TheRoom

BACKGROUND

Please describe your company and position.

I am the Head of Business Development of GoodWill Tech

Describe what your company does in a single sentence.

We specialize in RPA integration, offering innovative solutions for business process automation. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TheRoom to accomplish?

• UI/UX Design of the internal tool
• UI/UX Design of the website
• UI/UX Research of the current product

SOLUTION

How did you find TheRoom?

• Online Search
• Referral
• Dribbble

Why did you select TheRoom over others?

• High ratings
• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from TheRoom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The work process was separated into 2 main parts:

• Preparation
• Initial design stage

During the preparation stage, we prepared set-in-stone information architecture and the schematic visualization of the Website and internal tool structure and main design flows based on:

• The best market solutions
• Market standards
• Our internal requirements, including issues that were discovered during the UX research

After the second (design stage) we prepared:

• The development design files
• Tips
• A UI kit for the dev team

During the whole cooperation deliveries have included:
Preparation stage:

• Workshop
• Requirements analysis and Q&A sessions
• UI/UX audit of the current product 
• Competitors research
• Niche discovery and market research
• Best-practices analysis (benchmarking)
• Project specification
• Information architecture map of the product
• User flows

Design stage:

• Wireframing
• Moodboard
• UI design
• Illustration design and interface animations
• Prototyping
• UI Kit

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The quality of the designs was in line with our expectations
• The dev team has an easy access to the source materials that were easy to use and implemen
• Improved performance of our internal team because of the new predictable UX and proposed features

Describe their project management. Did they deliver items on time? How did they respond to your needs?

At the very beginning, we have more meetings and discussions with the Art director and owner, the PM, and the designer to align our goals, needs, and desirable outcomes. During the first stage, we mostly have documents and schemes to approve proposed ideas and improvements. 

As for the research itself, Art-directir and project manager presented the results to us in the form of a virtual meeting to highlight main areas that required improvements as well as examples from their previous designs or other products on the market that represent proposed solutions on the live products. 

As for the design stage, we've got delivery nearly twice a week that includes prototypes as well as source files of the latest updates (new pages or flows). Sometimes we have additional calls to discuss the latest results and approve some additional ideas or design solutions. During the whole cooperation, TheRoom team showed flexibility both in the work process and fixes, as well as in task prioritisation.

As our development was in parallel with the design progress, we were frequently required to change the tasks according to the dev's requests. Deliveries were shared on time and in the rear cases when they requested to postpone delivery for a day or two they were able to catch up with the schedule on the next stage.

What was your primary form of communication with TheRoom?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• TheRoom ensured flexibility, detailed work, grounded research, pixel-perfect designs, and a collaborative process.
• Their focus on long-term goals.
• Their ideas thet they generate to improve or scale the product.
• Their attention to details in design.

Are there any areas for improvement or something TheRoom could have done differently?

I belive that they are perfect design team and I don't know how they could improve the current workflow and design approach.

BACKGROUND

Please describe your company and position.

I am an executive at Zapex Digital

Describe what your company does in a single sentence.

We do marketing and

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TheRoom to accomplish?

• Create a design for a new Podcast App

SOLUTION

How did you find TheRoom?

• Online Search
• Clutch Site

Why did you select TheRoom over others?

• High ratings
• Good value for cost

How many teammates from TheRoom were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of work: 

1. Conducting in-depth discussions with us to understand our clients vision, goals, and target audience. 

2.Performing market research and competitor analysis to identify industry trends and best practices. 

3. Creating wireframes and sketches to establish the app's structure, layout, and navigation. 

4. Designing the app's user interface (UI) to ensure an aesthetically pleasing and engaging experience. 

5. Developing a visually cohesive design language, including color schemes, typography, and iconography. 

6. Creating high-fidelity mockups and interactive prototypes to showcase the app's look and feel. 

7.Incorporating subtle animations and microinteractions to enhance user engagement and delight. 

8. Iterating and refining the design based on user feedback, ensuring optimal usability and satisfaction. 

Key deliverables: 

• Wireframes and Sketches 
• Visual Design
• Interactive Prototypes 
• Final Design Assets

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The measurable outcomes that demonstrate progress and success include an increase in user engagement metrics such as retention rate, session duration, and user interactions as well as user feedback and satisfaction ratings

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication with their team was very efficient. They were always responsive to my queries, provided regular updates on the project's progress, and were open to incorporating my feedback. Their attention to detail and commitment to delivering a top-notch product was evident in every interaction.

What was your primary form of communication with TheRoom?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me the most was their ability to seamlessly combine aesthetics with functionality. The user interface they designed was not only visually appealing but also intuitive and easy to navigate. They truly understood the importance of creating a seamless user experience.

