Sophylabs LLC

BACKGROUND

Please describe your company and position.

I am the founder of car genie

Describe what your company does in a single sentence.

used car dealership

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sophylabs LLC to accomplish?

• consolidate our entire operation into one platform
• get full visibility into where our leads come from

SOLUTION

How did you find Sophylabs LLC?

Online Search

Why did you select Sophylabs LLC over others?

• Pricing fit our budget
• Good value for cost
• very insightful first meeting and provided real value before even signing the contracts

How many teammates from Sophylabs LLC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Before this project we were running on four different tools and none of them talked to each other. Inventory was in one place, leads were scattered across email and spreadsheets and listings had to be posted manually to each marketplace. We had no clue which marketing channels were actually working because we couldn't track where leads were coming from. Sophylabs built us a single platform that handles all of it:

• Inventory management with automatic VIN enrichment, so I just punch in a VIN and it pulls all the vehicle details
• A CRM with lead attribution, so every lead is tagged with where it came from
• Automated lead capture that parses incoming emails from the marketplaces and turns them into leads in the CRM, this one alone saves hours every week 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We went from 4+ tools down to one platform
• We're now capturing 100% of our leads with the source attached . Before, we were losing leads and had no idea where the ones we did get were coming from
• Our listing exposure is up 3x because of the automated syndication
• They delivered the whole thing in 10 weeks, start to finish 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered a little ahead of where I expected them to deliver. Communication were steady. When I'd change my mind about something or ask for a feature I hadn't thought of originally, they were upfront about whether it would fit in the current timeline or if we should push it to a later phase. I appreciated that they pushed back when it made sense instead of just saying yes to everything.

What was your primary form of communication with Sophylabs LLC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They built this thing like a real product, not a one-off custom job. We're already planning phase two features and it doesn't feel like we're going to have to tear anything apart to add them. That kind of thinking ahead is rare.

Are there any areas for improvement or something Sophylabs LLC could have done differently?

Early on, some of the technical conversations went over my head. I'm a car guy, not a software guy. Once we figured out how to communicate, basically them translating the tech stuff into plain English. It was smooth. But that took a few weeks to settle into.