Trueson

BACKGROUND

Please describe your company and position.

I am the Marketing Expert of a marketing services company. 

Describe what your company does in a single sentence.

Our company emerged to assist businesses facing growth challenges within constrained budgets. To truly impact businesses, innovative ideas that captivate your audience are essential. Our aim isn't to settle for mediocrity. We're your creative ally, dedicated to actualizing the boldest iteration of your brand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Trueson to accomplish?

• Personalize marketing communications

SOLUTION

How did you find Trueson?

• Online Search
• Referral

Why did you select Trueson over others?

• High ratings
• Good value for cost

How many teammates from Trueson were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key Deliverables: 

• Customer Segmentation Strategy: Document outlining the segmentation approach, criteria, and rationale for segmenting customers based on data analysis. 
• Personalized Marketing Campaigns: Tailored marketing campaigns developed for each customer segment, including messaging, content, and creative assets. 
• Cross-Channel Marketing Plan: This is a comprehensive plan detailing how personalized messages will be delivered across various channels, including email, social media, website, and mobile. 
• Marketing Automation Setup: Configuration of marketing automation tools to facilitate personalized message delivery and automate campaign workflows. 
• Performance Reports and Analysis: Regular reports on campaign performance, including engagement metrics, conversion rates, and ROI, with insights and recommendations for optimization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in Engagement Rates by 119% 
• Higher Conversion Rates: around a 50% increase in conversions from email campaigns 
• Marketing ROI: Calculate the return on investment (ROI) of each personalized marketing campaigns

Describe their project management. Did they deliver items on time? How did they respond to your needs?

During this process, the Trueson team will gather feedback from various stakeholders on our end, analyze key performance indicators, and review project documentation to gain insights into what worked well and could be enhanced in future initiatives. Additionally, their knowledge transfer efforts aim to empower stakeholders with the knowledge and tools to drive success in personalized marketing communications initiatives beyond the project's completion.

What was your primary form of communication with Trueson?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The company is committed to leveraging data-driven insights to tailor messages effectively. Furthermore, the company's emphasis on continuous improvement and optimization sets it apart. Rather than adopting a one-size-fits-all approach, the company recognizes the importance of iterating on strategies quarterly based on performance metrics and our feedback.

Are there any areas for improvement or something Trueson could have done differently?

While Salesforce is good for customer data management, integrating data from other sources, such as web analytics, could provide a more comprehensive view of the customer journey. This would allow us to do even more precise targeting and personalization.