Stratabeat, Inc.

BACKGROUND

Please describe your company and position.

I am a Director at Freshworks, Inc.

Describe what your company does in a single sentence.

Freshworks provides cloud-based tools for customer relationship management, IT service management, and sales/marketing automation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Stratabeat, Inc. to accomplish?

• Drive high-intent organic traffic that would convert into product sign-ups and qualified leads across multiple product lines

SOLUTION

How did you find Stratabeat, Inc.?

Referral

Why did you select Stratabeat, Inc. over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Stratabeat, Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Technical SEO Audit & Roadmap:

Full-scale audit of Freshworks' global domain (and product subdirectories) using Screaming Frog, Google Search Console, PageSpeed Insights, and custom analytics tagging.

Key focus areas:

• Site architecture and crawl depth
• Indexation waste and canonicalization issues
• Internal linking opportunities to pass equity to BoFu pages
• Page speed, Core Web Vitals, and mobile usability
• Schema markup opportunities

Deliverables:

• Prioritized technical SEO roadmap with dev tickets categorized by effort and impact
• Custom technical SEO health scorecard for baseline measurement and ongoing tracking

2. Content Audit & Strategy:

In-depth audit of hundreds of existing product, blog, and resource center pages across multiple languages and buyer journeys.

• Content inventory and classification based on performance, intent, and funnel stage
• Analysis of content gaps, cannibalization, and underperforming assets
• Mapping of keyword opportunities to business-critical landing pages

Deliverables:

• Content audit report with recommendations to consolidate, update, redirect, or expand pages
• Pillar-cluster content strategy for each product line to improve topical authority
• Net-new content roadmap for high-converting BoFu and MoFu content
• Competitor content gap analysis and keyword opportunity maps

3. Executive Reporting & SEO KPIs

SEO performance reporting tailored for executive visibility and marketing leadership
Monthly dashboards tracking:

• Organic traffic and conversions by product
• Ranking improvements across tracked BoFu and MoFu keywords
• Technical SEO health trends
• Content performance by funnel stage

Deliverables:

• Custom dashboard for live tracking
• Monthly SEO summary decks with commentary, trends, and next-step priorities
• Quarterly business impact report aligning SEO results to pipeline and revenue goals

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Significant Growth in High-Intent Organic Traffic
+38% YoY increase in qualified organic sessions to product landing pages across Freshdesk, Freshservice, and Freshsales.
+44% increase in traffic to BoFu pages, especially those optimized with new or revised content based on Stratabeat's audit.
+29% increase in organic traffic to blog content that supported key product narratives and feature launches.

2. Higher Conversion from Organic Channel
+26% improvement in organic-assisted conversions (measured by product sign-ups and demo requests).
Notable lift in conversion rates on optimized BoFu content, driven by tighter keyword-to-page alignment and improved internal linking.

3. Improved Search Visibility & Rankings
250+ net new first-page keyword rankings, with many targeting core product and use-case terms.
Top 3 rankings achieved for critical keywords like “ITSM software,” “customer support software,” and “sales CRM for small business.”
Major improvement in keyword coverage for competitor comparison and decision-stage queries.

4. Healthier Technical SEO Baseline
Resolved 100+ critical and high-priority issues from the technical audit, including index bloat, orphaned pages, and inconsistent canonicals.
+12% improvement in Core Web Vitals across target pages due to site speed optimizations.
Indexed-to-crawled ratio improved, helping Google prioritize higher-value pages in the site architecture.

5. Content Efficiency & Optimization
Consolidated or redirected 130+ underperforming content assets, improving topical authority and reducing cannibalization.
Optimized 100+ blog and resource pages for keyword targeting and funnel alignment.
Clear improvements in engagement metrics: time on page, bounce rate, and scroll depth on optimized content.

6. Executive Buy-In Through Clear Reporting
Monthly SEO reporting helped secure ongoing investment in organic growth by clearly demonstrating:

Contribution to pipeline
Channel efficiency (vs. paid)
Strategic alignment with go-to-market priorities
Executive dashboards were integrated into quarterly business reviews (QBRs) with marketing leadership.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Stratabeat’s project management was one of the most impressive aspects of the engagement. From kickoff to final deliverables, the team operated with a high degree of professionalism, transparency, and responsiveness.

Timely Delivery:
They consistently delivered every milestone on or ahead of schedule, even when project timelines were aggressive. Whether it was the technical audit, content strategy, or monthly reporting, deliverables were clearly scoped, tracked, and delivered in sprints.
When priorities shifted on our side (e.g., a last-minute product launch or leadership-requested deck), they adjusted quickly without sacrificing quality.

Clear Communication & Accountability
We had weekly check-ins, supported by shared trackers and documentation via Google Drive and Basecamp. They maintained a detailed project roadmap that kept everyone aligned—SEO, content, web, and exec teams alike. Stratabeat flagged blockers proactively and always came prepared with solutions or options.

Responsiveness to Our Needs
Tom and his team were highly collaborative and deeply invested in our success. They took time to understand the nuances of our internal processes, product messaging, and global GTM motion.
They were especially helpful in cross-functional settings—joining calls with our product marketers, regional leads, and developers when needed. Even outside of scope, they often provided bonus insights, quick-turn recommendations, and rapid support when execs had ad hoc questions about SEO performance.

