Strategiczni.pl

BACKGROUND

Please describe your company and your position there.

My role is CEO Founder at KZ Inspire. Our agency recruits IT professionals all over Poland.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Strategiczni.pl, and what were your goals?

We needed help with SEO to grow our business.

SOLUTION

How did you select this vendor and what were the deciding factors?

Strategiczni.pl was recommended to us by another company.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Strategiczni.pl are in charge of positioning our website. Over time, we also started using their content marketing, which we still practice today. Strategiczni.pl helped us build visibility for the site from scratch by doing all the necessary marketing analysis. Our cooperation has been a partnership.

How many people from the vendor's team worked with you, and what were their positions?

There were 2 SEO speciallist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

What I like about our cooperation is their responsiveness. Tasks are completed on time. They solve design problems with more and more new strategies.

Describe their project management style, including communication tools and timeliness.

Zespół Strategicznych jest zorganizowany i zawsze gotowy do działania.

What did you find most impressive or unique about this company?

Their efficiency and engagement were impressive.

Are there any areas for improvement or something they could have done differently?

don’t think there’s anything to improve.

BACKGROUND

Please describe your company and position.

I am the Managing Partner of Iterators sp z o.o.

Describe what your company does in a single sentence.

Software Development Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strategiczni.pl to accomplish?

• SEO Strategy Review
• SEO Audit

SOLUTION

How did you find Strategiczni.pl?

• Online Search
• Conference

Why did you select Strategiczni.pl over others?

• High ratings
• Pricing fit our budget

How many teammates from Strategiczni.pl were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The agency delivered a comprehensive SEO audit and strategy focused on improving website visibility and search rankings. They analyzed the technical aspects of the site, including site structure, page speed, and mobile optimization. They also reviewed content quality, performed competitor research, and provided keyword recommendations.

Key deliverables included:

• Detailed 55-page SEO audit document
• Prioritized list of improvements ranked by importance
• Technical SEO recommendations
• Content optimization strategy
• Step-by-step implementation plan
• Review workshop

They provided clear, actionable recommendations backed by data and a structured plan for implementing the changes over time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Reorganized site structure based on their recommendations for key services and product pages
• Implemented new content strategy focusing on target keywords and user intent
• Enhanced blog content structure for better search visibility

Technical Improvements:

• Fixed identified technical issues affecting site performance
• Improved site speed and Core Web Vitals metrics
• Enhanced mobile responsiveness
• Implemented proper meta tags and headers structure

While some recommendations are still in progress of being implemented, the strategy provided a solid foundation for ongoing SEO improvements. The agency delivered a thorough, actionable plan that we're continuing to execute. It's worth noting that SEO results typically take time to fully materialize, and we're systematically working through the prioritized recommendations to achieve long-term improvements in search visibility and traffic.

The comprehensive nature of their strategy means we have a clear roadmap for continuing improvements, with specific tasks prioritized for maximum impact.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The agency managed the project efficiently with minimal involvement needed from us. They delivered the audit on time and kept us informed through regular updates. Their communication was clear and they were responsive to our questions. The process was well-organized and straightforward.

What was your primary form of communication with Strategiczni.pl?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What stood out was their thorough and systematic approach to SEO. The audit was comprehensive yet practical, with clear priorities and actionable recommendations. They made complex SEO concepts easy to understand and provided a well-structured roadmap that didn't overwhelm us. Their professional handling of the entire process and clear communication made working with them straightforward.

Are there any areas for improvement or something Strategiczni.pl could have done differently?

Nothing comes to mind

BACKGROUND

Please describe your company and position.

I am the Menager of a financial services company 

Describe what your company does in a single sentence.

We specialize in tax settlements, providing comprehensive tax services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strategiczni.pl to accomplish?

• enhance the search engine positioning of two websites: the first, a general one, and the second, an online platform for our company. Strategiczni.pl began optimizing both sites to improve their visibility.

SOLUTION

How did you find Strategiczni.pl?

Referral

Why did you select Strategiczni.pl over others?

• Great culture fit
• Referred to me

How many teammates from Strategiczni.pl were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Strategiczni.pl conducted an audit and UX verification for both websites, followed by the implementation of changes designed to enhance site quality and boost conversions. For the first site, they developed and launched a new homepage, optimized according to SEO best practices. Concurrently, they carried out comprehensive SEO activities, including link building, analysis, content marketing, guideline creation, and ongoing verification of results and technical parameters. Additionally, our site was supported by Google Ads, while both websites benefited from promotion through actions on Google Business Profile.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During the German tax season, we noted an approximately 100% increase in organic clicks and about a 60% increase in impressions from 2023 to 2024. Additionally, Strategiczni.pl added three service subpages and brought them to a TOP3 position, which attracted new customers and resulted in increased website traffic and a higher number of inquiries even outside the season.

