TruLaw Marketing

BACKGROUND

Please describe your company and position.

I am the Attorney & Owner of NWA Car Accident Attorney

Describe what your company does in a single sentence.

State wide law firm representing injured clients as a result of the negligence of others.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TruLaw Marketing to accomplish?

• ncrease Demographic Visibility Online Our objective was to expand NWA Car Accident Attorney’s reach across key audience demographics, ensuring the firm’s online presence effectively connected with local drivers and accident victims throughout Northwest Arkansas.
• Maximize Google My Business Visibility We aimed to elevate NWA Car Accident Attorney’s position in local search results by fully optimizing its Google My Business profile, driving more map impressions, calls, and directions from high-intent local users.
• Increase Qualified Case Intake Without Higher Spend Our goal was to boost the number of qualified case intakes through smarter campaign optimization, achieving measurable growth in new client conversions without any increase in overall marketing spend.

SOLUTION

How did you find TruLaw Marketing?

Referral

Why did you select TruLaw Marketing over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Return on investment for ad buy that includes an increased number of cases statewide with specifically with a goal of higher value per case which represents the type and seriousness of injuries.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved Local Map Rankings: We significantly increased NWA Car Accident Attorney’s Google Map rankings for high-value, targeted service keywords in both core markets, positioning the firm at or near the top of local search results for car accident-related queries.

Expanded Regional Visibility: Our efforts greatly enhanced the firm’s online visibility throughout Northwest Arkansas and across the broader state, strengthening brand awareness and ensuring consistent exposure to potential clients in key regions.

Increased Case Volume Without Higher Costs: By optimizing campaign efficiency and refining lead quality, we successfully drove a higher volume of qualified cases while maintaining — and in some areas reducing — overall client acquisition costs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delvered on time and with a critical amount of consistent communication on the goals, status of work and timeline of completion.

What was your primary form of communication with TruLaw Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

TruLaw Marketing's personal Touch, growth, and consistent communication were impressive.

Are there any areas for improvement or something TruLaw Marketing could have done differently?

Nothing currently.

BACKGROUND

Introduce your business and what you do there.

I’m the managing partner of TorHoerman Law, a national personal injury law firm representing clients in cases involving product liability, environmental contamination, dangerous drugs, and catastrophic injuries. We’ve recovered over $4 billion in verdicts and settlements.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TruLaw Marketing?

We needed help increasing our SEO presence and brand awareness.

SOLUTION

What was the scope of their involvement?

TruLaw Marketing works with us on link building, marketing (internal and external), and other methods. The team creates content, coordinates marketing video shoots, and places advertisements.

What is the team composition?

We work with two to three teammates from TruLaw Marketing.

How did you come to work with TruLaw Marketing?

We’ve been working with them for over a decade. The relationship happened organically through a personal connection. We chose them because their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

How much have you invested with them?

We’ve spent a considerable amount of money.

What is the status of this engagement?

We started working together in March 2012, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

TruLaw Marketing has helped us sign thousands of cases.

How did TruLaw Marketing perform from a project management standpoint?

They generally deliver on time. We communicate via virtual meetings.

What did you find most impressive about them?

TruLaw Marketing adapts to us, our branding, and our messaging.

Are there any areas they could improve?

I think reporting could be more comprehesive.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for Keith Law Group, a law firm specializing in personal injury cases.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TruLaw Marketing?

We needed help with our SEO to increase our digital presence.

SOLUTION

What was the scope of their involvement?

TruLaw Marketing handles all of our SEO, including website development, optimizing our Google My Business (GMB) and practice area pages, and managing our social media. The team creates and optimizes website pages, blog posts, and social media campaigns.

What is the team composition?

We work with 2–5 teammates from TruLaw Marketing.

How did you come to work with TruLaw Marketing?

Someone referred TruLaw Marketing to us. We chose them because they offered good value for the cost.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We started working together in August 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

TruLaw Marketing has increased our case volume and search rankings. We consistently rank first or second in the map pack and organically rank in the top three on Google.

How did TruLaw Marketing perform from a project management standpoint?

TruLaw Marketing has excellent project management skills and always meets deadlines. We communicate via virtual meetings.

What did you find most impressive about them?

TruLaw Marketing provides customized support and truly cares about our success.

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

Introduce your business and what you do there.

I am the Attorney and Owner at Atlanta Personal Injury Law Firm - First Class. We provide legal representation and support for individuals seeking compensation for injuries caused by accidents or negligence in Georgia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TruLaw Marketing?

I needed to improve my law firm's website and SEO to attract more clients and increase our online presence.

SOLUTION

What was the scope of their involvement?

TruLaw Marketing designed and created our website and developed content guides to drive traffic to our site.

What is the team composition?

There were between two and five team members from TruLaw Marketing assigned to our project.

How did you come to work with TruLaw Marketing?

We found them through a referral.

What is the status of this engagement?

The project began in August 2023 and is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since working with TruLaw Marketing, we have seen an increase in new clients and leads. Our website traffic and search rankings have improved significantly, going from non-existent to having measurable traffic and great rankings.

How did SP perform from a project management standpoint?

They delivered on time. We communicate through virtual meetings.

What did you find most impressive about them?

I was most impressed by their high level of talent and strong communication throughout the project.

Are there any areas they could improve?

There's nothing they need to improve.