What was your primary form of communication with Stratabeat, Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Working with Tom and the team at Stratabeat during my time at Freshworks was a game-changer. From day one, Tom and his team brought a strategic, data-driven mindset to our SEO and content efforts, digging deep into both technical, content clustering, and on-page strategy.

Stratabeat began with a comprehensive technical audit that uncovered key opportunities to improve site speed, crawlability, and indexation.They also delivered an intelligent overview of our SEO plans to migrate from a legacy CMS to our new Contentful instance. Their attention to detail was exceptional, and their recommendations were practical, prioritized, and immediately actionable by our dev team. They didn’t just throw tools at the problem, they interpreted the data through the lens of business impact, which was incredibly valuable.

Their content audit was equally impressive. They meticulously evaluated hundreds of pages, identifying content gaps, cannibalization issues, and untapped opportunities for intent alignment and optimization. What stood out was how well they connected SEO insights with our broader marketing goals and deprecation efforts. They weren't just chasing keywords; they were aligning content strategy with our sales pipeline and product narratives.

Perhaps most impactful was how Stratabeat packaged their insights for executive visibility. Tom’s team built a reporting framework that translated complex SEO metrics into digestible, C-suite-ready insights. The dashboards and monthly executive summaries they provided helped keep our leadership team aligned and invested in the growth (and issues) we were seeing.

Tom and his team were true collaborators, consistently proactive, responsive, and committed to our success. I wouldn’t hesitate to work with them again or recommend them to anyone serious about turning SEO into a strategic advantage.

Are there any areas for improvement or something Stratabeat, Inc. could have done differently?

None that come to mind.

BACKGROUND

Please describe your company and position.

I am the Director of Content of a B2B SaaS company

Describe what your company does in a single sentence.

We are a B2B SaaS company selling a search and product discovery platform to enterprise ecommerce brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Stratabeat, Inc. to accomplish?

• Develop our brand, domain authority, web traffic, and conversions via SEO content and strategy

SOLUTION

How did you find Stratabeat, Inc.?

Referral

Why did you select Stratabeat, Inc. over others?

Referred to me

How many teammates from Stratabeat, Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop an SEO strategy in tandem with us and execute on it, including writing blog articles and solutions pages for the website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased domain authority

Increased keyword ranking

Increased organic search impressions

Increased unbranded traffic

Increased organic search conversions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive and always delivered things on time.\

What was your primary form of communication with Stratabeat, Inc.?

Virtual Meeting

What did you find most impressive or unique about this company?

They learn about your business very very well. They want to know what makes your company tick and how your customers want to consume content.

Are there any areas for improvement or something Stratabeat, Inc. could have done differently?

Nope.

BACKGROUND

Please describe your company and position.

I am the Partner, Digital Marketing of Point B

Describe what your company does in a single sentence.

​Point B Partners specializes in elevating companies, brands, and big ideas by crafting strategies that break through the noise and drive growth. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Stratabeat, Inc. to accomplish?

• SEO Strategy
• SEO Analysis & Implementation
• Content Creation

SOLUTION

How did you find Stratabeat, Inc.?

Referral

Why did you select Stratabeat, Inc. over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Stratabeat, Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Stratabeat has been an invaluable partner, helping us deliver even greater value to our clients through comprehensive SEO strategy and execution. 
Supporting two of our major clients, they bring deep expertise in keyword research, competitive analysis, and content strategy, ensuring we’re targeting the right audience with high-impact, conversion-driven content. Their strategic insights help us position our clients for long-term organic growth while staying ahead of industry competitors.

Beyond strategy, Stratabeat plays a crucial role in technical SEO audits, on-page optimization, and analytics reporting, ensuring our clients' websites are fully optimized for performance and visibility. Their Google Analytics and Search Console insights provide the data we need to refine and enhance results, while their backlink strategy and content development drive ongoing authority and engagement. 
Their seamless collaboration allows us to deliver stronger outcomes, increase organic traffic, and maximize the value we provide to our clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Stratabeat’s SEO expertise led to significant improvements for our clients, including higher search rankings, increased organic traffic, and stronger lead generation. We saw measurable gains in keyword visibility, lower bounce rates, and improved site performance. Their analytics-driven approach provided clear insights into user behavior, leading to smarter content strategies and higher conversion rates. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Stratabeat’s project management has been excellent. We collaborate using Basecamp and Microsoft Teams, ensuring seamless communication and task tracking. They consistently deliver work on time and are highly responsive to our needs, quickly addressing feedback and making adjustments as necessary. 

What was your primary form of communication with Stratabeat, Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Stratabeat’s deep expertise in content and SEO strategy is impressive, but what truly sets them apart is their strategic mindset—they think like CMOs, providing insights beyond SEO and stepping in wherever needed to drive overall business growth.

Are there any areas for improvement or something Stratabeat, Inc. could have done differently?

Sometimes they have amazong ideas, but it's just too hard to get these ideas off the ground due to budget and tiem constraints.