Sonora DesignWorks, Inc.

The Sonora name was inspired by a somewhat unintentional side trip that the Somers family took through the Sonora Pass in California while trying to find a shortcut back to their hotel. The "adventure" that followed – unknown territory, nearly empty gas tank, setting sun, curious animals coming out of the wilds – seemed a fitting analogy to starting a new business. The small agency evolved quickly to specialize in website design and development when the Internet became a mainstream marketing channel.