Are there any areas for improvement or something TheRoom could have done differently?

Nothing that i can think of at this time

BACKGROUND

Please describe your company and your position there.

I am the owner and CEO of several companies that create and market mobile apps in different categories, mainly entertainment and utilities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TheRoom?

We have been working with TheRoom for 2 years now, for our main and most important Apps.

SOLUTION

How did you select this vendor?

Recommended by a friend.

Describe the project in detail and walk through the stages of the project.

Many of our main Apps can be found online. Aesthetic kit, Fonts keyboard, Boost cleaner. TheRoom did all the research regarding which features were nice to add, what UXUI should be, and they totally lifted and redesigned the whole Apps into something higher level.

How many resources from the vendor's team worked with you, and what were their positions?

Worked with different teams for different projects, usually teams of ~3 people.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They're perfect. Many of our main Apps can be found online. Aesthetic kit, Fonts keyboard, Boost cleaner.

How effective was the workflow between your team and theirs?

They understand everything very quickly, don't need to be told what to do, are proactive and get back quickly, with high quality results.

What did you find most impressive or unique about this company?

Their designs are super professional and high quality. They do the research themselves to find what's the best and most optimal UX and UI. They recommend what to do. They were just everything a software company dreams of in terms of design, which was one of the most important things, along with technical abilities (developers).

Are there any areas for improvement or something they could have done differently?

No. They are perfect. They could give us 80% discounts, that would be cool. But they are really perfect.

BACKGROUND

Please describe your company and your position there.

I'm the developer of a B2C app called Lookscope and also the CEO of the company that owns the app.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TheRoom?

We decided to use an outside help with UI/UX design for our app's V2.

SOLUTION

How did you select this vendor?

Before the project started, we had heard good things about The Room from an acquaintance. After a few years, we had a need for UI/UX design and decided to reach out for help.

Describe the project in detail and walk through the stages of the project.

The project started with me giving an overview of UI/UX requirements for our app's V2. The team at The Room and I collaboratively developed the screen flow map and then The Room's designers developed screen designs that fulfilled project requirements.

How many resources from the vendor's team worked with you, and what were their positions?

I talked most often with the CEO of The Room for overall project management. I also had many design discussions with their designers mostly via Figma comments.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project was a success because it fulfilled all important requirements and everything was delivered on time, even though the overall project costs ended up exceeding our original budget a bit.

How effective was the workflow between your team and theirs?

Excellent overall. It felt easy to communicate with the TheRoom team.

What did you find most impressive or unique about this company?

I was most impressed by their dedication to the project's success. This project unfortunately coincided with the breakout of the war in February. Despite all the unimaginable challenges that the situation caused, the team at The Room showed a really heroic dedication to our project's success until the end of the project, and I'm very thankful for that.

Are there any areas for improvement or something they could have done differently?

Nothing much really. The team showed a heroic dedication to my project's success throughout the entire process.

BACKGROUND

Please describe your company and your position there.

I am the marketing manager for Landlord Vision. We work with landlords to provide software that helps them better mange their property businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TheRoom?

Our website has seen many changes over the years, but we wanted a more modern and cohesive design that embodied more UX best practices. We wanted to do this to make it easier for people to find what they were looking for on our website. To give customers more opportunities to join our mailing list and find our resources and to improve sales across the website.

SOLUTION

How did you select this vendor and what were the deciding factors?

A different department in the company had already worked with The Room on a different project and they were happy with the work done and the level of professionalism and the speed at which the project was completed so it made sense to use them again for this project.

Describe the project in detail and walk through the stages of the project.

There was an initial period of discovery where we were asked questions about what the goals for the website were and what we didn't like about the current design. We had already done a lot of research internally about what we'd like to see on the new website and we were able to share this. So the initial discovery was actually quite a quick process.

There were a lot of pages to re-design so each of these was split out into sprints. As each concept was finished we were sent Figma files to review as a team and finalise.

For some of these pages it was pretty straightforward, we'd have just a few notes on a design which was then updated quickly and signed off. For others there was a bit of back and forth to get it just right and to accommodate our specific requests, design ideas or to work around certain technical things that we couldn't change.

At each stage the communication from The Room was excellent, they were really on top of everything and helped to drive the project forward. There were also certain pages that weren't in scope of the project but suggestions for designs and templates were still given for those pages that we've been able to use in-house to ensure the design is consistent across the pages that weren't in scope.

How many resources from the vendor's team worked with you, and what were their positions?

We only really spoke with Kseniya and Nik but there may have been others working on the designs too.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

At this stage the design is still being put together. Our developers have started to build it, but we haven't had any feedback from them on how easy or hard it is to follow the figma files. From a marketing perspective it's been easy to apply the new design to out of scope pages and to use that design to refresh brand assets because the design is clear and adaptable.

