Trade and Lateral Development

BACKGROUND

Introduce your business and what you do there.

LexisNexis Legal & Professional is a leading global provider of legal, regulatory and business information and analytics that help customers increase productivity, improve decision-making and outcomes, and advance the rule of law around the world. I’m a Customer Market Segment Specialist.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Trade and Lateral Development?

We needed someone to provide us with design and email send services.

SOLUTION

What was the scope of their involvement?

We primarily used Trade and Lateral Development for email design, send and reporting.

What is the team composition?

We primarily work with Michelle (Director).

How did you come to work with Trade and Lateral Development? 

The company was already using Trade and Lateral Development prior to me joining the team. I continued to work with them because of their efficiency and the quality of their work.

What is the status of this engagement? 

We have continued working with Trade and Lateral Development for over 7 years. Currently we only use them for design. We continue to work with them because of their efficiency and the quality of their work.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

On emails we base the quality of the success on interactions, engagements, and clicks. Trade and Lateral assisted by closely monitoring these and providing ongoing feedback and recommendations to continue to improve (eg the team would also often guide us on the email marketing best practices)

How did Trade and Lateral Development perform from a project management standpoint?

I’ve never had any issues with their project management. They communicate well and meet deadlines.

What did you find most impressive about them?

Their efficiency, design skills, and email best practice knowledge.

Are there any areas they could improve?

N/A

Do you have any advice for potential customers?

Make the most of the teams knowledge and allow them to guide you with recommendations

BACKGROUND

Please describe your company and your position there.

I'm the owner of a creative company that focuses on social change.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Trade and Lateral Development, and what were your goals?

My website had been created by a previous designer with no ecommerce set up. I wanted an online shop, but also for the website to be clearer on what it is I actually do.

SOLUTION

How did you select this vendor and what were the deciding factors?

Michelle set up the shop, but also helped me to consider the point of my website for viewers: what did I want them to do once on the site? What call to action was I providing for products and services.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Michelle updated by Wordpress site, choosing a new theme, and ensuring my security was updated and regular backups were set up.

How many people from the vendor's team worked with you, and what were their positions?

Just Michelle.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I have had a sales off of my site, but nothing significant. This is solely due to my limited marketing campaigns, and the fact that people can buy the products though physical and online stores. Those clients who have bought books and art from the site, have been happy with the very simply process of ordering, paying and receiving products.

Describe their project management style, including communication tools and timeliness.

Michelle and I communicated regularly via Zoom and Whatsapp. We set a timeline and deliverables. I knew what I had to do in order to assist Michelle with creating and finishing the project.

What did you find most impressive or unique about this company?

Michelle is incredibly easy to work with. She knows her stuff and often offered far more in terms of insight than I would have imagined. Her communication and client liaison is that of a passionate individual, rather than a large corporate.

Are there any areas for improvement or something they could have done differently?

We did a reworking of the set up of artwork, and they were happy to oblige with my change in layout.

BACKGROUND

Introduce your business and what you do there.

Owner, director of FFA (Fireworks for Africa)

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with the vendor?

Website, marketing, corporate identity

SOLUTION

What was the scope of their involvement? 

Website, marketing, corporate identity

They designed our company logo, website, corporate identity and have hosted our website for two decades.  

How did you come to work with the vendor?

Referral. Trade and Lateral Development and Michelle have been working with us for over 20 years now.

How much have you invested with them?

It’s been over two decades.  Not sure on the amount.  

What is the status of this engagement?

Current. They are still the only company we use for this.  It has been a really good business relationship and we can’t see ourselves looking elsewhere.

RESULTS & FEEDBACK

How did the vendor perform from a project management standpoint?

Very good

What did you find most impressive about them?

Service, the content they provide.  Nothing is ever a problem for them.

Are there any areas they could improve?

No, all good.

BACKGROUND

Please describe your company and your position there.

We are a public relations and marketing company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Trade and Lateral Development, and what were your goals?

HTML EMAILER TO DOCTORS AND FORM CREATE FOR RSVPS AND ALSO SHE DEVELOPS AND MAINTAINS OUR WEBSITE, WEBSITE DEVELOPMENT, UPDATES

SOLUTION

How did you select this vendor and what were the deciding factors?

THROUGH REFERENCE

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

WEBSITE DEVELOPMENT AND PROGRAMMING

How many people from the vendor's team worked with you, and what were their positions?

1

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Michelle is absolutely fantastic. They provided good suggestions. I really trust them with our website and programming. True professional 10/10

Describe their project management style, including communication tools and timeliness.

EMAIL, VERY HANDS ON. ALSO CHAT TO HER OVER THE PHONE

What did you find most impressive or unique about this company?

I DEAL WITH THE BOSS WHO HAS ALL THE EXPERIENCE. NOT PASSED ON TO A JUNIOR. ABSOLUTELY TOP CLASS PERFORMANCE FROM MICHELLE

Are there any areas for improvement or something they could have done differently?

NO, SHE IS A TRUE PROFESSIONAL. THERE IS NO AREA I WOULD WANT CHANGED.