Terra

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of an industrial intelligence platform company.

Describe what your company does in a single sentence.

We offer an industrial intelligence platform that makes the entierty of an organization's knowledge base available to operators on the factory floor and technicians in the field. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Terra to accomplish?

• Drive efficient lead generation through performance marketing

SOLUTION

How did you find Terra?

I've worked with them in the past

Why did you select Terra over others?

Past collaborations

How many teammates from Terra were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Paid media strategy & planning
• Ad creative: messaging, copywriting, design
• Campaign management: audience building and refinement, ongoing budget/bid optimiziation 
• Ongoing reporting 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Upleveled strategy
• Increased throughput
• More creative explorations and tests

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fast, iterative, collaborative

What was your primary form of communication with Terra?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Flexibility - they can adapt and adjust quickly
• Extensibility - they can cover a lot of different types of projects that require different types of expertise
• Adaptability - they can integrate and embed with a team easily

Are there any areas for improvement or something Terra could have done differently?

n/a