Tobie Group

BACKGROUND

Introduce your business and what you do there.

I'm a group account director at LT (formerly LaneTerralever), an advertising and marketing company. We go beyond typical marketing agency roles, serving as a trusted partner for businesses seeking expert insights in marketing and customer experience.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tobie Group?

We needed help with digital media campaigns.

SOLUTION

What was the scope of their involvement?

Tobie Group has created and delivered exceptional digital media campaigns across multiple platforms, including Meta, paid search, Google Performance Max (PMax), and others. Campaigns have included (but aren't limited to) employee recruitment, ticket sales, event promotion, lead generation, and brand awareness.

Tobie Group has provided deliverables such as overall campaign strategy, media spend allocation, audience targeting, mid-campaign reports (both on general KPIs and creative performance), post-campaign robust reporting decks, weekly campaign performance emails, and recommended ongoing optimizations.

What is the team composition?

We work with 2–5 teammates from Tobie Group.

How did you come to work with Tobie Group?

Tobie Group is a trusted partner of our agency. We chose them over other options because they were a great culture fit, had good value for cost, aligned with our company values, and had unique skill sets.

What is the status of this engagement?

We started working with Tobie Group in January 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen a positive ROAS, multiple qualified leads, and increased traffic to our client's website.

How did Tobie Group perform from a project management standpoint?

Tobie Group has great project management. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Tobie Group is very communicative and proactive about optimizations. They truly understand their duties and the campaign goals and bring fresh ideas and insights throughout every project they work on.

Are there any areas they could improve?

There's nothing they need to improve.

BACKGROUND

Please describe your company and position.

 I am the President of a D2C e-commerce company.

Describe what your company does in a single sentence.

D2C Ecommerce

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tobie Group to accomplish?

• Drive sales
• Drive high ROAS

SOLUTION

How did you find Tobie Group?

Former colleague

Why did you select Tobie Group over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Proven expertise

How many teammates from Tobie Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PPC advertising across Google search, shopping, and pmax campaigns. Some Meta and some Bing management as well.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved ROAS, more sophisticated strategy to align with our business goals

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Organized, complete, thorough.  Very timely.

What was your primary form of communication with Tobie Group?

Virtual Meeting

What did you find most impressive or unique about this company?

Going beyond just the SOW.  Fully understanding our business. Tobie Group dived into our business to truly understand our challenges and our goals and providing recommendations beyond what they could control.

Are there any areas for improvement or something Tobie Group could have done differently?

Nothing that comes to mind.

BACKGROUND

Please describe your company and position.

I am the President of Cactus Sports

Describe what your company does in a single sentence.

We are an Arizona State University clothing and gift retail store

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tobie Group to accomplish?

• Increase online revenue
• Increase the rankings for our SEO listings

SOLUTION

How did you find Tobie Group?

Referral

Why did you select Tobie Group over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Tobie has helped to manage SEO rankings.  They have been vital with assisting in many marketing ideas to help increase online sales at a rapid rate.  In less than 4 months our online orders have increased by 34% and gross sales by 84% 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• SEO rankings
• Increase in orders/gross revenue

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes and they've been instrumental at making our campaigns more effective

What was your primary form of communication with Tobie Group?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Personal service and constant communication but most importantly results!  We've been spinning our wheels for decades and using companies that made us feel like another number on their client list. Tobie Group has been a company we can truly trust to do right by us.

Are there any areas for improvement or something Tobie Group could have done differently?

No we are very satisfied in the results we are getting especially with the current state of ASU's athletic programs (which is the worst we've ever seen in since WWII).