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Get a custom proposalUX-Design & Website Startegy for complex offers
studio craft design - UX design and website strategy for B2B companies with complex offerings
When your website doesn't make the offer clear, your sales team has to explain it in every first call. I work with B2B companies whose services need explaining and whose buying decisions take months: industry, engineering, construction, architecture, consulting-led services.
Typical situations clients come to me with
- The site gets traffic but few qualified enquiries
- Website decisions are made on taste instead of user data
- Content is barely read - visitors scroll briefly and leave
- A relaunch is coming and should start with concept, not with design Forms and enquiry flows lose users at every step
- The offering is complex and the website doesn't make it understandable
- Accessibility should be built in, not retrofitted
- The new site should be tested with real users before it goes live
Services
- Website Audit — from €1,900. UX, conversion and accessibility analysis with a ranked action plan. Results in 2 weeks.
- Website Strategy Session — €499. 90 minutes: what is holding the site back, and what to fix first.
- Website Conversion Sprint — from €5,900. UX redesign for B2B: concept, information architecture, page layouts and the path to enquiry, coordinated with your developers.
How I work
- Data before taste — analysis precedes layout; decisions are argued, not asserted.
- Concept before design — structure settled first. The part pure design and development shops skip.
- Psychology-led — trust is the real conversion factor for complex offers.
- Accessibility and machine-readable structure built in from day one.
- User testing before launch, where the stakes justify it.
- Post-launch measurement, with follow-up optimisation on request.
About
Beate Öttl, UX designer and website strategist. 14 years of in-house and agency experience, including work for Shell, Internorm and Judith Williams. MA in Content Strategy. UX lecturer at WIFI Tirol. Sole practitioner: you work directly with the person who thinks and design
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Min project size
$5,000+
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Hourly rate
$100 - $149 / hr
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Employees
Freelancer
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Locations
Stafflach, Austria
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Year founded
Founded 2024
1 Locations
- Stafflach , Austria
Service Lines
- Digital Strategy
- 30%
- UX/UI Design
- 30%
Select Focus Area
- Business Consulting Focus
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- Conversion Optimization Focus
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- Digital and IT Strategy Consulting Focus
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- User Experience Focus
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- UX Strategy
- 85%
Industries
- Construction
- 40%
- Manufacturing
- 40%
- Information technology
- 10%
- Real estate
- 10%
Clients
- Midmarket ($10M - $1B)
- 70%
- Enterprise (>$1B)
- 15%
- Small Business (<$10M)
- 15%
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Our Story
I'm a UX designer and website strategist. I work with B2B companies whose services need explaining and whose buying decisions take months. When your website doesn't make the offer clear, your sales team explains it in every first call. That's what I change. 14 years of experience, Neuro Web Award 2025.
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