Studio Potts

Your branding fairy godmother

I’m Luke Jordan Potts. Business, brand & design-obsessed human. Lover of all things creative. Unapologetically Queer, Non-binary, and Neurospicy. Idealist & Social Activist. Chronic over-sharer. Passionate about inclusion and social justice, with a sprinkle of sass & a scandalous overuse of emojis; our conversations will be full of them. You're welcome.

Hold onto your pencils because this love affair with creativity started way back when I first gripped one in my tiny hand. Yes, even as a kid, I was unknowingly obsessed with brand design. Knocking out logo designs, colour palettes, sports kits, and posters for imaginary football teams like my gay little life depended on it. 

This passion was a runaway train, and there was no stopping it.  At 15, I landed my first paid brand project for a local business, giving me a delicious taste of the possibility of being a full-grown creative bean one day.  At 16, I interned at an architectural firm (Squire & Partners, London, no big deal). By then, I knew I had to take this design thing to the next level, so higher education it was!

Five years, a perfect top grade record, and a "Student of the Year" award later, I emerged from design school as a design champion. An international student competition win? Check. Pitching a rebrand to a board of directors and (you guessed it) winning the brief? Nailed it. 

Multiple design and brand agencies became my new playground, where I honed my skills and collaborated with a range of clients across the UK and EU.  Through my self-employment journey, I’ve also had the privilege of working with some gorgeously ambitious humans. Between 2020 and 2023, the universe dropped a £10 million government programme in my lap.

This programme was designed to support UK small businesses through the pandemic, and guess who became a training provider?  Yaas, yours truly!  Brand design, brand strategy, website design – I served the knowledge like nobody's business.

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