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Trend | Agencia de PR & Reputacion

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We connect brands and people with purpose

At Trend PR & Reputación, we offer 360-degree communication solutions focused on building, sustaining, and recovering a strong reputation for our clients. Operating across Peru, Latin America, and Spain, we combine a deeply human and ethical approach with advanced AI and analytics to deliver measurable, purpose-driven results.


Our fully customized and agile services are organized into five core areas:

  • Min project size
    $1,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    10 - 49
  • Locations
    Miraflores, Peru
  • Year founded
    Founded 2012

Overview by:

Reviewer avatar
Augusto Ayesta Astorne
CEO About the Team

1 Locations

  • Miraflores , Peru

Service Lines
Public Relations
60%
Event Management
10%
Graphic Design
10%
Search Engine Optimization
10%
Social Media Marketing
10%
Select Focus Area
Design Focus
Magazine & Book Cover Design
40%
Annual Reports & Newsletter Design
35%
Brochure & Pamphlet Design
25%
Public Relations Focus
Online reputation management
74%
Corporate communications
11%
Crisis communications
11%
Public affairs
4%
SEO Focus
Content development
100%
Social Media Focus
Facebook Advertising
25%
Instagram Advertising
25%
LinkedIn Advertising
25%
Twitter Advertising
25%
Industries
Construction
20%
Energy & natural resources
20%
Medical
20%
Supply Chain, Logistics, and Transport
20%
Education
10%
Manufacturing
10%
Clients
Enterprise (>$1B)
70%
Midmarket ($10M - $1B)
25%
Small Business (<$10M)
5%

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Our Story

Founded in 2013, Trend is a team of strategic, human-centered communicators connecting brands and people with purpose. Across Peru, LATAM, and Spain, we blend senior expertise, ethical leadership, and AI-driven agility to build lasting trust and authentic reputations. We value diversity, integrity, and sustainability, proving that communication transforms realities. Our passion lies in turning corporate purpose into measurable, positive impact for society and the planet.

Meet the Team

Augusto Ayesta Astorne

Augusto Ayesta AstorneCEO

Augusto Ayesta is the Founder & CEO of Trend PR & Reputación. With 20+ years of experience across LATAM and Spain, he blends human strategy, ethics, and AI to build high-impact reputations and host the award-winning podcast PRinsight.

What Sets Us Apart

AI-Enhanced Strategy with Ethical Leadership

We integrate artificial intelligence, social listening, and generative engine optimization directly into PR workflows while maintaining strict ethical standards, turning data-driven insights into authentic narrative positioning.

Measurable Business Impact:

Moving beyond surface-level publicity, our outcome-focused campaigns have generated over $7 million in earned media value for more than 300 brands across complex, highly regulated industries.

Cross-Continental Reach with Boutique Agility

Operating across Peru, Latin America, and Spain, we provide international media positioning and stakeholder engagement backed by the direct, senior-level counsel of a specialized boutique agency.

Quick Facts

14 years in business

Tools and Technology

Zoom
Google Meet
Notion
Google Drive
OneDrive
Dropbox
Microsoft OneNote
Vimeo
Google Docs
Google Sheets
Google Slides
Microsoft Word

Commonly Asked Questions

At Trend PR & Reputación, our onboarding process is customized, agile, and rooted in active listening. We follow a highly strategic approach to ensure success from day one: 1. Diagnostic: We start by analyzing the media environment and assessing your brand's current perception to identify relevant media and key B2B influencers. 2. Strategic Alignment: We set clear SMART goals and co-create a central narrative that reflects your corporate purpose and differentiates your brand in the market. We also develop and categorize your key messages. 3. Spokesperson Training: We align your leadership team through targeted media training, preparing them to confidently deliver a coherent and authentic story. 4. Agile Execution: We design a customized PR plan using an agile methodology. This guarantees iterative planning, constant communication, and continuous feedback to quickly adapt to your needs and deliver measurable business results.

At Trend PR & Reputación, our turnaround times adapt to media urgency, powered by an agile project management model. We structure our response times into three operational tiers: 1. Reactive PR & Media Opportunities (Same-Day / 24 Hours): For breaking news commentaries, trending media topics, or crisis responses, our senior strategists act within hours to secure coverage or manage reputational risks. 2. Standard Deliverables (3–5 Business Days): Drafting and finalizing press releases, opinion columns, spokesperson Q&A materials, and media profiles follow a fast review cycle prior to distribution. 3. Campaign Sprints & Strategy (Bi-Weekly Iterations): Major PR initiatives run on two-week sprints—developing two primary news topics per month—supported by weekly status meetings and daily media monitoring. This agile pace keeps your brand ahead of the news cycle without sacrificing quality or strategic alignment.

Trend PR & Reputación actively partners on high-impact strategic communication initiatives that combine human-centered narratives, ethical AI, and measurable business growth across Peru, Latin America, and Spain. - Cross-Border Corporate PR & Market Entry: Full-service 360° PR retainers and expansion campaigns for transnationals, scale-ups, and corporate leaders seeking tier-1 media positioning, stakeholder alignment, and brand authority. - Generative Engine Optimization (GEO) & AI Reputation Strategies: Cutting-edge projects designed to build, audit, and protect a brand’s algorithmic footprint across AI search models like ChatGPT and Perplexity, integrating social listening with ethical AI workflows. - Crisis Preparedness & Risk Contingency: Comprehensive risk mapping, rapid-response protocols, and senior media training for organizations operating in highly regulated, complex, or high-scrutiny sectors. - Purpose-Driven ESG & Corporate Affairs: Multi-stakeholder engagement programs that translate corporate sustainability, inclusion, and purpose into authentic narratives that build lasting institutional trust. - Executive Thought Leadership & Media Training: Customized campaigns to position C-suite executives as industry authorities through tier-1 op-eds, podcast integrations, panel placements, and intensive spokesperson training.

At Trend PR & Reputación, our onboarding process is highly customized, agile, and rooted in active listening. We follow a strategic, step-by-step approach to ensure success from day one: 1. Diagnostic: We start by analyzing the media environment and assessing your brand's current perception to identify relevant media and key B2B influencers. 2. Strategic Alignment: We set SMART goals and co-create a central narrative that reflects your corporate purpose and differentiates your brand in the market. We also develop and categorize your key messages. 3. Spokesperson Training: We align your leadership team through targeted media training, preparing them to confidently deliver a coherent and authentic story. 4. Agile Execution: We design a customized PR plan using an agile methodology. This guarantees iterative planning, constant communication, and continuous feedback to quickly adapt to your needs and deliver measurable results.

At Trend PR & Reputación, we partner with our clients through a 100% customized, agile, and results-driven approach. We believe in active listening and acting as a strategic extension of your own organization.Here is how we typically collaborate to ensure success: Agile Project Management: We use iterative planning, dividing our projects into specific phases with adjustable deadlines, which allows us to quickly adapt to your shifting priorities and market changes. Constant Communication: We maintain transparent and frequent contact through regular tracking meetings, progress reports, and open discussions about strategy. Cross-Team Integration: We foster tight collaboration between our PR experts and your internal marketing and communications teams to ensure fast decision-making and seamless execution. Continuous Improvement: At the end of each iteration, we evaluate our performance and gather feedback to optimize our tactics, ensuring we always deliver measurable business value to your brand.

Locations (1)

442 Avenida Ernesto Diez Canseco Miraflores, Peru 15074

6 - 9

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