. You can really tell that they love their work.

How effective was the workflow between your team and theirs?

The workflow was seamless. We used a collaboration software that really helped us track and deliver feedback between their team and ours.

What did you find most impressive about this company?

Their work ethic and creative output are exceptional. Their creative ability is stellar and it's not like they are pumping out stuff quickly—they’re actually producing high-quality artwork.

Are there any areas for improvement?

No.