Optimizing Online Engagement and Experiences

In an ever-changing digital world, you need more than just an agency offering advice and expertise; you need your very own eCommerce optimization team. At Trinity, we’re so dedicated to company success and growth, it’s like we’re an extension of our partners’ teams – not some replaceable third-party vendor.

We’re obsessed with what we do and who we do it with. We take immense pride in building rewarding brand experiences and truly value each and every client we partner with.

Our moms would describe us as honest and hard-working, creative and data-driven. Our customers would say that we’re the most trusted agency they’ve ever worked with, a true partner who has integrity; that delivers on results and is an absolute joy to work with.

Since 2006, Trinity has partnered with hundreds of brands in optimizing online engagement and experiences. We’re ready and excited to take a dynamic, personalized approach to move your business forward.

 

 

 

 
$5,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2006
Show all +
Paoli, PA
headquarters
  • 250 West Lancaster Avenue, Suite 235
    Paoli, PA 19301
    United States
other locations
  • 067 4th St NE Ste 350
    Byron, MN 55920
    United States

Portfolio

Funnel Optimization and UX changes Image

Funnel Optimization and UX changes

Within this effort we worked with the client to execute a complete conversion optimization program to drive more leads into the call center

Conversion Optimization within Fashion Retailer Image

Conversion Optimization within Fashion Retailer

Comprehensive user experience optimization program to increase overall conversion rates within the ecommerce store

Big Commerce Development & Theme Update Image

Big Commerce Development & Theme Update

A new framework that enabled multi-ship functionality drove a 44% increase in revenue for a specialty food retailer

SEO program and migration management Image

SEO program and migration management

Complete SEO services including technical management during migration - led to 59% increase in organic traffic

eCommerce Design and Optimization Image

eCommerce Design and Optimization

Mid Market retailer of men's footwear - executed numerous optimization programs to drive engagement and conversion

Email Optimization and Management Image

Email Optimization and Management

Full email optimization and journey construction for a leading vacation destination in the southern U.S.

eCommerce personalization  Image

eCommerce personalization

Executed an ecommerce growth program centered around creating dynamic site presentations based on clickstream data in efforts to maximize marketing spend.

Homepage Optimization Image

Homepage Optimization

Full execution of experimentation and updated conceptual design to drive conversion improvement for a leading auto retailer

Checkout Optimization Image

Checkout Optimization

17% increase to overall conversion through cart and checkout optimization efforts

Reviews

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Technical SEO for Men's Clothing Co

"I was always happy with the quality of the product and the communication along the way."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. 2016 - May 2020
Project summary: 

Trinity provided technical SEO services to improve website performance for a men’s clothing company. They developed a solution to procedurally create XML site maps. They also migrated the site to secure HTTPS.

The Reviewer
 
51-200 Employees
 
Fleetwood, Pennsylvania
Ryan Hayes
Senior Manager of Web UX, Paul Fredrick
 
Verified
The Review
Feedback summary: 

Trinity implemented effective solutions that successfully augmented the website’s visibility. Their meticulousness led to the consistent production of satisfying deliverables. They were attentive and transparent. The team’s punctuality and adaptability ensured a valuable partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the senior manager of web UX for Paul Frederick, which is a men’s clothier.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Trinity?

We hired Trinity primarily to help us with technical SEO on our website. Our previous engagement involved more of a traditional marketing agency, and we had a lot of backend technical needs.

SOLUTION

What was the scope of their involvement?

Trinity helped us with technical projects such as the implementation of XML site maps. Instead of manually building site maps, their team developed a solution to procedurally generate them. This improved the breadth at which search engines could crawl our site.

Their team also helped us with the migration from nonsecure HTTP to secure HTTPS, which involved a lot of moving parts. They ensured the entire site moved to the new protocol and didn’t lose ranking.

What is the team composition?

As we engaged them for about four years, we worked with a handful of people from Trinity. Normally, we were in communication with 3–4 people at a time including a project manager.

