Sting Marketing

BACKGROUND

Please describe your company and your position there.

I am a director of a business operating in lead generation in the finance sector. My primary role is in the development of technology strategies including our online presence and technology platforms.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sting Marketing?

We recently rebranded and launched a new website and hired Sting to develop that site and carry out the SEO.

What were your goals for this project?

We wanted to generate organic and paid traffic that was relevant and qualified.

SOLUTION

How did you select this vendor?

We have worked with John from Sting previously and have always had good results. While we did speak with other SEO companies, they weren't results oriented in the way that Sting are. This gave us confidence in a marketplace that is well known to have it's fair share of charlatans.

Describe the project in detail.

As Sting are based the other side of the Atlantic to us, communication was very important to ensure the project was planned and executed smoothly. Sting were involved in the website design and development and built structural aspects of the SEO at the foundation level. John's experience in the sector was obvious, and this was a tremendous advantage during the design and development process. As the technology expert in our organisation, it was my role to interact with the Sting's development and marketing staff to ensure all aspects of this project remained on point; a task that was made easy despite the time zone difference.

What was the team composition?

Sting provided a project manager, developer and marketing expert.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project succeeded in launching the website and gaining both paid and organic traffic. As SEO is a continual process, the legacy of the project continues to provide the foundation for future SEO work.

How effective was the workflow between your team and theirs?

Sting were very easy to work with and we fund the communication to be excellent using both Skype and email as the primary channels.

What did you find most impressive about this company?

Sting's knowledge and experience in both SEO and lead generation came across exceptionally well. Their willingness to work with us and tailor their service to our needs was excellent.

Are there any areas for improvement?

Sting learned throughout the project, so where we gave them curved balls they dealt with them. Sometimes this took a little longer than we would have liked, but they demonstrated that they could adapt and provide the service we expected.

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of a credit card processing company located in Phoenix Arizona. We work with lenders across the US and Canada.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sting Marketing?

We hired Sting to help us with SEO, Paid and Content marketing in order to grow the number of leads coming in each month.

What were your goals for this project?

Our goal for this project was/is to double our inbound lead generation and help us to differentiate our sub-brands in the different verticals we are in so that we are set up as the industry expert.

SOLUTION

How did you select this vendor?

We reviewed "experts" in our industry that were supposed to be able to assist with marketing but were unable to find a provider. We then went to google to find agencies, found three that we liked the best and paid them to give us a few example posts and how they would attack our SEO. We chose Sting because they helped us understand what needed to be done and helped us create a plan of attack for our entire marketing campaign and lead generation strategy.

Describe the scope of their work in detail.

We had multiple meetings that started with how to improve our SEO. They created a plan to help fix the on-page issues along with timelines to complete. They hit every deadline they issued! They also assisted in helping us to up our conversion so that our traffic converted to leads. Once the on page was fixed they began a link and content strategy to move us up the ranks.

What was the team composition?

We worked closely with John and his team. They were great to work with and were always bringing great ideas.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with Sting our traffic is up over 200% and we were actually able to triple our inbound leads. They also helped us bring visitors back with paid advertising as an incredibly low cost. They continue to help us grow our traffic and online presence for our brands.

How effective was the workflow between your team and theirs?

The project manager was incredible to work with. They always kept us in the loop and were able to make sure we understood what they were doing, why they were doing it and what we could expect.

What did you find most impressive about this company?

I was impressed by their ability to actually do what they said. Like most companies we have some horror stories about working with marketing and SEO companies but Sting has NEVER disappointed in the year or so we've worked with them. They do exactly what they say they will and the results speak for themselves.

Are there any areas for improvement?

Honestly they couldn't have been easier to work with. My team is able to manage everything in conjunction with their team and it's been seamless so far.