How effective was the workflow between your team and theirs?

Absolutely A plus! Couldn't fault the communication at all. The team were very responsive, we got emails keeping us up to date, we were chased up on things we had promised, work was done quickly and it was very easy to stay on top of things.

What did you find most impressive or unique about this company?

I was most impressed by how quickly everything moved. There was just no messing about, new pages came in all the time, fixes were done quickly, they kept on top of things that needed to be delivered. We are usually quite productive in the marketing team and able to handle a lot of stuff with short turnaround, but those guys were just next level.

The team is very knowledgeable and able to provide a perfect design and scheme out of the gate. I was envisaging having to do a lot more discovery and back and forth but the team grasped really early on what it was we wanted from the site.

Are there any areas for improvement or something they could have done differently?

Not a thing. If we did this all over again I wouldn't change anything.

BACKGROUND

Please describe your company and your position there.

I am the CTO of a health and education VR startup that is taking cognitive assessment and training to the next level thanks to VR and AI.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TheRoom?

Our website needed a revamp to reflect what we were doing now. We had changed and matured quite a lot since we started the buisness but the website was not doing us justice.

SOLUTION

How did you select this vendor?

We searched around on the Internet and shortlisted the best companies, what we saw in TheRoom was exactly what we were looking for which led to a few more calls and we knew they were the perfect fit.

Describe the project in detail and walk through the stages of the project.

We had quite a lot of content, an idea of what we wanted the website to be and a structure of pages in place. TheRoom took the lead from there, at first enhancing our branding to become a bit more versatile and then with the new branding they took every page we wanted, gave their own spin to it and made it better than what we had in mind.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with what I believe is 4 or 5 different people:

• sales
• lead design
• PM
• main designer(s) of the team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are extremely pleased with the outcome of the UI/UX. We still need to develop the website but it is exactly what we wanted to make us really stand and show our product at its best.

How effective was the workflow between your team and theirs?

The team was super easy to work with, they offered communication through chat rather than email which made it super easy to discuss things in real-time, they quickly understood what we needed, had a structure in place that worked and we had no problems moving the project along.

What did you find most impressive or unique about this company?

I love how deep they would dig to understand our business and for being confident in putting their own touch on it. I feel there was very little training required to get them to see the business from our eyes. This was really helpful in making the project become a success beyond our expectations.

Are there any areas for improvement or something they could have done differently?

Not really, I enjoyed the process as is.

BACKGROUND

Please describe your company and your position there.

I am the founder of the company based in Canada/US.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TheRoom?

We needed a strong user experience and design in preparation for the launch of our marketplace. This was the final piece of the puzzle and we were looking for someone with expert user logic and design capability but also with an understanding of the Users that we are targeting.

SOLUTION

How did you select this vendor?

We searched online/interviewed and were luck enough to find them.

Describe the project in detail and walk through the stages of the project.

Their team conducted the appropriate research. They assessed all the information provided by my developers. Once we agreed on the wireframes, they continued to work on this vast marketplace and website.

How many resources from the vendor's team worked with you, and what were their positions?

My developers and I as the founder worked closed with them.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were very pleased with their work. Given the vast experience, we have in the media industry, it was refreshing to have their team use their great logic to break the user experience down further. They tried to think of many key possible outcomes and designed the experience to adhere to that.

How effective was the workflow between your team and theirs?

The workflow was fantastic. It was seamless. As in any new relationship, we learn from each other's workflow and then continue in the most efficient way possible. It was a pleasure receiving their sprint-related emails. We knew exactly what had to be done.

What did you find most impressive or unique about this company?

We loved their logic of the user experience. They understood what we envision and gave it some legs. Their explainer videos to guide us through what happened at the last sprint were very helpful.

Are there any areas for improvement or something they could have done differently?

There is always room for improvement with them and with every single company out there including ours. However, their areas needing improvement were not apparent and were not in any areas that affected our workflow at all.

BACKGROUND

Please describe your company and your position there.

Digital Marketing Manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TheRoom?

We required a complete website redesign with a sole focus on improving user experience, page speed, usability and future expansion.

SOLUTION

How did you select this vendor?

They were very quick to respond and were highly rated and recommended. They took the time to listen and take on board any concerns we may have had.

Describe the project in detail and walk through the stages of the project.

Approaching this project we had our own methodology of layout the website, they took the time to understand that we wanted things done in a particular way. So they took the time to listen and understand what we were trying to achieve. After this, they went away and came back quickly with an approach that met our exact needs once the concept was agreed upon and our team were happy with the approach they went ahead and produced a whole design language that gave us results that we were extremely happy with and continues to be very satisfied with.

