Swell Digital

Swell Digital is a performance marketing agency specializing in PPC for the iGaming industry.

We help online casinos, sportsbooks, betting brands and iGaming affiliates acquire more depositing players through paid search and performance marketing.

Unlike generalist PPC agencies, we understand the challenges of gambling acquisition: advertising restrictions, market-specific compliance, aggressive brand competition, tracking limitations and optimizing campaigns beyond registrations toward FTDs, CPA, deposits, NGR and so on.

Our core services include:

• Google Ads management for iGaming
• Microsoft Ads / Bing Ads
• Apple Search Ads
• Brand and competitor search campaigns
• Acquisition and FTD optimization
• PPC account audits and restructuring
• Tracking and performance analysis
• Multi-market campaign management

We work with operators and affiliates across regulated and competitive gambling markets, focusing on measurable acquisition performance rather than vanity metrics.

Whether you're looking to scale an existing PPC account, reduce CPA, improve value, enter a new market or understand why your current campaigns have stopped growing, we can help identify the biggest opportunities.

We have experience in these markets: US, UK, Canada (Ontario & Alberta), Sweden, Denmark, Ireland, Greece, Mexico and more.