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Get a real-time quoteMove beyond random acts of marketing
Sponge is a marketing and sales operations agency that helps B2B companies replace “random acts of marketing” with scalable systems and predictable revenue. The team designs, builds, and runs the technology, processes, and reporting behind a company’s pipeline, across demand generation, marketing operations, and sales operations.
Everyone at Sponge has worked in-house at high-growth B2B companies, with an average of 16+ years in marketing and sales ops. The firm has completed 50+ MAP and CRM migrations and implementations, reports a 92% repeat client rate, and is an SBA-certified Woman-Owned Small Business (WOSB). Its team is fluent across the revenue tech stack, including Salesforce, Marketo, HubSpot, Pardot, Microsoft Dynamics 365, and RingLead.
Clients work with Sponge in three ways:
- Fractional leadership: a part-time senior marketing or demand gen leader.
- Embedded ops team: outsourced Marketo, HubSpot, Salesforce, or Dynamics administration.
- One-off projects: lead-to-revenue audits, implementations, migrations, attribution, and dashboards.
Core capabilities include lead scoring, routing, and lifecycle automation, data hygiene and governance, SLAs, campaign programs, and attribution and ROI reporting. Sponge also offers an unmanaged Salesforce “Funnel History” package that snapshots every lifecycle stage for full-funnel reporting.
Sponge embeds directly with client teams, joining Slack and meetings, and pushes back when needed to keep systems maintainable. Clients include Cisco, Xerox, Okta, Qualtrics, LEGO, Lucidchart, and Applitools.
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Min project size
$5,000+
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Hourly rate
$200 - $300 / hr
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Employees
2 - 9
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Year founded
Founded 2016
Service Lines
- Direct Marketing
- 10%
- Email Marketing
- 10%
- Branding
- 5%
- Performance Marketing
- 5%
No Focus Areas have been added yet…
Industries
- Financial services
- 25%
- Advertising & marketing
- 20%
- Education
- 20%
- Information technology
- 20%
- Medical
- 10%
- Government
- 5%
Clients
- Midmarket ($10M - $1B)
- 50%
- Small Business (<$10M)
- 30%
- Enterprise (>$1B)
- 20%
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Our Story
We are Sponge, a fractional marketing and revenue operations team that turns messy systems into scalable RevOps engines. Our certified practitioners (Marketo, Salesforce, Dynamics, RingLead, HubSpot and more) rebuild processes, reduce technical debt, and embed with client teams to improve speed‑to‑lead, routing, reporting, and data quality. We’ve delivered fast, measurable operational gains for high‑growth B2B and public‑sector clients.
What Sets Us Apart
Operators, not just advisors.
Our team has worked in-house at high-growth B2B companies, with 16+ years of average experience in marketing and sales ops. We know the pressure to deliver more with less, and we have 50+ MAP and CRM migrations and implementations behind us.Technical and strategic.
We’re certified across Salesforce, Marketo, HubSpot, Dynamics 365, and RingLead. We handle the hands-on build as well as the strategy, and we push back when needed so your systems stay scalable and maintainable.An extension of your team.
We join your Slack and meetings and stay available when problems come up. Clients describe us as a trusted teammate rather than an agency, and 92% of our clients come back.
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