How did you come to work with Trinity?

We looked for an agency that was an authority in technical SEO. We also wanted to partner with a relatively local agency. It was important for us to have a partner that we could meet in person and work in the same timezone. 

How much have you invested with them?

We spent between $300,000–$340,000 over the course of four years.

What is the status of this engagement?

We started our partnership in 2016, and it ended in 2020. Through no fault of Trinity’s, we had to move away from them to consolidate our partners.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They improved the site's readability and the breadth at which it crawled. Trinity applied diligence to all their tasks including writing summaries of our conversations, managing ongoing projects, and producing the actual deliverables. As a smaller business, we constantly change. When we changed directions or requirements, they pivoted and delivered on those changes.

How did Trinity perform from a project management standpoint?

Trinity was always more than happy to oblige us and give in-person presentations when requested. Their team was punctual and flexible. One of my favorite parts about working with Trinity was their communication. As with all projects, there were occasional delays that their team made clear to us. They understood our priorities and delivered those first, which was meaningful.

What did you find most impressive about them?

Their project manager's attentiveness stood out to us. Their flexibility with our changing business goals was also valuable. I was always happy with the quality of the product and the communication along the way.

Are there any areas they could improve?

No, I was happy with their service.

Do you have any advice for potential customers?

Be willing to clearly communicate what you expect out of the partnership. Trinity does their best work when they understand the project’s goals.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Dev for Unclaimed Baggage Store

"They delivered a website that we are all proud of."

Quality: 
4.0
Schedule: 
3.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2019 - Apr. 2020
Project summary: 

Trinity provided website development on a Shopify e-commerce platform. They designed and built the e-commerce section and also iterated based on feedback.

The Reviewer
 
51-200 Employees
 
Scottsboro, Alabama
Matt Owens
Strategic Initiatives Manager, Unclaimed Baggage
 
Verified
The Review
Feedback summary: 

Trinity brought the website to launch. The revenue and traffic goals have been exceeded. The communication and project timeline were very efficient. The professionalism and receptiveness to feedback were great. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We are the only retailer in the U.S. to sell and donate lost luggage from airlines, drawing one million shoppers annually from all 50 states and around the world. I am the Strategic Initiatives Manager for the enterprise and led our e-commerce project.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Trinity?

We hired Trinity to design and develop our first-ever e-commerce website.

What were your goals for this project?

We wanted a consistent look and feel across the content and e-commerce portions of our website and needed to be able to seamlessly integrate content and commerce together. With our inventory consisting of large volumes of one-off items, we also needed an incredibly efficient listing process and the ability to organize, filter, and search a broad assortment of products quickly and easily.

SOLUTION

How did you select this vendor?

We considered several development partners who specialized in the two e-commerce platforms that we were deciding between. When we chose Shopify, Trinity stood out as the clear favorite based on their reputation, recommendations from subject matter experts, their understanding of our unique needs, and willingness to take on a very challenging project with a lot of moving parts.

Describe the project and the services they provided in detail.

Trinity designed the e-commerce portion of our new website, and they developed, tested, configured, and launched our entire website (both content and e-commerce pages). The project started with a kickoff workshop where we aligned on roles, responsibilities, timeline, and deliverables. After a third-party designer finished designing the overall look and feel of our website and the content pages of the site, Trinity designed the e-commerce pages to fit with her designs, providing mock-ups and iterating based on our feedback. Once all designs were approved, they developed each page, including custom functionality and integrations with third party apps. To ensure quality and performance, Trinity tested the entire website across browsers and devices, then migrated all the content from our old website to the new site. We launched the website in three phases, starting with the content-only portions of the site, then a soft launch of the additional e-commerce pages and functionality, and finally a full launch of the entire website.

What was the team composition?

