Theta Design, LLC

BACKGROUND

Please describe your company and position.

I am the Managing Partner of Cast & Hue

Describe what your company does in a single sentence.

We are a human-centered design collective helping brands to design differentiated experiences in commoditized markets, especially healthcare.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Theta Design, LLC to accomplish?

• Brand Refresh & Cohesion

SOLUTION

How did you find Theta Design, LLC?

• Referral
• Other

Why did you select Theta Design, LLC over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Theta Design, LLC were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We asked Boris to do a Brand refresh which included rethinking our font and type, rules around how we show up visually, custom icons and unique elements that set us apart in our marketing materials as well as our new website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A brand rehab for a think tank company focused on customer and staff experience within the medical sector

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The deliverables were sent over on time, but Boris kept us up to date throughout the process by checking in with the direction he was heading, it saved us time in the long run and was always fun to collaborate creatively.

What was your primary form of communication with Theta Design, LLC?

Virtual Meeting

What did you find most impressive or unique about this company?

I'm impressed by their ability to think outside the box, coming up with something deeply on brand, but also completely unique.

Are there any areas for improvement or something Theta Design, LLC could have done differently?

Not that I can think of.