TOPBOX Marketing

BACKGROUND

I am the Marketing Specialist of Procter & Gamble

we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways

OPPORTUNITY / CHALLENGE

• Get products into the hands of the brand's target audience to generate authentic recommendations.
• Maintain the accuracy, completeness, and integrity of all sample orders submitted through P&G’s ordering website, ensuring order data is captured and transferred seamlessly to fulfillment partners. Proactively identify, investigate, and resolve data discrepancies to minimize fulfillment errors and ensure timely, accurate order processing.
• Establish ongoing monitoring and reporting of website performance, order activity, fulfillment data integrity, and recurring issues. Provide regular, actionable insights into trends, user behaviors, and operational challenges, along with recommendations to improve efficiency, mitigate risk, and enhance overall program effectiveness.
• Proactively manage the functionality, usability, and reliability of P&G’s sample ordering website to deliver a seamless, intuitive experience for users. Identify and address barriers to successful order completion, respond to user feedback, and partner with P&G stakeholders to implement enhancements that improve user satisfaction, engagement, and confidence in the ordering process.

SOLUTION

P&G Internal Process for Awarding Vendors

• High ratings
• Pricing fit our budget
• Company values aligned

2-5 Employees

TopBox Marketing — Key Services Provided to P&G

1. Website Management and Maintenance - Manage the day-to-day operation of P&G’s sample ordering website. - Monitor website functionality, availability, and performance. - Identify, troubleshoot, and resolve technical issues. - Coordinate system updates and enhancements as needed.

2. Order Data Management and Processing - Accurately capture and validate sample orders submitted by HCPs. - Ensure complete and accurate transfer of order data to fulfillment partners. - Monitor data integrity and investigate discrepancies. - Minimize order errors, processing delays, and fulfillment issues.

3. Performance Monitoring and Reporting - Track order volume, website activity, and order-processing performance. - Identify trends, recurring issues, and potential operational risks. - Provide regular reporting and actionable recommendations to P&G. - Monitor key performance indicators and identify opportunities for improvement.

4. User Experience and Issue Resolution - Identify barriers that prevent HCPs from successfully placing orders. - Investigate and resolve reported website or ordering issues. - Recommend improvements to website usability and the ordering process. - Help ensure a consistent, efficient, and positive user experience.

5. Vendor and Stakeholder Coordination - Serve as a key point of contact for website-related operational issues. - Coordinate with P&G stakeholders, technical resources, and fulfillment partners. - Communicate issues, resolutions, and recommended process changes. - Support implementation of approved enhancements and process improvements.

RESULTS & FEEDBACK

1. Operational Excellence and Order Accuracy - Track and resolve order discrepancies to minimize fulfillment errors and delays.

2. Proactive Performance Monitoring and Issue Management Success measures - Maintain agreed website availability and performance standards. - Resolve critical issues within established service-level agreements. - Deliver monthly reporting on order volumes, errors, trends, recurring issues, and corrective actions, including recommendations to prevent recurrence.

3. Continuous Improvement and Best-in-Class User Experience Success measures - Identify and report website usability issues and barriers to successful order completion. - Develop and track corrective actions for recurring user issues. - Demonstrate measurable improvement in order completion, error rates, or user satisfaction through quarterly performance reviews.

TopBox consistently exceeds expectations by demonstrating a proactive, solutions-oriented approach, delivering high-quality service, and going above and beyond to support P&G’s business needs and ensure a positive user experience.

• Virtual Meeting
• Email or Messaging App

TopBox manages complex, detail-oriented work flawlessly and seamlessly, with exceptional accuracy, reliability, and attention to detail. They anticipate needs, proactively address potential issues, and consistently go above and beyond without requiring significant oversight, giving me complete confidence that the work is handled exceptionally well from start to finish.

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BACKGROUND

Introduce your business and what you do there.

I’m the manager of education administration for Clinique and Origins at Estée Lauder Companies. We’re a global leader in manufacturing, marketing, and selling luxury skincare, makeup, fragrance, and hair care products under a portfolio of prestigious brands in about 150 countries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TOPBOX Marketing?

We needed to create a website for a sales incentive through which our retail partners could select products to reward them for achieving sales plans.

SOLUTION

What was the scope of their involvement?

TOPBOX Marketing has created a custom website, housed the inventory, produced shopping codes, and shipped products to the winners. The team also updates the site twice a year and revises it according to our direction.

What is the team composition?

We work with one teammate from TOPBOX Marketing.

How did you come to work with TOPBOX Marketing?

They were referred to me.

What is the status of this engagement?

We started working with them in September 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Although it’s difficult to quantify the results in terms of dollars, the feedback has been amazing. The site is easy to navigate, and the steps are communicated clearly. Moreover, nearly 100% of winning doors have redeemed their rewards.

How did TOPBOX Marketing perform from a project management standpoint?

TOPBOX Marketing’s team is quick to respond.

What did you find most impressive about them?

They’re able to pivot when necessary and provide strong attention to detail. Moreover, their shipping is timely, and the team is a pleasure to work with.

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

I am the Assistant Director of Unilever

Fast Moving Consumer Good.

OPPORTUNITY / CHALLENGE

• Help brands generate authentic reviews for review syndication at scale.

SOLUTION

Other

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

2-5 Employees

Efficient and Authentic Rating and reviews generation

RESULTS & FEEDBACK

Deliver targeted number of reviews and cost savings within timelines.

Topbox has reponded in a very professional way to meet the deadlines and always proactive in communicating if there is any roadblock.

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

Aprroachable, Easy to work with, Cost effective.

No