I led the project from our end, with the support of several part-time resources, including a marketing director, content marketing manager, brand manager, and SEO manager. We leveraged an independent designer for the overall site design, and Trinity's team consisted of a dedicated account/project lead, an e-commerce designer, and several development team members who rotated throughout the course of the project.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Since our full web launch two weeks ago, we have far exceeded our revenue and traffic goals without any major defects, outages, or issues with site performance. The launch has drawn coverage from over 40 media stories, including several national publications. None of this would have been possible without the thorough development and testing of the website by Trinity and their unfailing commitment to our vision and requirements.

How was project management arranged and how effective was it?

We used Teamwork to communicate and manage project milestones, tasks, and deadlines throughout the project. During the design phase, we had regular review meetings to align on direction and keep the project moving. Development took longer than anticipated, but it was a complex project and may have been slightly underscoped to begin with. Once we introduced weekly status meetings, the pace began to pick up and Trinity was transparent and communicative about their progress. In the end, they delivered a website that we are all proud of and our customers love!

What did you find most impressive about this company?

Aside from their expertise and professionalism, what I really appreciated about Trinity was that they truly cared about delivering a product that we felt good about, and they went above and beyond to do so. They felt like an extension of our team, and if I had any questions or issues, I knew I could send a message or pick up the phone and they would address it. Their CEO would even check in to make sure that the project was going as expected.

Are there any areas for improvement?

My only complaint was that development progressed slower than planned, but they were very receptive to feedback and made adjustments to get us back on track.

4.5
Overall Score Overall enjoyed working with Trinity and look forward to continuing the partnership.
  • 3.5 Scheduling
    ON TIME / DEADLINES
    Meeting deadlines and staying on track was our biggest pain point, but they made adjustments to get back on track while maintaining quality output.
  • 5.0 Cost
    Value / within estimates
    Reasonably priced, and they honored their commitments even though they went over planned hours.
  • 4.0 Quality
    Service & deliverables
    Overall good quality work. There were some cases where I found bugs that they should have caught, but they always fixed them in a timely manner.
  • 5.0 NPS
    Willing to refer
    Trinity is still supporting us on a retainer basis, and I would be happy to refer them to a friend.

SEO & Conversion Optimization for Polynesian Cultural Center

"Everyone from our side who has worked with them has had a great experience."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2015 - Ongoing
Project summary: 

A cultural center hired Trinity to create its SEO strategies from scratch. After running A/B and multivariate testing, they permanently implemented structural changes to the site to increase conversion rates.

The Reviewer
 
1,001-5,000 Employees
 
Laie, Hawaii
Nephi Setoki
Webmaster & CRO, Polynesian Cultural Center
 
Verified
The Review
Feedback summary: 

Conversion rates have dramatically increased since Trinity began working with the cultural center, resulting in a substantial amount of revenue. Trinity has great resources and responsible people. They're quick, professional, and detail-oriented.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the webmaster and oversee SEO and conversion rate optimization (CRO) for the Polynesian Cultural Center, a cultural attraction in Honolulu.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Trinity?

Trinity helps us with SEO. They consult with us on strategies and optimizing our site and conversions.

SOLUTION

What was the scope of their involvement?

They created our SEO strategies from scratch. When we first hired them, we had no plan for SEO at that point.

To increase our conversion rate, Trinity ran A/B testing and multivariate testing for our site. These results caused us to make structural changes to our site that were implemented permanently.

What is the team composition?

I consistently work with three people from Trinity each week. This includes a project manager and an account manager.

How did you come to work with Trinity?

Our previous director worked for another company that hired Trinity for SEO optimization, so when he joined us he brought Trinity with him.

How much have you invested with them?

The work is ongoing, and we began collaborating with them around 2015.

What is the status of this engagement?

We spend at least $60,000 annually with Trinity.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our conversion rates have dramatically increased since we started working with them. We’ve seen quite a bit of revenue come from this increase.

How did Trinity perform from a project management standpoint?

They’re the best vendor we have in terms of project management. Very professional, they pay great attention to detail. They’re great at getting back to us quickly and answering any questions we may have. Everyone from our side that works with them has a great experience.

What did you find most impressive about them?