For the first website, Strategiczni.pl expanded the portal with new service pages that present the full offer of the office in more details.

By carrying out activities on Google Business Profile, Strategiczni.pl opened new promotional channels for us and increased visibility in the TOP3 in local search results for service phrases.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The workflow was highly efficient, characterized by consistent and effective email communication, transparency in actions and outcomes, and regular monthly meetings to review ongoing activities. Additionally, detailed monthly reports ensured we stayed informed and aligned throughout the collaboration.

What was your primary form of communication with Strategiczni.pl?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Strategiczni.pl approached the planning and execution of actions with a broad and forward-looking perspective, carefully considering the specific needs of our business. We appreciate their clear communication and genuine commitment to helping us succeed.

Are there any areas for improvement or something Strategiczni.pl could have done differently?

We are very satisfied with this cooperation and have no remarks.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager

Describe what your company does in a single sentence.

We offer professional services in the execution of electrical, telecommunication, and sanitary installations, as well as industrial and building automation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strategiczni.pl to accomplish?

• I reached out to Strategiczni.pl after launching the new version of my website, seeking a strategy to generate organic traffic, especially following issues caused by a prior website hack that led to the creation of thousands of unnecessary URLs.

SOLUTION

How did you find Strategiczni.pl?

Referral

Why did you select Strategiczni.pl over others?

Referred to me

How many teammates from Strategiczni.pl were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The agency conducted a comprehensive SEO analysis, including a technical audit
of the site, competitor analysis, and proposed a new URL structure incorporating
relevant keywords. They also provided us with content guidelines and
recommendations for expanding the website to include new services. During the
project meeting, the Strategiczni.pl team explained the details of the strategy, and
I received answers to all my pressing questions. All concerns were addressed at
that time

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We received ready-to-implement solutions tailored to our business goals.
Additionally, the project meeting provided us with a wealth of valuable and
informative insights. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The materials were professionally prepared, and the strategy aligned with our
needs and business objectives.

What was your primary form of communication with Strategiczni.pl?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about this company was their professional approach, marked by attention to detail and a clear focus on delivering results that met our specific objectives.

Are there any areas for improvement or something Strategiczni.pl could have done differently?

I am satisfied with the collaboration and have no complaints

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Alnor Ventiation Systems

Describe what your company does in a single sentence.

Producer and distributor of ventilation systems

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strategiczni.pl to accomplish?

• Increase the position of the english version website

SOLUTION

How did you find Strategiczni.pl?

Online Search

Why did you select Strategiczni.pl over others?

• High ratings
• Great culture fit

How many teammates from Strategiczni.pl were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Initially, the main focus of our cooperation was comprehensive SEO activities. If the need arose, we also used content marketing services. Strategiczni.pl constantly sought new solutions, and the suggestion to introduce a new strategy turned out to be successful. For the past two months, they have also been creating content for us, which includes both writing articles and editing previously published content on our website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Citing the most recent results related to the strategy change, we have been noticing a significant improvement in our website's visibility for the past two months, showing that the implemented actions are effective.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Strategiczni.pl consistently delivered items on time, working according to the agreed plan and schedule. They demonstrated a strong understanding of our needs, with an agile and professional approach that ensured effective and timely responses to evolving requirements.  

What was your primary form of communication with Strategiczni.pl?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Strategiczni.pl strive to understand our needs and expectations as best as possible, and based on that, they propose adequate actions. Agile approach, readiness for change, and professionalism are the qualities that should be particularly emphasized.

Are there any areas for improvement or something Strategiczni.pl could have done differently?

Our cooperation was very satisfying. So, we have no complaints.

BACKGROUND

Please describe your company and position.

I am the Operations Manager of Joy in me

Describe what your company does in a single sentence.

We’re more than just a yoga brand. We believe that yoga helps develop positive, life-transferable qualities such as patience, kindness, tolerance, and the ability to let go. It is about reconnecting us with what is important: the planet, other human beings and ourselves. 

By delivering beautiful and high quality products that complement the practice and bring it to your daily life, we offer an invitation to the world of yoga. In our portfolio, you can find yoga mats and accessories, high-quality and sensory yoga wear, lifestyle clothing with everyday affirmations, incense, and 100% natural candles that help you set daily grounding rituals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strategiczni.pl to accomplish?

• SEO
• search engine marketing (SEM)

SOLUTION

How did you find Strategiczni.pl?

Referral

Why did you select Strategiczni.pl over others?

