Contact TOTEM - Ingeniería de Marca
Get a real-time quoteBrands aren’t decorated. They’re built.
TOTEM - Ingeniería de Marca is a brand strategy and branding agency based in Lima, Peru. We work with companies that know their brand is worth more than the market perceives, and are ready to stop improvising and start building.
Our approach is brand engineering. We don’t decorate: we build the complete system that connects what a company is with what the market perceives. That means positioning, visual identity, content and growth, all under one strategy.
Every project follows the TOTEM Framework™, our proprietary five-phase method: Territory (strategic understanding), Observation (diagnosis and gaps), Translation (strategic system), Engineering (build and execution) and Momentum (measurement and evolution).
We work in three ways: Projects with a defined scope and deliverable; monthly Retainers where our team operates your brand (social media and content, SEO, paid media and executive personal branding); and One-Time modules with no long-term commitment.
We serve B2B and B2C companies in healthcare, industrial, technology, architecture, professional services, retail, hospitality, education and more. Our work includes Americorp Group, an industrial company present in five countries, whose identity and 8-layer growth system we rebuilt and now operate, and Clínica Dental Alemana, a premium clinic we took from invisible to desired.
Every engagement starts with a free 45-minute brand diagnosis.
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Min project size
$1,000+
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Hourly rate
$25 - $49 / hr
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Employees
2 - 9
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Year founded
Founded 2026
Service Lines
- Branding
- 10%
- Email Marketing
- 10%
- Graphic Design
- 10%
- Pay Per Click
- 10%
- Video Production
- 10%
- Web Design
- 10%
No Focus Areas have been added yet…
Industries
- Manufacturing
- 40%
- Media
- 20%
- Medical
- 20%
- Other industries
- 20%
Clients
- Midmarket ($10M - $1B)
- 95%
- Enterprise (>$1B)
- 5%
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Our Story
TOTEM was born from one conviction: brands aren’t decorated, they’re built. Our founder, Sophia Romero, built Americorp Group’s marketing department from scratch and helped turn an industrial company into a regional reference in five countries. TOTEM brings that same system-first approach to companies across Latin America: brand engineering that connects strategy, identity, content and growth, so marketing stops being improvised and starts compounding.
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