Pay Per Click Search Engine Optimization
Confidential
Apr. 2023 - Feb. 2026

4.5

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"We were impressed by Straction Consulting's dedication and discipline."

Apr 9, 2026

Marketing Head, Rentokil PCI HiCare

Deepti Shah

Consumer products & services
Mumbai, India
5,001-10,000 Employees
Online Review
Verified

Straction Consulting provided SEO and SEM services for a pest control company. The team managed ad campaigns and optimized the client's website.

Thanks to Straction Consulting's efforts, the client achieved a 10% increase in revenue and a 5% reduction in spending. The team tracked traffic, sessions, conversions, and CPL. Their dedication and discipline were hallmarks of their work.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing head of Rentokil PCI HiCare, India’s leading professional digital pest control experts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Straction Consulting?

We needed support with our SEO and SEM.

SOLUTION

What was the scope of their involvement?

Straction Consulting provided organic growth and paid leads. The team also managed ad campaigns and optimized our website.

What is the team composition?

We worked with 2–5 teammates from Straction Consulting.

How did you come to work with Straction Consulting?

Someone referred Straction Consulting to us. We chose them because our company values aligned.

What is the status of this engagement?

We worked together from April 2023–February 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We achieved revenue at a low cost. We saw a 10% increase in revenue compared to the previous year on a month-to-month basis with 5% less spending. We also tracked traffic, sessions, conversions, and CPL.

How did Straction Consulting perform from a project management standpoint?

Straction Consulting’s project management was excellent. We communicated via in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

We were impressed by Straction Consulting’s dedication and discipline.

Are there any areas they could improve?

Straction Consulting could have upgraded the team’s knowledge on platforms.

RATINGS

4.5

Business Entity Name	Kaushik Pal - Straction Consulting
Source	Government of India Goods and Services Tax Network
Jurisdiction of Formation	India
Date of Formation	July 1, 2017
Status	Active
Last Updated	April 7, 2026
ID	06AKQPP6077N1Z7

International Credit Risk Assessment	Moderate Risk
Source	Creditsafe
Last Updated	April 11, 2026

Straction Consulting

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