South Asia Digital

BACKGROUND

Introduce your business and what you do there.

I’m the marketing head of a women-focused e-commerce store based in the US.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with South Asia Digital?

We were facing low rankings for our store on Google, which resulted in a lot of potential sales lost because our store wasn't ranking well.

SOLUTION

What was the scope of their involvement?

South Asia Digital handles the complete SEO strategy for our e-commerce project. Their scope of work includes:

• Website audit: A comprehensive audit of our website to identify areas for improvement in both technical SEO and content optimization.
• Keyword research: They perform in-depth keyword research to identify high-value, relevant keywords for our business, which would help increase organic traffic.
• On-page optimization: They optimize meta tags, headings, images, and internal linking structure, ensuring each product page is fully optimized for search engines.
• Content strategy: South Asia Digital helps us develop a content strategy that includes blog posts and optimized product descriptions to attract more organic visitors.
• Backlink strategy: They build high-quality backlinks to improve our website's domain authority and rankings.
• Performance tracking: They set up analytics to monitor our progress and adjust strategies based on real-time data and trends.

What is the team composition?

We work with five teammates from South Asia Digital.

How did you come to work with South Asia Digital?

I was searching on Google for SEO services and found South Asia Digital. I liked their approach and the plan they presented. Moreover, they didn't ask for any upfront payment. They provided a detailed explanation and cleared all my doubts.

What is the status of this engagement?

We started working with South Asia Digital in January 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

South Asia Digital has done a fabulous job. The main deliverables are a fully optimized website, increased search rankings, and an overall improvement in organic traffic and sales. Working with South Asia Digital has led to several measurable outcomes that show clear progress for our e-commerce store:

• Increased organic traffic: We’ve seen a 30% increase in organic traffic within the first three months, thanks to their targeted SEO efforts.
• Improved search rankings: Our store has moved from page four to page one for key product-related keywords, which significantly boosts visibility.
• Higher conversion rate: With optimized product descriptions and better search visibility, our conversion rate has improved by 15%.
• Better user engagement: The implementation of a content strategy has increased our blog engagement, with a 25% increase in average time spent on site.
• Boost in sales: As a result of the improved rankings and higher traffic, we’ve seen a 20% increase in sales over a six-month period.

These measurable outcomes demonstrate the effectiveness of South Asia Digital's SEO strategies and their positive impact on our business.

How did South Asia Digital perform from a project management standpoint?

South Asia Digital delivers on time. We communicate via Google and Microsoft Teams chats.

What did you find most impressive about them?

Their customer support is impressive.

Are there any areas they could improve?

Overall, we're extremely satisfied with their work. They meet and exceed our expectations in terms of SEO performance, communication, and timely delivery. However, one area for improvement could be providing more frequent check-ins during the initial stages of the project, as it would have helped us feel even more involved and aligned in the early phases.
That said, the team is always open to feedback and makes adjustments as needed, so this is a minor point in what is otherwise an excellent experience. We're happy with the results and would recommend them without hesitation.