Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
The series of web videos was very successful in terms of click-through rates and referrals to our website. Tailfin’s videos ran between 14 and 16 months and they consistently performed above the industry standard for click-through rate and display advertising. The projects have been well received internally, and we’ve been happy with their work. When the infographics were posted on the website, I received calls from internal employees who want to get copies of the infographics so they could display them in their business areas or use them with clients.
How did Tailfin perform from a project management standpoint?
They are very approachable. Tailfin is a small but mighty group, and I find them incredibly easy to work with. They’ve been able to meet deadlines and budget. To do so, they use a variety of file sharing tools like Dropbox, etc.
What did you find most impressive about Tailfin?
Tailfin is a very strong and fresh creative marketing agency. I like their ability to have a unique characteristic or quirkiness to their work, but when humor isn’t appropriate, their work is completely professional too. They do a very good job of understanding our business, and they are prepared and knowledgeable when they meet with us. I’ve put Greg, the Director and Co-owner of Tailfin, on projects where he’s interviewed our CEO because I feel that confident in him. There are not a lot of vendors I work with that I would put face to face with our CEO. Also, their art director is incredibly talented and has been at Tailfin long term. I like the longevity of their staff.
Are there any areas Tailfin could improve?
Their slogan says they’re “Your neighborhood marketing agency” and I feel that’s what they are. They’re very flexible instead of being rigid, and that’s a benefit in my opinion. If someone is looking for a more formal, “by-the-book” company, they might not be the perfect fit.