See Clearly. Market Confidently.

We grow businesses through data and optimization.

 

Today’s digital consumer needs more. They need to discover your brand when researching. They crave a seamless and easy experience. They expect your brand to deliver and delight over time.

 

Trinity Insight helps brands exceed these expectations to acquire and retain more customers.  Our team works as an extension of yours, using data and our team to drive loyalty and revenue growth. 

 

We provide the following services:  User Experience Optimization, SEO Services, Data Services, Email Management, Shopify Services & Big Commerce Services

 

 

 

 
$5,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2006
Show all +
Philadelphia, PA
headquarters
  • 32 North Front Street
    Philadelphia, PA 19106
    United States
other locations
  • 067 4th St NE Ste 350
    Byron, MN 55920
    United States

Portfolio

Funnel Optimization and UX changes Image

Funnel Optimization and UX changes

Within this effort we worked with the client to execute a complete conversion optimization program to drive more leads into the call center

Conversion Optimization within Fashion Retailer Image

Conversion Optimization within Fashion Retailer

Comprehensive user experience optimization program to increase overall conversion rates within the ecommerce store

Big Commerce Development & Theme Update Image

Big Commerce Development & Theme Update

A new framework that enabled multi-ship functionality drove a 44% increase in revenue for a specialty food retailer

SEO program and migration management Image

SEO program and migration management

Complete SEO services including technical management during migration - led to 59% increase in organic traffic

eCommerce Design and Optimization Image

eCommerce Design and Optimization

Mid Market retailer of men's footwear - executed numerous optimization programs to drive engagement and conversion

Email Optimization and Management Image

Email Optimization and Management

Full email optimization and journey construction for a leading vacation destination in the southern U.S.

eCommerce personalization  Image

eCommerce personalization

Executed an ecommerce growth program centered around creating dynamic site presentations based on clickstream data in efforts to maximize marketing spend.

Homepage Optimization Image

Homepage Optimization

Full execution of experimentation and updated conceptual design to drive conversion improvement for a leading auto retailer

Checkout Optimization Image

Checkout Optimization

17% increase to overall conversion through cart and checkout optimization efforts

Reviews

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Conversion Optimization for E-Commerce Website

"Things have come up along the way and they’ve pitched in when we needed additional bench strength." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. 2016 - Ongoing
Project summary: 

Trinity Insight provides ongoing testing services including strategy development, execution, and reporting. Their long-term engagement has evolved into a true partnership.

The Reviewer
 
201-500 Employees
 
Philadelphia, Pennsylvania
Sr Director, Ecommerce Product Management/UX
 
Verified
The Review
Feedback summary: 

Adapting to their client’s particular focus on increasing engagement (as opposed to ROI), Trinity Insight set themselves apart. Their team has been responsive and open to feedback throughout the engagement. Customers can expect a flexible, generous partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a senior director for an e-commerce website. I focus on improving and optimizing our website and UX.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Trinity Insight?

We’d worked with other A/B testing partners but they were expensive and not easy to work with. Trinity Insight came on to execute our conversion optimization program with communication and collaboration.

SOLUTION

What was the scope of their involvement?

They’ve helped us developed our testing designs and concepts over time. We do lots of testing around engagement goals that don’t map directly to conversions. We have long visitor cycles and buying cycles because products are expensive and complicated, so they take a while to decide on. We’re focused on micro conversions and engagement metrics, which hasn’t been easy for 3rd parties to work on because they’re focused on ROI.

After helping us layout an initial roadmap, we built out a robust version that they now help us execute. They use the VWO testing platform and Google Analytics, which supported reporting for our testing program.

What is the team composition?

We work with 4-5 people. One is managing our account overall and one works on test design. there are also two awesome web developers.

How did you come to work with Trinity Insight?

They’re local to us and seemed like smart people with a good understanding of heuristics related to e-commerce sites. They understood what sort of makes sense depending on conversion goals. Originally, they were a recommendation of a colleague who worked with them at a previous company.

How much have you invested with them?

We’ve spent around $300,000 with them so far.

What is the status of this engagement?

We’ve been working together sine 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’re the most responsive of all the testing partners we’ve worked with. On top of communications and execution, they’re good at strategy and reporting as well. Generally, they feel like part of our team, which is rare for me. It’s great to have a partner where we feel like we’re in this together.

How did Trinity Insight perform from a project management standpoint?

The whole team is responsive and communicative. They used a web-based program called Teamwork.

What did you find most impressive about them?

They’re great in flexibility and partnership, especially in giving us more hours to work on reporting. Things have come up along the way and they’ve pitched in when we needed additional bench strength.

Are there any areas they could improve?

We try to be open and quick with feedback. There were a couple of communication issues in the first years, but they brought up some issues too. We have a good feedback process in place that picks up everything.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    It really depends on the specific goal.

Digital Optimization for Reading Glasses Company

"This is a wonderful team to work with as they translate our ideas into beautiful designs."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2011 - Ongoing
Project summary: 

Trinity Insight implemented SEO audits and A/B testing.