At each milestone, they asked for feedback and before proceeding making sure we were happy with everything being produced, this worked very well in my opinion as it guaranteed that we were in sync in terms of what was required.

How many resources from the vendor's team worked with you, and what were their positions?

Everyone was hands-on, any input required from specialists from in a particular area was involved, there was a real team positive dynamic and it was very enjoyable as you felt like you were in a room with experts and everyone's opinion mattered.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

we have yet to completely implement the new design but are already seeing positive outcomes in terms of speed, usability and user experience from just the implementation of the new homepage site conversions have gone up by 20%, we are really excited to fully implement this design.

How effective was the workflow between your team and theirs?

I can't fault it whatsoever, everything was clear everything was organised, feedback was taken on board very easily any questions we had were answered promptly and if something was unclear from our side they asked questions without hesitation and felt as though they truly wanted to produce something we would love and they did.

What did you find most impressive or unique about this company?

it's very rare to find people that want to understand what you are trying to achieve and they understand that doing this, in the beginning, makes for a smoother process, once everything was clear upfront the project went very smoothly. I really enjoyed working with them, it felt as though they have been working with us for many years, they stuck to the process and took the time to listen.

We felt like a priority. They answered us promptly, took care of everything as we had wished, the involvement of the whole team in a nice and respectable manner was also very impressive.

Are there any areas for improvement or something they could have done differently?

absolutely none.

BACKGROUND

Please describe your company and your position there.

I'm the co-founder and product owner

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TheRoom?

We've engaged The Room on multiple projects, ranging from specific designs to target specific issues all the way to major redesigns of our app

SOLUTION

How did you select this vendor?

After searching far and wide on Upwork and similar sites we selected 3 which were further interviewed, with The Room clearly coming on top.

Describe the project in detail and walk through the stages of the project.

In our work with The Room to-date they have performned the following kinds of activities: - UX research including best practices and comparable apps - UX design and prototyping - UX testing - UI design - Working closely with our team using our preferred tools (such as Figma, Slack)

How many resources from the vendor's team worked with you, and what were their positions?

We work directly with the CEO and Chief design officer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've got a number of projects in a number of stages currently, from concept to live. In terms of tangible outcomes, picking just two: - On one project where The Room was given the high level objective of increasing conversion rates of a specific metrics, their new designs achieved a 300% increase - On another project which underwent UX testing, the results of the testing across dozens of participants were overwhelmingly possitive

How effective was the workflow between your team and theirs?

Very. They use our preferred tools, toolkits and processes seamlesly. We communicate and plan effectively and they always stick to plan.

What did you find most impressive or unique about this company?

Their UI/UX design skills have been excellent. While UI skills are quite common, true focus on UX is not.

Are there any areas for improvement or something they could have done differently?

I suspect there could be a lot of additional value if they looked beyond the specific projects we're working on into broader ways our product or process can be improved

BACKGROUND

Please describe your company and your position there.

We are an Australian start-up, launching a marketplace and a B2B SaaS product for beauty and wellness industry worldwide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TheRoom?

We contacted TheRoom team after we had a failed attempt with our previous UI designer team. Such a fantastic team they were, expert at what they do in UX/UI design space. Their creative thinking, their ability to go above and beyond to understand our detailed requirements and their user experience focus have surely made the difference to our product to be launch-ready. We will continue to work with TheRoom, not only for this product but our future products too.

What were your goals for this project?

Launch-ready, User-Experience focused design prototype

SOLUTION

How did you select TheRoom?

After a failed attempt to our initial UI design phase, we wanted to look for a team to be our long term partners to get our design thinking right and build a prototype that will set the benchmark for our developers to build a launch-ready product. We have invited over 10 companies to submit their proposals. TheRoom's proposal and their experience was clearly a stand-out.

Describe the project in detail.

The project was to review our UX design and improve, once that was done, the project was to create the UI and build an interactive prototype.

What was the team composition?

TheRoom team was very structured. All customer communications were handled by the dedicated Project Manager. For all sessions, we had the project manager and the chief designer attending so they can translate the customer requirements to the rest of the team appropriately.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within 3 months from starting, we had our interactive prototype for the MVP (for both the Marketplace and the SaaS Solution) completed. We could start our development shortly after to minimize the time to market by 40%.

How effective was the workflow between your team and theirs?

Excellent. TheRoom team was very proactive and provided leadership in UX/UI design aspect. It was very easy for us to work with TheRoom team.

What did you find most impressive about this company?

Their design thinking, leadership and critical thinking as how an end user will use the system.

Are there any areas for improvement?

None