Referred to me

How many teammates from Strategiczni.pl were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our collaboration with Strategiczni.pl encompasses three areas of activity: SEO, SEM, and content marketing. We support the JOYINME website's SEO through Google Ads campaigns and the creation of engaging and informative content.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The solutions implemented by Strategiczni.pl contributed to increased interest in one of our key products, the yoga mat. The JOYINME website gained better visibility, with search engine result page views increasing by nearly 20%. Furthermore, through our collaboration with Strategiczni.pl, our brand saw an increase in the overall pool of keywords by almost 50%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication with the Strategiczni.pl team, both via email and phone, is efficient. Regular status meetings occur weekly or bi-weekly, during which specialists discuss the results of previous work and present plans for upcoming actions.

What was your primary form of communication with Strategiczni.pl?

Virtual Meeting

What did you find most impressive or unique about this company?

Strategiczni.pl fully meets our needs, understands the industry's specifics, and implements a comprehensive strategy encompassing coordinated SEO, SEM, and content marketing activities. Each stage of visibility-building work is carried out meticulously, and the team ensures comprehensive answers to all questions. 

A creative atmosphere, fresh ideas, and open exchange of thoughts make collaborating with Strategiczni.pl not only effective but also a growth experience. The team oversees the project from various perspectives, which helped us quickly resolve website issues, among other things.

Are there any areas for improvement or something Strategiczni.pl could have done differently?

We have no complaints about Strategiczni.pl's actions.

BACKGROUND

Please describe your company and position.

I am an executive at Scalo

Please describe your company and position.

Scalo is a leading software development and IT services company specializing in custom software, IT consulting, and managed services. We are clients' software partners, helping them transform their visions into highly performing apps.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strategiczni.pl to accomplish?
Shortly before starting our collaboration with Strategiczni.pl, we underwent rebranding, built a new website, and needed to start attracting organic traffic. Contrary to appearances, the IT market is challenging for SEO activities due to high competition, so we were looking for someone with experience in SEO projects for the software industry.

SOLUTION

How did you find Strategiczni.pl?

Online Search

Why did you select Strategiczni.pl over others?

• High Ratings
• Experienced in projects for software companies

How many teammates from Strategiczni.pl were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Strategiczni.pl team was responsible for conducting a website audit and developing a positioning strategy for Scalo based on keywords relevant to our business. Using the audit findings and the strategy, they planned long-term SEO activities to position us in foreign markets. 

As part of the collaboration, Strategiczni.pl handled on-site and off-site optimizations, bought backlinks, and created content guidelines (some content was also created by the Strategiczni.pl team). They also performed monthly analyses and prepared new recommendations. Together, we selected the actions to focus on and set priorities for the near future. Both Scalo and Strategiczni.pl temas cooperated very closely.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?
Thanks to their work, we built the foundations for our website's sustainable organic growth. During the collaboration, the site's visibility for relevant keywords and the amount of organic traffic systematically increased. Over time, we also started receiving our first inquiries from organic traffic.
Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consisted of excellent professionals led by an experienced project manager. They were very committed to the shared goals and constantly sought improvements. When a problem arose, they discussed it transparently and recommended solutions.

The project was conducted very professionally, with clearly defined tasks and goals. During the collaboration, we used a task management platform, which made the entire project very transparent and ensured a smooth workflow.

What was your primary form of communication with Strategiczni.pl?

Virtual Meeting

What did you find most impressive or unique about this company?

They are excellent SEO experts who stay up-to-date with Google's trends and updates. They combine extensive SEO, website development, digital marketing, and content marketing knowledge effectively. What impresses me the most is that they never give up, working hard until they find the best solution.

Are there any areas for improvement or something Strategiczni.pl could have done differently?

It’s a difficult topic in SEO, but they could be a bit more precise in their forecasts regarding the expected results. Overall, they are a perfect partner for SEO services.

BACKGROUND

Please describe your company and your position there.

In Rite NRG, we carry out software projects for our clients by putting together amazing, tailor-made teams of developers. We take responsibility for understanding the client’s technology gap and come up with a solution. What is our key? Combining the right technical competencies with the right cultural fit – right energy. I'm CEO at Rite NRG.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Strategiczni.pl, and what were your goals?

We hired Strategiczni.pl to help us improve our search results, increase our domain authority, and generate more site conversions. We wanted Strategiczni.pl to help us adapt our website to make it suitable for Google search robots, but also for users.

SOLUTION

How did you select this vendor and what were the deciding factors?

We conducted a thorough search for a digital marketing agency. We’re specifically looking for companies that had experience in our market segment. Furthermore, we wanted to find an agency that stands out in the market for its knowledge of the IT industry.

Not only in terms of knowledge, but also in terms of attitude. It turned out that Strategiczni.pl met our expectations because they had proven experience with IT companies and displayed knowledge about our needs.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Strategiczni.pl got started by performing an SEO audit for our current website. Performing an SEO audit began with conversations with us to understand bout our business needs and our values as a company. The audit included both on-site and off-site analysis. Upon competition of their analysis, we got recommendations for fixing items on the site.

