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Custom allbound GTM for B2B SaaS founders

TrueAdvertize is a B2B SaaS go-to-market agency that builds custom allbound GTM systems for software founders with 50 to 300 customers. Engineering rigor over agency hand-waving. Capacity-limited and founder-led.

  • Min project size
    $5,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    2 - 9
  • Locations
    Bogotá, D.C., Colombia
  • Year founded
    Founded 2023

1 Locations

  • Bogotá, D.C. , Colombia

Service Lines
Sales Outsourcing
50%
Email Marketing
30%
Marketing Strategy
20%

No Focus Areas have been added yet…

Industries
Information technology
70%
Business services
30%
Clients
Small Business (<$10M)
60%
Enterprise (>$1B)
20%
Midmarket ($10M - $1B)
20%

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Our Story

TrueAdvertize is a GTM engineering studio for B2B SaaS founders who have hit product-market fit and need repeatable pipeline. We build outbound systems for you: ICP research, Clay enrichment, and AI-assisted messaging that turn founder-led selling into a predictable engine. We work with founders who have 50 to 300 customers and are scaling past $1M ARR without standing up a full SDR team. The work is engineered, measurable, and handed back to you to own.

Tools and Technology

HubSpot
Slack
ClickUp
GitHub
CircleCI
Azure DevOps

Commonly Asked Questions

We take on B2B SaaS founders who have product-market fit (roughly 50 to 300 customers) and want to move from founder-led sales to a repeatable outbound system. Typical engagements cover ICP definition, Clay enrichment and data infrastructure, cold email and LinkedIn sequences, and the reporting layer that tracks reply and meeting rates. We work with a small number of clients at a time so each system gets built properly.

Onboarding starts with a GTM audit: we map your current ICP, offer, and outbound data before writing a single email. From there we build the enrichment waterfall in Clay, draft and test messaging against your positioning, and set up the sending and tracking stack. You get a documented system you own, with weekly check-ins during the build.

We run async-first with one weekly live check-in. Work is tracked on a shared board so you can see what is in progress, what has shipped, and the metrics each week (deliverability, reply rate, meetings booked). Because we treat GTM as engineering, every change is logged and measurable, so you always know what is being tested and why.

We are a strong fit for post-product-market-fit B2B SaaS founders, usually with 50 to 300 customers and under 200 employees, who are still running sales themselves and want a system before hiring a VP of Sales. We are not the right fit for pre-PMF startups still searching for their market, or for teams that want a fully hands-off retainer, since the system is built around your real positioning.

Most outbound agencies bill a monthly retainer for sending activity on your behalf. We focus on building the underlying system: a defined ICP, an enrichment and messaging setup in tools like Clay, and the reporting to improve it over time. Everything is documented and handed to you, so you end up with a pipeline engine your team can run rather than an ongoing dependency.

Locations (1)

Diagonal 53D #24-62 Bogotá, D.C., Colombia 111311

2 - 5

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