SpringJoy Design

BACKGROUND

Please describe your company and your position there.

I am VP of Marketing at Talentica Software. We help tech startups build products. Over the last 19 years, we have worked with more than 170 startups across the US, Europe, and APAC.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SpringJoy Design?

We hired SpringJoy to design our sales decks, case studies, and advertising campaigns. They also helped us to revamp our brand identity.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for a design agency that understands the importance of content in b2b marketing and creates impactful designs by finding the right balance between content and design. We asked multiple vendors to design the same collaterals and picked the best one fulfuling the above criteria.

Describe the project in detail and walk through the stages of the project.

Over the last 7 years of engagement, they have helped us create 18 case studies, 6 brochures, 10 pitch presentations, and numerous advertising campaigns and revamped brand identity.

How many resources from the vendor's team worked with you, and what were their positions?

They have a small team that helped us get the promised outcomes, unlike agencies that use the best of the guys to sell the offering and in actuality mediocre people work on the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The collaterals designed by them showcased our offerings well. It helped to arouse the interest of the prospects.

How effective was the workflow between your team and theirs?

After a few initial assignments, they could build trust and work well on mutually agreed timelines and deliverables.

What did you find most impressive or unique about this company?

Their design delights us even after the long association of seven years. They strive towards perfection and go beyond expectations to create that WOW experience. When we struggled to get designs to complement the content, they could deliver the key message.

Are there any areas for improvement or something they could have done differently?

Considering their understanding of customer offerings, they can provide website development along with the design to offer end-to-end solutions.