Sweet Fish Media

BACKGROUND

Please describe your company and position.

I am the CEO & Co-founder of Optise

Describe what your company does in a single sentence.

Optise is the first self-improving website platform for B2B companies. We build, manage, and continuously improve your website so it becomes your number one salesperson.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sweet Fish Media to accomplish?

• Producing a high quality podcast
• Brand awareness
• Lead gen

SOLUTION

How did you find Sweet Fish Media?

Other

Why did you select Sweet Fish Media over others?

• High ratings
• Good value for cost
• Other

How many teammates from Sweet Fish Media were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Podcast production from beginning to end. We record it. They edit it, give us the clips, post on youtube and podcast channels. Pretty much everything needed except the actual recording part.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a bunch of views and listens to our podcast and clips

We saw great brand awarness as a result. Visits to the website and overall stronger brand recognition from people we spoke to.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistently met all our deadlines and quality requirements. Super team to work with.

What was your primary form of communication with Sweet Fish Media?

Virtual Meeting

What did you find most impressive or unique about this company?

Their consultation work and the production quality of their podcasts and videos are exceptional. They have a clear command of how to craft engaging content and execute it to a high standard.

Are there any areas for improvement or something Sweet Fish Media could have done differently?

Not really. They are a fantastic team of fun and professional people who know what they are doing. They are incredibly good to work with.

BACKGROUND

Introduce your business and what you do there.

I’m the director of brand at an integrated marketing communications agency. We support B2B and B2C brands in the agribusiness, CPG, advanced manufacturing and industry, home and outdoor living, and professional financial services markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sweet Fish Media to accomplish for your integrated marketing communications group?

We hired Sweet Fish Media to help us launch a podcast that would serve as an executive thought leadership platform for our CEO and CGO. The goal was to share their expertise gathered from full careers in the communications agency world and connect and network with other similarly focused senior roles in the spaces we work within.

SOLUTION

What was the scope of their involvement?

Sweet Fish Media has been responsible for the show's development, branding, editing, and production for each episode. They also help with the paid promotion of the show in our transition to YouTube and video-first. Each episode's package from Sweet Fish Media includes a full-length edited video and audio, microvideo content, a YouTube thumbnail, an episode description and brief, uploads to all audio streaming platforms and YouTube, and biweekly production meetings.

What is the team composition?

We’ve worked with 2–5 teammates from Sweet Fish Media.

How did you come to work with Sweet Fish Media?

Someone referred Sweet Fish Media to me. We chose them because their pricing fit our budget, they were a great culture fit, and they were referred to me.

What is the status of this engagement?

We started working together in March 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Sweet Fish Media has helped us achieve 12,655 YouTube views, 385 audio downloads across podcast platforms, 426.4 watch hours, 12,211 social impressions across LinkedIn and Instagram, and 144 LinkedIn clicks. Our primary audience geographies are the US and Canada.In terms of platform growth and consistency, we’ve published 42 episodes across four seasons and are on pace to surpass 50 total episodes this year.Moreover, our CEO is regularly complimented on her professionalism, and her ability to secure guests is becoming more frictionless due to the proof of concept we’re able to share.

How did Sweet Fish Media perform from a project management standpoint?

Sweet Fish Media’s project management is very efficient and effective, with a dependable schedule. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

I truly appreciate that Sweet Fish Media feels like an extension of my internal team. We communicate beyond just the transactions.

Are there any areas they could improve?

No.