Steady Growth Partners

BACKGROUND

Please describe your company and position.

I am the Head of Growth of a mobile release management company. 

Describe what your company does in a single sentence.

Mobile release management platform used by mobile teams to orchestrate their mobile releases.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Steady Growth Partners to accomplish?

• Lead generation
• Branding

SOLUTION

How did you find Steady Growth Partners?

Referral

Why did you select Steady Growth Partners over others?

Referred to me

How many teammates from Steady Growth Partners were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Our goal was to use their expertise to capture leads within our target market. We worked to identify each facet of the campaign, from how to segment, messaging, landing experience, etc. The campaign initially focused on capturing demand from search channels. After that consolidated we looked into social.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Traffic was the leading metric. 
• MQLs and SQLs was the lagging metric that defined success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were super professional and responsive. We had weekly syncs and interacted daily on our shared slack channel as we discussed and monitored campaigns.

What was your primary form of communication with Steady Growth Partners?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Deep knowledge in the area of Seach Marketing.

Are there any areas for improvement or something Steady Growth Partners could have done differently?

None