The Reviewer
 
11-50 Employees
 
Dallas, Texas
President, ReadingGlasses.com
 
Verified
The Review
Feedback summary: 

The vendor has been integral to the organization's success. They are a responsive, highly skilled team. It's been a smooth partnership, accented by Trinity Insight's helpful ideas. Their professional approach is a strength.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We are an online retailer of designer reading glasses. We have been selling online since 2000 but have had brick and mortar stores since 1986. I am the President of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Trinity Insight?

SEO Audits and A/B Testing

What were your goals for this project?

Improve organic traffic. Increase conversion.

SOLUTION

How did you select this vendor?

Met Craig Smith at an e-tail conference in 2011. I was impressed.

Describe the project in detail.

not applicable

What was the team composition?

Director of IT and Customer Experience Manager from our team. Trinity had various teams over the years.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are still in business and still thriving.

How effective was the workflow between your team and theirs?

They have a knack for picking good people. We've never had anything but the best on our teams. Never disappointed.

What did you find most impressive about this company?

We consider Trinity Insight as an extremely important relationship. I have known and worked with Craig Smith and his team for 10+ years.

They have performed SEO Audits, A/B testing for our site and a host of other services.

Craig and his team have always been responsive, complete and professional and they share many excellent ideas for how to optimize better. This is a wonderful team to work with as they translate our ideas into beautiful designs.

Without Trinity Insights, we would not be as successful against our Goliaths as we have been. We appreciate everything they do for us.

Are there any areas for improvement?

Very receptive when have suggestions.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Email Marketing and UX Design for Property Management Co.

“They develop a clear plan and they execute on everything in that plan, no funny business involved.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. 2019 - Ongoing
Project summary: 

Trinity Insight conducted a full website audit for a property management company before improving their site structure and UX/UI, running AB testing to determine the most intuitive presentation.

The Reviewer
 
11-50 Employees
 
Gatlinburg, Tennessee
Andy Gladstein
Founder, Elk Springs Resorts
 
Verified
The Review
Feedback summary: 

The development and design work provided by Trinity Insight helped increase lead conversion by 30%, significantly boosting company revenue and satisfying all project requirements. Their team is highly skilled, communicative, and flexible, ensuring that progress is always being made.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Our company is Elk Springs Resorts, and we are a property manager in Gatlinburg, Tennessee. We manage over 160 properties with about 12,000 reservations and 80,000 customers a year, and I am the founder and marketing manager of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Trinity Insight?

Our goals were twofold. First, we wanted to increase our conversion rates on our website, and second, we wanted to improve our UX/UI in order to make it easier for prospective customers to interact with us and to use the website to transact business online.

SOLUTION

What was the scope of their involvement?

When we started, we were really just looking at conversions. But what we realized is, it was important to do a comprehensive audit in order to understand and then address the real strengths and weaknesses of the site. They helped us to find and then fix those issues in usability and appearance as well.

From there, we ran a significant number of different scenarios and AB tested different layouts in order to measure the best layout for purchase conversions and getting people the information they need. Their team implemented all the results of those tests for us as well.

What is the team composition?

We had a primary point of contact who controlled the flow of communication, and then there were 3–4 people working on their team on the development side as well.

How did you come to work with Trinity Insight?

I actually found them while doing a comprehensive web search of firms that offered this type of solution. They had some good initial references, and when I got on the phone with them, I could just tell that they were the real deal.

How much have you invested with them?

We’re at around $60,000 with them so far.

What is the status of this engagement?

The project started in February 2019 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The initial improvements we made were a little less tangible in terms of dollars, but they definitely made the site a lot better, faster, and more productive for our guests. Once we started working on SEO and other more tangible things, we actually got about a 30% improvement in our conversion rate, which was huge for us. We don’t have a lot of transactions in our business, but they’re pretty high volume, so even a small increase can mean a lot.

How did Trinity Insight perform from a project management standpoint?

I used to be a partner at a consulting firm for software, so I really understand their core business model, and I can tell you that they are really solid in their delivery. They develop a clear plan and they execute on everything in that plan, no funny business involved.

Beyond that, each of the people they have on staff is highly skilled, so you’re not paying a blended rate for people with a wide range of experience levels. Their whole team is high impact and is going to be able to execute flexibly and make changes on the fly according to what you need.

What did you find most impressive about them?

It can seem like a very risky business, dealing with a lot of service providers, but Trinity Insight is so low risk and so high impact. That was definitely a huge benefit for us.

Are there any areas they could improve?

I don’t think there was anything specific that I wish they had done differently.

Do you have any advice for potential customers?

One thing that I think we did well that would benefit other companies as well is to make sure you’re asking the right questions. If you have a good, talented, well-directed consulting firm like them, it’s a little bit on the client to provide the right resources and make quick decisions to keep the project moving forward the way it should.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer