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Total Product Marketing

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Rooted in Prod. Marketing: Positioning to Pipeline

Who We Are:

TPM is the embedded product-marketing and launch team for funded B2B tech startups. We turn complex technology into clear positioning, real pipeline, and revenue.

We work with amazing clients like PayPal, Adobe, Yokogawa, Sierra Wireless, RapidScale, Cox Business, and Intelisys, amongst others—helping them tell their stories to the right people, via the right channels, at the right stage in the buyer journey.

Why Choose TPM?

  • Min project size
    $5,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    10 - 49
  • Year founded
    Founded 2011

Service Lines
Content Marketing
40%
Demand Generation Marketing
25%
Product Marketing
25%
Marketing Strategy
10%
Select Focus Area
Content Marketing Focus
eBook Writing
40%
Blog Writing Services
25%
Copywriting
25%
Press Release Writing
10%
Industries
Information technology
60%
eCommerce
25%
Telecommunications
15%
Clients
Small Business (<$10M)
50%
Enterprise (>$1B)
25%
Midmarket ($10M - $1B)
25%

Pricing Snapshot

Min. project size $5,000+
Avg. hourly rate $100 - $149 /hr
Rating for cost 4.8 /5

What Clients Have Said

Total Product Marketing offers affordable pricing and good value for cost, with project budgets ranging from under $10,000 to $250,000. Clients appreciate their flexibility, timely deliveries, and effective communication, indicating strong alignment with budget expectations and project needs.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 7 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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Total Product Marketing Review Insights

Overall Review Rating

5.0
  • Quality 4.9
  • Schedule 4.9
  • Cost 4.8
  • Willing to Refer 4.9

Top Mentions

Review Highlights

  • Effective Project Management

    Total Product Marketing consistently delivers projects on time and within budget. Clients appreciate their clear communication and ability to manage projects even with tight deadlines or staff changes on the client's side.

  • Budget-Friendly Services

    Clients appreciate the cost-effectiveness of Total Product Marketing's services, noting that their pricing fits well within budgets while still delivering high value.

  • Positive Impact on Business Metrics

    Clients report significant improvements in traffic, conversions, and engagement as a result of Total Product Marketing's efforts, demonstrating their effectiveness in enhancing business performance.

  • Strong Communication Skills

    Clients highlight Total Product Marketing's excellent communication, making collaboration smooth and enjoyable. They are praised for being responsive and for simplifying communication processes.

  • Creative and Strategic Approach

    The company is recognized for its creativity and strategic thinking, providing tailored solutions and innovative marketing strategies that meet unique business needs and challenges.

  • Limited Domain Expertise in Niche Areas

    While Total Product Marketing excels in many areas, some clients noted a lack of deeper domain expertise in very specific or niche markets, though this was not seen as a significant issue.

Total Product Marketing Reviews

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Marketing Strategy for SaaS Tech Provider

  • Branding Content Marketing Digital Strategy
  • Brand messaging Product branding
  • $10,000 to $49,999
  • Jan. 2021 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
4.0
"They're quite responsive and able to provide deliverables within the expected time frame."
Nov 15, 2023
Channel Sales Manager, Turnium Technology Group Inc.
Arturo Fermill
Verified
  • Other industries
  • Vancouver, British Columbia
  • 11-50 Employees
  • Online Review
  • Verified

Total Product Marketing was hired by a SaaS tech provider for their marketing strategy services. The team is responsible for documentation updating, template design, and general marketing collateral development.

Showing 11-11 of 11 Reviews

Our Story

Most agencies focus on marketing tactics. We start with the product. TPM specializes in product marketing for B2B technology companies, creating the positioning, messaging, and go-to-market strategy that becomes the foundation for every marketing initiative. Websites, SEO, AI optimization, demand generation, and sales enablement all work better when they're built on a strong product marketing strategy.

Contact Total Product Marketing

If you’re not seeing exactly what you need here, send this company a custom message. You can talk about your project needs, price, and timeline to get started on your project.

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Yokogawa

(1)
Yokogawa Logotype

Paul Holthuis