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Get a real-time quotePerformance Marketing for Measurable Growth
Sparlio is an Istanbul-based performance marketing agency helping brands turn digital advertising into measurable business growth.
Performance marketing is at the center of our work. We plan and manage campaigns across Google Ads, Meta and TikTok, combining channel strategy, audience targeting, conversion tracking, creative testing and ongoing optimization. We look beyond clicks and impressions to understand how campaigns contribute to qualified leads, sales and broader business goals.
Co-founded by Elif Cengiz, whose marketing experience shapes our strategic approach, Sparlio combines strategic thinking with hands-on campaign management. Our core team works with a network of 40+ specialists, bringing in the expertise each project needs through a coordinated workflow.
Our capabilities also include SEO and Generative Engine Optimization (GEO), social media management, website and e-commerce development, brand strategy, UI/UX design, and photo and video production. These services support performance campaigns across the customer journey, while our CRM workflows help organize leads and connect marketing activity with follow-up processes.
Our selected clients include Niehoff, Fentoys, Nefesoğulları, an authorized Mercedes-Benz service provider, and Deniz Ötesi İnşaat, among others.
Based in Beşiktaş, Istanbul, Sparlio partners with brands seeking a strategic, transparent and performance-focused approach to digital marketing.
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Min project size
$1,000+
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Hourly rate
Undisclosed
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Employees
10 - 49
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Year founded
Founded 2020
Service Lines
- Performance Marketing
- 30%
- Pay Per Click
- 15%
- Branding
- 10%
- Web Design
- 10%
No Focus Areas have been added yet…
Industries
- Real estate
- 20%
- eCommerce
- 20%
- Automotive
- 15%
- Consumer products & services
- 15%
- Beauty
- 10%
- Food & Beverage
- 10%
- Manufacturing
- 10%
Clients
- Midmarket ($10M - $1B)
- 50%
- Small Business (<$10M)
- 40%
- Enterprise (>$1B)
- 10%
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Our Story
Founded in Istanbul in 2020, Sparlio was built on a simple belief: marketing should be measured by business results, not vanity metrics. We put performance marketing at the core and connect it with SEO, GEO, creative production and web development, so every channel works toward the same goal. Our mission is to help brands grow through transparent reporting, data-driven decisions and long-term partnerships.
What Sets Us Apart
Performance-First, Results-Driven
Performance marketing is our core, not an add-on. Every campaign on Google Ads, Meta and TikTok is built around clear KPIs such as ROAS, CPA and qualified leads, and optimized continuously based on real conversion data.Visible on Search and AI Assistants
We combine SEO with Generative Engine Optimization (GEO), helping brands get found not only on Google but also in AI assistants like ChatGPT, Gemini and Perplexity, alongside strong Google Maps (local) visibility.360-Degree Team Under One Roof
Strategy, ad management, in-house photo and video production, web development and design work together in one coordinated team. This means faster creative testing, consistent messaging and transparent reporting from a single partner.
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