Tomatotree Digital Pvt Ltd

BACKGROUND

Introduce your business and what you do there.

I’m a department head at EasyVakil, a legal tech company. We’re Kerala’s No.1 AI-powered lawyer search platform to connect with the best advocates in Kerala.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TomatoTree Digital Pvt Ltd?

We needed help with SEO to improve our online visibility and attract potential clients actively searching for legal services.

SOLUTION

What was the scope of their involvement?

TomatoTree Digital Pvt Ltd manages the complete SEO strategy for our legal tech platform with a strong focus on improving organic visibility, search rankings, and lead generation. Their scope of work includes comprehensive SEO audits, keyword research, competitor analysis, on-page optimization, technical SEO improvements, content strategy, content optimization, internal linking, and high-quality link-building activities.They also work on optimizing service pages, improving website structure and UX from an SEO perspective, tracking keyword performance, monitoring website health, and providing regular performance reports with actionable recommendations. One of the key deliverables is helping us achieve strong rankings for highly competitive legal keywords such as “Best Advocates in Kerala” and “Divorce Lawyers in Kerala,” resulting in increased organic traffic, improved online visibility, and a steady flow of relevant inquiries through the platform.As part of their engagement, TomatoTree Digital Pvt Ltd optimizes several key areas of our legal tech platform to improve both search visibility and user engagement. They work extensively on service pages, location-specific pages, lawyer profile pages, legal resource content, and blog articles to ensure they’re optimized for relevant search terms and aligned with user intent.On the technical side, they improve website architecture, internal linking, metadata, schema implementation, page speed, mobile usability, and overall crawlability. They also help refine content structures, FAQs, call-to-action placements, and lead-generation elements to enhance conversions. Their work ensures that the platform not only ranks better for competitive legal keywords but also provides a smoother experience for users searching for legal services and information online.

What is the team composition?

We work with 2–5 teammates from TomatoTree Digital Pvt Ltd.

How did you come to work with TomatoTree Digital Pvt Ltd?

We found them through an online search. We chose them over other options because they had high ratings, were close to my geographic location, and their company values aligned with ours.

What is the status of this engagement?

We started working with them in June 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

TomatoTree Digital Pvt Ltd has helped us achieve and maintain top rankings for our primary keywords, including “Best Advocates in Kerala” and “Divorce Lawyers in Kerala.” Their strategic SEO approach has significantly improved our online visibility, increased high-quality organic traffic to the website, and helped us attract potential clients actively searching for legal services.Beyond rankings, their focus on sustainable growth and continuous optimization has helped us strengthen our digital presence and generate meaningful business inquiries. During our engagement with TomatoTree Digital Pvt Ltd, organic traffic has increased by over 150%, while qualified inquiries generated through organic search have grown by more than 80%.Several high-priority legal keywords have moved from lower positions to the top three search results on Google, with key terms such as “Best Advocates in Kerala” and “Divorce Lawyers in Kerala” achieving and maintaining leading positions. We’ve also recorded significant improvements in search impressions, click-through rates, and overall keyword visibility. These gains have contributed directly to increased brand awareness, higher user engagement, and a steady flow of relevant leads for EasyVakil.com.In addition, key SEO metrics such as keyword visibility, search impressions, click-through rates, and overall domain authority have shown consistent improvement over the course of the engagement. Beyond the numbers, TomatoTree Digital Pvt Ltd has helped us establish a stronger digital presence, creating a sustainable foundation for long-term organic growth and continued visibility in a highly competitive legal market.

How did TomatoTree Digital Pvt Ltd perform from a project management standpoint?

TomatoTree Digital Pvt Ltd has demonstrated strong project management throughout our engagement. Communication is clear, proactive, and consistent, with regular updates on progress, performance metrics, and upcoming activities. They’re responsive to feedback and always willing to discuss strategy adjustments based on evolving business goals.In terms of delivery, they consistently meet agreed timelines for key deliverables such as SEO audits, optimization recommendations, content-related tasks, technical improvements, and performance reporting. SEO is inherently a long-term process, but the team maintains a structured approach and executes activities as scheduled, ensuring steady progress toward our objectives.What stands out most is their transparency and accountability. They set realistic expectations, provide data-backed insights, and focus on sustainable growth rather than short-term gains. Overall, their organized project management and timely execution have played a significant role in the success of the engagement.

What did you find most impressive about them?

Their learning curve is really impressive. Their team is really updated with the most modern technologies.

Are there any areas they could improve?

Overall, our experience with TomatoTree Digital Pvt Ltd has been very positive, and we’re satisfied with both the process and the results. If there’s one area where they could further enhance their service, it would be by providing even more frequent strategic review sessions to discuss emerging opportunities, industry trends, and long-term growth initiatives.That said, this is more of a suggestion for added value than a criticism. The team is responsive, transparent, and proactive throughout the engagement, consistently delivering on their commitments and adapting their strategies as needed. We haven’t encountered any significant issues during the project and would be happy to work with them again in the future.