What evidence can you share that demonstrates the impact of the engagement?
The initial improvements we made were a little less tangible in terms of dollars, but they definitely made the site a lot better, faster, and more productive for our guests. Once we started working on SEO and other more tangible things, we actually got about a 30% improvement in our conversion rate, which was huge for us. We don’t have a lot of transactions in our business, but they’re pretty high volume, so even a small increase can mean a lot.
How did Trinity Insight perform from a project management standpoint?
I used to be a partner at a consulting firm for software, so I really understand their core business model, and I can tell you that they are really solid in their delivery. They develop a clear plan and they execute on everything in that plan, no funny business involved.
Beyond that, each of the people they have on staff is highly skilled, so you’re not paying a blended rate for people with a wide range of experience levels. Their whole team is high impact and is going to be able to execute flexibly and make changes on the fly according to what you need.
What did you find most impressive about them?
It can seem like a very risky business, dealing with a lot of service providers, but Trinity Insight is so low risk and so high impact. That was definitely a huge benefit for us.
Are there any areas they could improve?
I don’t think there was anything specific that I wish they had done differently.
Do you have any advice for potential customers?
One thing that I think we did well that would benefit other companies as well is to make sure you’re asking the right questions. If you have a good, talented, well-directed consulting firm like them, it’s a little bit on the client to provide the right resources and make quick decisions to keep the project moving forward the way it should.