Start Some Shift, Inc.

Start Some Shift is a Toronto B2B marketing agency that builds brands so authoritative, price stops being the deciding factor. We specialize in brand strategy, Fractional CMO leadership, and full-service marketing execution — for established companies ready to stop competing and start dominating.

Most agencies do strategy or execution. We do both, under one roof, accountable to one thing: your growth.

Our results speak plainly:

For a telehealth compliance company facing aggressive low-cost competitors, we defended the premium position — and won. We more than doubled inbound leads in under 6 months, tripled paid leads while cutting cost per lead by 73%, grew video views 30x, and increased organic traffic by 50%.

For a workplace investigations firm entering a new market from zero, we built authority fast. We grew their email list from 0 to 2,000 qualified prospects in 6 months, increased webinar attendance by 963%, and achieved a 61% average email open rate. Within a year, they were the name in their market.

We work best with B2B service companies in the $2M–$20M range that have real expertise and marketing that hasn't kept pace. Our founder brings 30 years of experience across Johnson & Johnson, Kraft, Shell, and Pfizer — and the established SMBs that are our core.

When you work with us, you don't just get a plan. You get the team that executes it.