Studio Hue

BACKGROUND

Introduce your business and what you do there.

I was the project manager for a marketing agency in Switzerland.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Studio Hue?

We produced an advertisement video together.

SOLUTION

What was the scope of their involvement?

We initially wanted to film our advertisement, but we weren't able to meet in person because of the lockdown — so we went for a fully animated version of the video instead. I provided the project brief, which was about 2–3 pages of the whole setting of the project. Requirements included the advertisement's attention, target audience, and style direction.

We went through the process together from conceptualization to storyboarding, and they did the production themselves. Allin all, it was a very successful collaboration. The deliverable they produced was a video with multiple formats and it was tailored for different sorts of social media channels, with the main focus being on TikTok.

What is the team composition?

There was one project manager from their side and two animation artists.

How did you come to work with Studio Hue?

They were recommended to me by friends.

How much have you invested with them?

We spent around $6,000 USD.

What is the status of this engagement?

The project ran from February–April 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We didn't really define any KPIs but everyone was very satisfied with the output. They did a great job on their side, especially with the quality, and the creative work behind the video.

How did Studio Hue perform from a project management standpoint?

I think their performance was pretty good. I coordinated directly with the artists for some parts of the production, which was sometimes disorganized and difficult. It wasn’t as organized as the project manager’s approach but they were still reliable and efficient.

What did you find most impressive about them?

We were impressed with their unique style of creativity.

Are there any areas they could improve?

No. I was fully satisfied with them, so nothing comes to my mind.

Any advice for potential customers?

I suggest maintaining have good communication. I also think a good project brief is very useful for both parties.

BACKGROUND

Please describe your company and your position there.

We are a financial services intermediary, focused on fundraising for alternative investment strategies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Studio Hue, and what were your goals?

We hired studio hue to shoot an introdoctory film for our partner Deerpath VI to kick off their newest investment vehicle.

SOLUTION

How did you select this vendor and what were the deciding factors?

We choose Studio Hue due to their professionalism and local presence in Switzerland.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

The Studio Hue team supported with scripting, came to our offices for the shoot, edited the content with their colleagues in Copenhagen, and deliver within the agreed timeframe. All-in it was a engaging, fun and professional experience.

Who did you work with and what was the feedback process like?

We worked with Killian and his camera team who helped us get everything setup.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Once we received the final version of the video we spread it in our network and feedback was overwhelmingly positive.

Describe their project management style, including communication tools and timeliness.

The project Management style was hands-on and interactive. A couple of reviews back and forth, we arrived a superb final script and a great video.

What did you find most impressive or unique about this company?

They had an engaging workflow; professional, fun, proactive, and supportive.

Are there any areas for improvement or something they could have done differently?

building out coaching to include some posture, dress code, and presenting style tips. But this would be minor and assumably different with every case.

BACKGROUND

Please describe your company and your position there.

I'm the Associate Marketing Manager for a blockchain data platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Studio Hue, and what were your goals?

We hired StudioHue to produce a short modular ad for the company, that could then be reworked depending on where it was being used.

SOLUTION

How did you select this vendor and what were the deciding factors?

We knew of the StudioHue team via a personal connection.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with a meeting to discuss our specific needs, StudioHue then followed up with a recap of our conversation and an outline of their main ideas. We provided feedback on this and worked back and forth with them until the video was completed, in a surprisingly short and efficient process.

Who did you work with and what was the feedback process like?

We worked with both Killian and Danny who were very helpful during the whole process, providing us with many opportunities for feedback and treating the smallest details with great attention.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After the initial video was created for our EMEA team, our US marketing team commissioned another version for their own use, as they thought the quality of the video was great and it was in line with our brand. We have since used the first video (and several other iterations) for various external purposes.

Describe their project management style, including communication tools and timeliness.

The StudioHue team was great at communicating, met deadlines ahead of schedule, and fostered an environment of continuous feedback that we really appreciated.

What did you find most impressive or unique about this company?

Their professionalism and timeliness were impressive.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind - it was a great process.