Trinity's advantage is its resources. Their response time is absolutely incredible in terms of returning decisions or recommendations on projects that we work on.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

They’re a great company to work with. They have great resources and responsible people and are very professional and good at what they do.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Conversion Optimization for E-Commerce Website

"Things have come up along the way and they’ve pitched in when we needed additional bench strength." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. 2016 - Ongoing
Project summary: 

Trinity Insight provides ongoing testing services including strategy development, execution, and reporting. Their long-term engagement has evolved into a true partnership.

The Reviewer
 
201-500 Employees
 
Philadelphia, Pennsylvania
Sr Director, Ecommerce Product Management/UX
 
Verified
The Review
Feedback summary: 

Adapting to their client’s particular focus on increasing engagement (as opposed to ROI), Trinity Insight set themselves apart. Their team has been responsive and open to feedback throughout the engagement. Customers can expect a flexible, generous partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a senior director for an e-commerce website. I focus on improving and optimizing our website and UX.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Trinity Insight?

We’d worked with other A/B testing partners but they were expensive and not easy to work with. Trinity Insight came on to execute our conversion optimization program with communication and collaboration.

SOLUTION

What was the scope of their involvement?

They’ve helped us developed our testing designs and concepts over time. We do lots of testing around engagement goals that don’t map directly to conversions. We have long visitor cycles and buying cycles because products are expensive and complicated, so they take a while to decide on. We’re focused on micro conversions and engagement metrics, which hasn’t been easy for 3rd parties to work on because they’re focused on ROI.

After helping us layout an initial roadmap, we built out a robust version that they now help us execute. They use the VWO testing platform and Google Analytics, which supported reporting for our testing program.

What is the team composition?

We work with 4-5 people. One is managing our account overall and one works on test design. there are also two awesome web developers.

How did you come to work with Trinity Insight?

They’re local to us and seemed like smart people with a good understanding of heuristics related to e-commerce sites. They understood what sort of makes sense depending on conversion goals. Originally, they were a recommendation of a colleague who worked with them at a previous company.

How much have you invested with them?

We’ve spent around $300,000 with them so far.

What is the status of this engagement?

We’ve been working together sine 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’re the most responsive of all the testing partners we’ve worked with. On top of communications and execution, they’re good at strategy and reporting as well. Generally, they feel like part of our team, which is rare for me. It’s great to have a partner where we feel like we’re in this together.

How did Trinity Insight perform from a project management standpoint?

The whole team is responsive and communicative. They used a web-based program called Teamwork.

What did you find most impressive about them?

They’re great in flexibility and partnership, especially in giving us more hours to work on reporting. Things have come up along the way and they’ve pitched in when we needed additional bench strength.

Are there any areas they could improve?

We try to be open and quick with feedback. There were a couple of communication issues in the first years, but they brought up some issues too. We have a good feedback process in place that picks up everything.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    It really depends on the specific goal.

Digital Optimization for Reading Glasses Company

"This is a wonderful team to work with as they translate our ideas into beautiful designs."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2011 - Ongoing
Project summary: 

Trinity Insight implemented SEO audits and A/B testing.

The Reviewer
 
11-50 Employees
 
Dallas, Texas
President, ReadingGlasses.com
 
Verified
The Review
Feedback summary: 

The vendor has been integral to the organization's success. They are a responsive, highly skilled team. It's been a smooth partnership, accented by Trinity Insight's helpful ideas. Their professional approach is a strength.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We are an online retailer of designer reading glasses. We have been selling online since 2000 but have had brick and mortar stores since 1986. I am the President of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Trinity Insight?

SEO Audits and A/B Testing

What were your goals for this project?

Improve organic traffic. Increase conversion.

SOLUTION

How did you select this vendor?

Met Craig Smith at an e-tail conference in 2011. I was impressed.

Describe the project in detail.

not applicable

What was the team composition?

Director of IT and Customer Experience Manager from our team. Trinity had various teams over the years.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are still in business and still thriving.

