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Traffic Brand Agency

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The brand transformation specialists.

Traffic is an independent brand agency in Sydney and Melbourne. For 25 years, we have been restoring brands to health and profitability.

  • Min project size
    $5,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    10 - 49
  • Locations
    Cremorne, Australia
  • Year founded
    Founded 2001
  • Languages

Overview by:

Reviewer avatar
Andrew Begg
Founder and Principal About the Team

1 Language that we service

  • English

2 Locations

  • Cremorne , Australia
  • Darlinghurst , Australia

Service Lines
Branding
40%
Advertising
20%
Content Marketing
10%
Public Relations
10%
Social Media Marketing
10%
Web Design
10%
Select Focus Area
Branding Focus
Brand strategy
30%
Corporate identity
25%
Brand messaging
15%
Naming
15%
Product branding
15%
Advertising Focus
Broadcast video advertising
25%
Out of home advertising
25%
Print advertising
25%
Other advertising
15%
Radio advertising
10%
CMS Focus
WordPress CMS
80%
Sanity CMS
10%
Wagtail CMS
10%
Content Marketing Focus
Copywriting
50%
Press Release Writing
25%
Blog Writing Services
20%
eBook Writing
5%
Frameworks and CMS
Other frameworks and CMS
100%
Influencer Marketing Platforms
Instagram Influencer Marketing
50%
LinkedIn Influencer Marketing
25%
Tik Tok Influencer Marketing
15%
YouTube Influencer Marketing
10%
Influencer Marketing Services
Influencer Identification & Recruitment
30%
Influencer Management
30%
Influencer Campaign Reporting
20%
Micro-Influencer Marketing
20%
Public Relations Focus
Corporate communications
35%
Other PR
25%
Public affairs
20%
Online reputation management
15%
Crisis communications
5%
Social Media Focus
Facebook Advertising
35%
Instagram Advertising
30%
LinkedIn Advertising
25%
Tik Tok Advertising
10%
Industries
Real estate
20%
Automotive
10%
Business services
10%
Retail
10%
Supply Chain, Logistics, and Transport
10%
Consumer products & services
5%
Education
5%
Financial services
5%
Food & Beverage
5%
Government
5%
Hospitality & leisure
5%
Legal
5%
Medical
5%
Clients
Midmarket ($10M - $1B)
65%
Enterprise (>$1B)
20%
Small Business (<$10M)
15%

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Our Story

We are Traffic, a 25+ year brand transformation agency with offices in Melbourne and Sydney. Our multidisciplinary team—led by founder Andrew Begg and Group GM Sarah Jane Wilson—combines strategic, creative and digital expertise to diagnose and revive brands, deliver integrated communications and drive commercial ROI across property, retail, automotive, finance and more. Our work yields measurable performance gains and international recognition.

Meet the Team

Andrew Begg

Andrew BeggFounder and Principal

Founder of Traffic (est. 2000), Andrew Begg has nearly 30 years’ experience and 300+ brand transformations across five continents, specialising in retail, automotive and property, with a relentless focus on ROI.

What Sets Us Apart

Brand & Brand Transformation

Brand Metabolism™: our proven four-stage process (Discovery, Strategy, Creation, Activation) diagnoses what’s holding a brand back and gives it new energy to grow.

Place branding specialists:

Place branding specialists: Place Metabolism™ creates visions, names and identities for masterplanned communities, precincts and developments.

Award-winning, independent:

Award-winning, independent: eight awards for Brisbane Airport alone. With senior people on every project. 60+ local and international awards 25+ years in Melbourne and Sydney offices

Quick Facts

25 years in business

Team Breakdown

Traffic (10)

Tools and Technology

Slack
Adobe Creative Cloud
Figma
Google Cloud Platform
Google Forms

Commonly Asked Questions

Onboarding: “Every engagement starts with Discovery. We immerse ourselves in your business, audience and competitors through workshops and research, then move through Strategy, Creation and Activation with clear sign-offs at each stage.”

t depends on scope. A brand strategy and identity typically takes 8–12 weeks from Discovery to guidelines. Campaigns and digital projects take 4–8 weeks, and smaller design jobs can turn around within days. We agree a clear timeline with milestones at kick-off, so you always know what’s coming and when.

5 active clients, each with a dedicated senior team We keep our client list deliberately small, around five major projects at once. Each client gets a dedicated senior team with direct access to our founder, Andrew Begg, so your brand never gets handed to juniors.

You’ll have one dedicated point of contact, plus regular work-in-progress meetings, in person or online. We share clear sign-off points at each stage of our Brand Metabolism™ process. For campaigns and digital, you receive regular performance reports showing what’s working and what we’re optimising next.

Success means restoring your brand to health and profitability. At the start, we set measurable goals with you, such as brand awareness, leads, sales, website traffic and engagement. Then our Brand Metabolism™ process diagnoses what’s holding your brand back and gives it new energy to grow. We track results at every stage and report on return on investment, so you can see exactly what your brand is earning. Awards are a bonus, like the eight our Brisbane Airport rebrand has won, but the real measure is a healthier, more profitable brand and a strong ROI.

Locations (2)

134 Gwynne St, Richmond Cremorne, Australia 3121

10 - 15

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