Terra

BACKGROUND

Please describe your company and position.

I am the Knowledge Management & Learning of Global Fund for Coral Reefs

Describe what your company does in a single sentence.

Terra is a digital marketing company that does strategy, design, AI marketing, inbound marketing, websites, and campaigns.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Terra to accomplish?

• Website development
• Web design
• Headless development
• Branding

SOLUTION

How did you find Terra?

Other

Why did you select Terra over others?

• Good value for cost
• Other

How many teammates from Terra were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Terra’s scope of work for GFCR included website development, web design, headless development, branding, and support to the digital architecture of REEF+, a community/knoweldge management platform. The agency developed a cohesive visual identity and digital experience aligned with GFCR’s mission, using reef-inspired imagery and clear messaging. Key deliverables included:

• design and development of GFCR’s website and REEF+ platform components
• a scalable and flexible content architecture
• custom administrative controls
• integrated analytics, expert profiles, interactive maps, and modular features to support solution discovery
• impact tracking

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Terra has done a fantastic job working on our project, and it is a pleasure to work with them.

The project resulted in the successful development of an expanded digital presence and centralized REEF+ platform for the Global Fund for Coral Reefs. Measurable outcomes included:

• On-time delivery of website (despite a really rushed one-month time frame)
• On-time delivery of a scalable, role-based platform connecting dozens of organizations across continents
• Continued management and upgrading of this platform

Together, these outputs are crucial for GFCR’s ability to share knowledge and track progress across its global conservation and blended finance portfolio.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Terra’s project management has been consistently strong and reliable. The team develops clear plans for each phase of work, communicates regularly through email and scheduled calls, and consistently delivers items on time. They have been highly responsive to GFCR’s needs, including adapting quickly to feedback, addressing requests promptly, and providing practical solutions when new priorities or adjustments arise. Overall, Terra has been a dependable and proactive partner, with a collaborative approach that has helped ensure smooth coordination and timely delivery!

What was your primary form of communication with Terra?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about Terra was the strength of their design skills and their ability to translate our needs into a visually compelling and user-friendly digital experience.

Their design approach felt highly unique because it combined strong creative direction with a deep understanding of GFCR’s mission. 

I am also especially impressed by Terra’s quick problem-solving and technical adaptability. As GFCR’s needs evolve, Terra is consistently able to propose practical solutions and quickly adapt platform features.

Are there any areas for improvement or something Terra could have done differently?

No, Terra is a professional and competent organisation.

I would certainly want to work with Terra again to design another project.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of an industrial intelligence platform company.

Describe what your company does in a single sentence.

We offer an industrial intelligence platform that makes the entierty of an organization's knowledge base available to operators on the factory floor and technicians in the field. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Terra to accomplish?

• Drive efficient lead generation through performance marketing

SOLUTION

How did you find Terra?

I've worked with them in the past

Why did you select Terra over others?

Past collaborations

How many teammates from Terra were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Paid media strategy & planning
• Ad creative: messaging, copywriting, design
• Campaign management: audience building and refinement, ongoing budget/bid optimiziation 
• Ongoing reporting 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Upleveled strategy
• Increased throughput
• More creative explorations and tests

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fast, iterative, collaborative

What was your primary form of communication with Terra?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Flexibility - they can adapt and adjust quickly
• Extensibility - they can cover a lot of different types of projects that require different types of expertise
• Adaptability - they can integrate and embed with a team easily

Are there any areas for improvement or something Terra could have done differently?

n/a