Sulka Labs

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Blackline Car Care

Describe what your company does in a single sentence.

We create high-performance car care products and tools that deliver professional-level results without professional-level complexity, all wrapped in an experience that makes customers confident when detailing their vehicle.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SulkaSearch to accomplish?

• Increase new customer acquisition using paid channels
• Improve on-site conversion rate by updating website architecture & product pages
• Increase non-brand return-on-ad-spend (ROAS)
• Grow company sales through Google Ads, Meta Ads and Amazon Ads
• Increase on-site average order value (AOV)
• Brand protection from competitive bidding

SOLUTION

How did you find SulkaSearch?

• Referral
• Clutch Site
• Other

Why did you select SulkaSearch over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from SulkaSearch were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ben from Sulka Search managed our entire Google Ads ecosystem, overseeing strategy and execution across brand search, non-brand search, Shopping, and YouTube Shorts. He owned paid media planning end-to-end—structuring campaigns, optimizing performance, and scaling spend efficiently while aligning Google’s channels into a cohesive acquisition strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Helped increase AOV via Google Ads from $41 in February 2024 to over $60 in late 2025

$360,000+ in Amazon Ads revenue in 3 months via PPC for the Blackline Drying Towel and Foam Cannon

43% ACOS decrease in 2 months for the Blackline Drying Towel (36% in Jan 2025 vs. 20% in Mar 2025)

41% ACOS decrease in 2 months for the Blackline Foam Cannon (52% in Jan 2025 vs. 30% in March 2025)

10,000 + new customers acquired

$770,000 + in platform-attributed Google Ads revenue in less than 2 years

$400,000+ in platform-attributed Meta Ads revenue in less than 1 year (April 2024 - March 2025)

3.85 overall ROAS on Google Ads across the entirety of the project

76% non-brand ROAS increase on Amazon Ads in the first 3 months of 2025 for the best selling Blackline Drying Towel

71% non-brand ROAS increase on Amazon Ads in the first 3 months of 2025 for the Blackline Foam Cannon

Campaign structure, execution, and optimization were thoughtful, data-driven, and aligned with our goals. Nothing felt rushed or generic—everything was intentional and well executed.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ben and the Sulka Search team were extremely organized and easy to work with. Project management was clear and proactive, with well-defined plans, regular updates, and strong communication around priorities and performance. Deliverables were consistently on time, and when adjustments were needed, Ben was quick to respond and adapt strategy based on our feedback and results. He didn’t just execute tasks- he actively managed the account, anticipated needs, and made sure nothing slipped through the cracks. Overall, it felt like having a true partner who owned outcomes, not just an agency checking boxes.

 When priorities shifted or new opportunities came up, adjustments were handled quickly without slowing momentum. Their strategic input, hands-on management, and level of detail in reporting and optimization justified the investment and contributed directly to improved performance and clarity across our paid media efforts. SulkaSearch operated like an extension of our internal team—organized, responsive, and accountable. Communication was clear, expectations were managed well, and the experience was consistently professional from start to finish.

What was your primary form of communication with SulkaSearch?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was how structured and disciplined their approach was. Everything—from campaign architecture to testing priorities to reporting—was clearly thought out and intentional. Their reporting wasn’t just data dumps; it was detailed, easy to understand, and paired with real feedback on what was working, what wasn’t, and what they planned to do next. That level of clarity made it easy to trust decisions, stay aligned, and move quickly without needing constant clarification.

Are there any areas for improvement or something SulkaSearch could have done differently?

eas for improvement were more about alignment than execution. There were moments where tighter alignment between their team and ours on higher-level strategy could have helped us move even faster, and that responsibility was shared—partially on my side as well. To their credit, SulkaSearch was always open to feedback, receptive to discussion, and willing to adjust when direction became clearer. Overall, it felt like a normal part of a growing partnership rather than a true shortcoming.

BACKGROUND

Please describe your company and position.

I am the Owner of Emily Roggenburk

Describe what your company does in a single sentence.

EMILY ROGGENBURK is a lifestyle brand rooted in the midwest, that celebrates who you are, where you’re from, and what you aspire to be, through a variety of unique apparel collections & more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SulkaSearch to accomplish?

• Achieving a 5+ ROAS
• Driving awareness of the Emily Roggenburk brand
• Supporting on-site sales period

SOLUTION

How did you find SulkaSearch?

Ben reached out to us to work togethe

Why did you select SulkaSearch over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from SulkaSearch were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ben helped us with Facebook/Instagram (Meta) ads. He put together detailed plans, had bi-weekly phone call touchbases with us, streamlined our ads in Meta, did testing with different ads, and reported on how the ads were performing weekly if not more often.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 6.15 overall ROAS achieved from Mar 1 - Nov 7, 2025
• 665,000 total impressions from Facebook & Instagram Ads
• 5.5% overall conversion rate
• 26,929 total Facebook & Instagram page engagements

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, Ben and his team are very hard workers and always tried to meet our needs. They were prompt with responses for the most part, with a few exceptions during weekends/after work hours, which is to be understood.

What was your primary form of communication with SulkaSearch?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We decided to work with Ben because he reached out and took the initiative to tell us about how our business could be performing better with ads. We loved his hands-on, boots on the ground approach. It was very personal to start and felt like we actually had a human being to meet our business' needs vs getting lost by working with a big ad agency. 
The shift to not being able to work with Ben directly, along with some misses from his team in regards to ad details, are some of the reasons we decided to stop using Sulka Search (at least for now).

Are there any areas for improvement or something SulkaSearch could have done differently?

Just wrote this in the last prompt -- too early, sorry about that! We really appreciated Ben's hands-on approach and wish that could have continued a bit more instead of having other team members in charge of our business' ads.