Systems & Leads

BACKGROUND

Please describe your company and your position there.

I am the owner of iModel Beauty Bar

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdToro, and what were your goals?

We hired them to manage & create our digital marketing campaigns such as our ads, email blast, social media & website revamp

SOLUTION

How did you select this vendor and what were the deciding factors?

We were neighbors & they had the credentials to complete the tasks we needed done

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They managed our social media post & campaigns. They also revamped our entire website & created our SEOs & ads for social sites & google.

How many resources from the vendor's team worked with you, and what were their positions?

2.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They are very prompt with communicating & have a 24-48 hour turn around on all request & projects. They also increase our website booking traffic for services by 60% in 3 months.

How effective was the workflow between your team and theirs?

We communicated on a daily basis and we made lots of progress daily

What did you find most impressive or unique about this company?

They were a one-stop-shop for all of our digital marketing needs. They also are very good with communicating with real time expectations

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

We provide eCommerce stores and marketers with professional product photos and videos that are designed to be used for their website (looking at you Shopify and WooCommerce) and their Social Media. I am the CEO and President.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdToro?

We're a well funded startup that wanted to launch correctly. We needed our whole digital strategy developed, from website launch, to SEO, to advertising, to social media management, to email marketing.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found AdToro on Clutch

Describe the project in detail and walk through the stages of the project.

Dating back to June, AdToro built us a fully functional Wordpress website. From there, they began developing our social media strategy, prospecting our cold email sequencing, developing our ad campaigns, and building out our SEO that when we launched this month (December) we could hit the ground running.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with at least 5 employees, ranging from their web developer, to the CEO, the Director of Digital, their graphic designer, and a few others. All handled in a Slack channel and through virtual calls.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are so happy with all the results. Our website, sunberd.com, looks amazing, all of the content they've put together for us to post on social is amazing, they built out our social media automation platform on Hootsuite, our ad campaigns have ran for a week and have already brought in leads at a healthy cost/lead...we're stoked.

How effective was the workflow between your team and theirs?

The workflow was great. We did a weekly call, could always communicate directly in Slack, and they were always available.

What did you find most impressive or unique about this company?

They were able to accomplish all of our needs, were upfront and clear with deliverables, made all the edits we wanted, and ultimately gave us a great launch day.

Are there any areas for improvement or something they could have done differently?

We are very happy.

BACKGROUND

Please describe your company and your position there.

I am the Logistics Analyst and Vendor Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdToro?

We hired AdToro for our PPC, SEO, and Paid Social management

SOLUTION

How did you select this vendor?

One of their SDRs pinged me right as we were evaluating new agencies and we liked what they had to offer

Describe the scope of their work in detail.

They handle all of our Google/Bing/Yahoo Ads, our technical and content SEO, and LinkedIn Ads.

What was the team composition?

We work with their team through a slack channel and email. We speak every week to a paid media manager and their seo director

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen B2B leads increase by 200% since working with them. Additionally, we have seen our keyword rankings for (branded and non-branded) go up significantly

How effective was the workflow between your team and theirs?

We love the dedicated slack channel. It makes communication easy as things come up and prevents me from having to dig through my email. They also send great analysis on all of our weekly and monthly reports

What did you find most impressive about this company?

It's impressive how much they reduced our cost/lead and how responsive they are.

Is there any area for improvement or anything that could have been done differently?

None.

BACKGROUND

Please describe your company and your position there.

COO, Operations Manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdToro?

AdToro currently manages our Google Ads account and has managed our Facebook/Instagram ads account in the past.

What were your goals for this project?

Improve targeting and return on ad spend, especially for Google Ads.

SOLUTION

How did you select AdToro?

AdToro provided a lot of insight for Google Ads and helped improve our ROAS pretty significantly.

Describe the scope of their work in detail.

AdToro has created new prospecting and retargeting ads as well as maintained/updated previous ads we already had set up.

What was the team composition?

The team apparently consists of 2 individuals.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Overall positive outcome, particularly for Google Ads.

How effective was the workflow between your team and theirs?

AdToro has been very responsive to any requests we've submitted to them.

What did you find most impressive about this company?

Pricing was very competitive and the implementation of our requests have typically been very quick.

Are there any areas for improvement?

I would like to see more creative input when tackling issues.