For the most part, we didn't know they were missing or broken. They were able to identify some new keywords. This helped us create new content on the site. Strategiczni.pl recommended next steps (priorities) to increase our domain authority. We are currently in the process of creating content using these keywords and working to increase our DA. We continue to consult our work with Strategiczni.pl team.

How many people from the vendor's team worked with you, and what were their positions?

We worked with an SEO Project Manager and two SEO specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It is still too early to talk about the results of this work. We are currently in the process of implementing the recommendations of the SEO audit. We have ongoing consultations with SEO specialists.

Describe their project management style, including communication tools and timeliness.

All the specialists we worked with have been professional with a casual demeanour. We felt a partnership. Everyone has been very easy going and helpful.

We had regular status calls, worked on the backlog, and had a clear idea of whom to contact in case of problems. As for timeliness, responses to inquiries are frequently completed within an hour or two and usually never more than a day.

What did you find most impressive or unique about this company?

Strategiczni.pl approach to the project - we felt a partnership from the beginning. SEO specialists had great knowledge of our industry, which highlighted the professionalism of the whole company.

Are there any areas for improvement or something they could have done differently?

It is hard to say at this point.

BACKGROUND

Please describe your company and your position there.

Hustro is software for quality control and safety on the construction site. We work with general construction contractors. My role is Co-founder. I'm responsible for application design and marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Strategiczni.pl?

Everything seems simple that you only need to create content. Content is king! But it's not clear that effective content distribution is also significant. So the project aimed to find an answer to the question: What content? By what channel? Whom are we addressing? Service: Digital strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

I sent three inquiries and received three offers. Only one made sense. Strategiczni.pl's proposition was very analytical and well-thought-out, it made an excellent impression. References were important.

Describe the project in detail and walk through the stages of the project.

We started our cooperation by analysis of the current materials and the website. Then we precisely defined recipients, decision-makers and channels of reaching. Next, we analyzed value content. We used the "value-based selling" tool. Additional, we prepared a list of recommendations and good practices regarding content distribution.

How many resources from the vendor's team worked with you, and what were their positions?

Two people: Content Specialist, Agency Partner.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We create preferable content, and we get very positive feedback from customers. It turns out that a regular newsletter works well. It is a small success, and we are working for a bigger one.

How effective was the workflow between your team and theirs?

6 meetings every week, analysis of ideas, planning of further work, data collection.

What did you find most impressive or unique about this company?

Very good communication, high commitment of the specialist and partner, valuable discussion.

Are there any areas for improvement or something they could have done differently?

Overall, I am satisfied with the cooperation. If I can make a suggestion, it might be worth thinking about the visual consistency of the documents.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of MPMTeam, a 2D and 3D animation studio. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Strategiczni.pl?

We hired Strategiczni to improve our lead generation efforts through Google Ads and SEO. On top of that, we needed them to bump up our search results performance. 

SOLUTION

What was the scope of their involvement?

The engagement started with an audit of our SEO performance. Strategiczni checked everything that was going on in our efforts. They then gave us information on where we stood on Google, and then they proposed different ways how they could help us and our visibility. Each option had a different price. 

After that, we’ve since worked on our SEO campaigns. We’ve created articles for the website and run Google Ads. 

What is the team composition?

We’ve been working with Maciej (Co-Founder) and two of his people.

How did you come to work with Strategiczni.pl?

One of my friends has been working with Strategiczni; their company was also on Clutch, so I checked their reviews and ratings. I checked their background and everything and found that they had great reviews, so I chose to work with them. 

How much have you invested with them?

We’ve invested around $50,000. 

What is the status of this engagement?

We started working together in March 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve been doing this for a year now, and our team has been truly happy — Strategiczni has given us many good results. In fact, we’ve been having 20X more business than before. There’s a lot of traction when it comes to clients; they’ve brought in a lot of new leads. 

Overall, Strategiczni has been helpful in understanding our market; we’ve had a truly successful partnership with them. 

How did Strategiczni.pl perform from a project management standpoint?

We’ve never been a strict company, so we’ve never had any problems with deadlines. Strategiczni works fast compared to other companies. On top of that, they’re truly open to communication. To communicate, we use Slack, ClickUp, and Trello.

The team knows what’s good for our company and understands our needs. As a result, they’re amazing when it comes to deadlines, and our employees like working with their resources. 

What did you find most impressive about them?

The most impressive thing about Strategiczni is the fact that they’ve understood my business quickly. In just 2–3 meetings, they’ve already known how they will position our company. That’s important to me because not everyone understands animation agencies.

Are there any areas they could improve?

They’re not charging enough, and they should have more overseas clients — such as in the US or Canada — because they truly understand those markets. They should be working with more clients. 

Do you have any advice for potential customers?

Let Strategiczni understand your business and do their work. They’re the professionals — they’ll bring you solutions to improve your business.