What evidence can you share that demonstrates the impact of the engagement?
The quality is excellent. They bring in consistently good-quality leads, and they’re extremely clever. They have a very wide technology skillset. Even though their core is lead generation, they have a broad awareness of multiple technologies, and that’s a real strength for any company. We can do all the lead gen in the world, but, if it’s not coming into the CRM system, then there’s no point.
They have to do this globally, which is a lot different from doing it locally. We’ve got lots of campaigns in different regions. We’re segmented by US, Canada, Australia, New Zealand, and Europe. We do a lot of partner marketing, and we market for hospitals as well.
We get leads that we give to hospitals, which is a different beast. I can tell Teamedia that we’ve just signed up with the largest hospital group in Europe, with 47 hospitals, and we need a campaign for fertility. There’s a lot in that, but they can do it. They’ve done some brand-new, geographic-based campaigns for specific treatment categories.
How did Teamedia perform from a project management standpoint?
I do all sales and marketing, and I have meetings every week with my team. I get a report every Tuesday morning, for all the meetings happening that afternoon, with my team from all over the world. Teamedia is excellent at project management. We have to chase people sometimes, but those reports are on time every time. We have a web-based business, so it’s highly dependent on leads, and I trust them to get done what needs to be done.
What did you find most impressive about them?
They’re incredibly responsive, technology-savvy and with a broad skillset, and extremely professional. In this world, where lead generators are a dime a dozen, having a professional, responsive, technologically-aware, punctual team is important.
Are there any areas they could improve?
I wish we’d get 1,000 more leads, but it’s just not possible. Teamedia meets and exceeds targets.
Do you have any advice for future clients of theirs?
It’s important to talk about your business with them. Even before we signed up with Teamedia, I spent about an hour with Yuri and just talked about the business. He actually asked for that, which was great. He really wanted to understand the business.
My advice to anyone looking to engage with them is to give as much information about how their business works and what they’re looking for to help them do their work.