Contact Surf Studios
Get a custom proposalDesign, build, ship.
Surf Studios is a Dallas design and web studio for established brands. The studio is founder-led: our founder leads the design and does the building on every major project, bringing in vetted specialists when a project needs them, so strategy, product design, UX and UI, brand, design systems and front-end build all ship from one place.
Clients include the automotive brands of Fortune 500 manufacturer ITW: Permatex, Fast Orange, Spray Nine, Versachem and Evercoat. The work spans brand and product sites, training platforms and a custom sales tool used in the field, designed and built end to end. Across those brands the sites reach more than 1.4 million people a year.
In practice: a title and meta rewrite across 324 product pages in one controlled run with a rollback plan, a training platform rebuild that carried 24 courses, 118 lessons and 16 quizzes over without breaking a certification in progress, and a new brand site built on a sibling brand's system about 30% faster.
We are a strong fit for companies with more brands than web staff, where the website is tied to revenue. We are not the right call for a cheap brochure site, and we say so on the first call.
We serve Rockwall, Heath, Fate, Royse City, Rowlett, Wylie, Dallas and the wider DFW, with remote work for national teams.
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Min project size
$25,000+
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Hourly rate
$200 - $300 / hr
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Employees
2 - 9
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Locations
Dallas, TX
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Year founded
Founded 2020
1 Locations
- Dallas , TX
Service Lines
- Web Design
- 30%
- Web Development
- 25%
- UX/UI Design
- 20%
- AI Development
- 10%
- Branding
- 10%
No Focus Areas have been added yet…
Industries
- Manufacturing
- 40%
- Consumer products & services
- 25%
- eCommerce
- 15%
- Business services
- 10%
- Education
- 10%
Clients
- Midmarket ($10M - $1B)
- 60%
- Enterprise (>$1B)
- 25%
- Small Business (<$10M)
- 15%
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Our Story
Surf Studios started in 2020 with one belief: the person who pitches you should be the person who builds it. No handoffs, no account manager relay. Founder Devin Pickering spent fifteen years leading design for Fortune 500 brands and North America's largest apparel platform, then built Surf to give established brands that same senior work without the agency overhead. Today one team designs, builds and ships sites serving over a million people a year.
Meet the Team
Devin PickeringFounder & Design Director
Fifteen years leading design for Fortune 500 brands and North America's largest apparel platform. Devin does the core design and build himself, from the first call to launch, backed by a vetted bench of specialists brought in by need.
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