How effective was the workflow between your team and theirs?

They have a knack for picking good people. We've never had anything but the best on our teams. Never disappointed.

What did you find most impressive about this company?

We consider Trinity Insight as an extremely important relationship. I have known and worked with Craig Smith and his team for 10+ years.

They have performed SEO Audits, A/B testing for our site and a host of other services.

Craig and his team have always been responsive, complete and professional and they share many excellent ideas for how to optimize better. This is a wonderful team to work with as they translate our ideas into beautiful designs.

Without Trinity Insights, we would not be as successful against our Goliaths as we have been. We appreciate everything they do for us.

Are there any areas for improvement?

Very receptive when have suggestions.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Email Marketing and UX Design for Property Management Co.

“They develop a clear plan and they execute on everything in that plan, no funny business involved.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. 2019 - Ongoing
Project summary: 

Trinity Insight conducted a full website audit for a property management company before improving their site structure and UX/UI, running AB testing to determine the most intuitive presentation.

The Reviewer
 
11-50 Employees
 
Gatlinburg, Tennessee
Andy Gladstein
Founder, Elk Springs Resorts
 
Verified
The Review
Feedback summary: 

The development and design work provided by Trinity Insight helped increase lead conversion by 30%, significantly boosting company revenue and satisfying all project requirements. Their team is highly skilled, communicative, and flexible, ensuring that progress is always being made.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Our company is Elk Springs Resorts, and we are a property manager in Gatlinburg, Tennessee. We manage over 160 properties with about 12,000 reservations and 80,000 customers a year, and I am the founder and marketing manager of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Trinity Insight?

Our goals were twofold. First, we wanted to increase our conversion rates on our website, and second, we wanted to improve our UX/UI in order to make it easier for prospective customers to interact with us and to use the website to transact business online.

SOLUTION

What was the scope of their involvement?

When we started, we were really just looking at conversions. But what we realized is, it was important to do a comprehensive audit in order to understand and then address the real strengths and weaknesses of the site. They helped us to find and then fix those issues in usability and appearance as well.

From there, we ran a significant number of different scenarios and AB tested different layouts in order to measure the best layout for purchase conversions and getting people the information they need. Their team implemented all the results of those tests for us as well.

What is the team composition?

We had a primary point of contact who controlled the flow of communication, and then there were 3–4 people working on their team on the development side as well.

How did you come to work with Trinity Insight?

I actually found them while doing a comprehensive web search of firms that offered this type of solution. They had some good initial references, and when I got on the phone with them, I could just tell that they were the real deal.

How much have you invested with them?

We’re at around $60,000 with them so far.

What is the status of this engagement?

The project started in February 2019 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The initial improvements we made were a little less tangible in terms of dollars, but they definitely made the site a lot better, faster, and more productive for our guests. Once we started working on SEO and other more tangible things, we actually got about a 30% improvement in our conversion rate, which was huge for us. We don’t have a lot of transactions in our business, but they’re pretty high volume, so even a small increase can mean a lot.

How did Trinity Insight perform from a project management standpoint?

I used to be a partner at a consulting firm for software, so I really understand their core business model, and I can tell you that they are really solid in their delivery. They develop a clear plan and they execute on everything in that plan, no funny business involved.

Beyond that, each of the people they have on staff is highly skilled, so you’re not paying a blended rate for people with a wide range of experience levels. Their whole team is high impact and is going to be able to execute flexibly and make changes on the fly according to what you need.

What did you find most impressive about them?

It can seem like a very risky business, dealing with a lot of service providers, but Trinity Insight is so low risk and so high impact. That was definitely a huge benefit for us.

Are there any areas they could improve?

I don’t think there was anything specific that I wish they had done differently.

Do you have any advice for potential customers?

One thing that I think we did well that would benefit other companies as well is to make sure you’re asking the right questions. If you have a good, talented, well-directed consulting firm like them, it’s a little bit on the client to provide the right resources and make quick decisions to keep the project moving forward the way it should.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer