Solus Agency

BACKGROUND

Please describe your company and your position there.

I am CEO of NFTBOOKS project. NFTBOOKS is a project about NFT for ebooks, books, arts, music and video. NFTBS envisions to transform the world of book-readings, making it become more affordable and more accessible to many people.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Solus Agency, and what were your goals?

20,000 community members 50,000 NFTBS token holders

SOLUTION

How did you select this vendor and what were the deciding factors?

We were working with the Gotbit team in terms of listing and during one of the meetings we touched on the topic of marketing. That is when Gotbit team chose Solus agency as a marketing contractor. And after a few days of chatting with Solus team, we filled the brief, receive the proposal and decide that we are good to go with those guys

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

So together with Solus team we are working on: Telegram marketing Influencers marketing Facebook traffic ( and Reddit traffic in case of FB bans :) We decided to move slowly and track the data after every single move in order to optimize the results, so before launching a new campaign we used to brainstorm a bit and analyse available data.

After a common brainstorm Solus team is developing hypotheses, defining main messages and creating all the attributions ( posts, briefs, banners, etc ) Then they create media plans and after our approval the publication starts going live and our community keep growing :)

How many resources from the vendor's team worked with you, and what were their positions?

NFT books is a young project. And without right marketing activities young projects usually could not live to maturity. Thus after being listed at CoinMarketCap, we decide that we need marketing push to grow faster.

We didn’t have special preferences for certain marketing tools before the beginning of our collaboration, so we let Solus agency decide on the toolpak on their own. They choose Telegram marketing as well as collaboration with YouTube, Twitter and TikTok KOLs as well as Facebook and Reddit targeting. And I feel that that was the right choice.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They choose Telegram marketing as well as collaboration with YouTube, Twitter and TikTok KOLs as well as Facebook and Reddit targeting. And I feel that that was the right choice.

How effective was the workflow between your team and theirs?

Twice a week

What did you find most impressive or unique about this company?

Solus team is excited about NFT books project just the same as our loyal community members and this is very positively reflected in their work. They aren’t doing marketing for the sake of marketing. They are doing marketing to help NFTBOOKS project conquer the world.

Are there any areas for improvement or something they could have done differently?

To tell the truth, we failed with using GA in the very beginning. We just didn’t set it up correctly, so Solus team couldn’t make data driven decisions at that time. Currently everything is fixed and we are good to go.

BACKGROUND

Please describe your company and your position there.

Co-owner of Binance Futures Trading Bot - MyBotGarage

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Solus Agency, and what were your goals?

Launching of trading-bots platform. We started from telegram community building, but then decided to launch PPC, content marketing, landing creation and managing.

SOLUTION

How did you select this vendor and what were the deciding factors?

Before our acquaintance recommended them we knew nothing about Solus. When we had our first meeting, we understood that we’re on the same wave with Solus. They had high expertise, and we had a good start and were pretty comfortable with the communication. Last straw was their cases, that’s why we chose Solus for MyBotGarage.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We started from onboarding, discussed the goals, target audience. Then they described the manifestation of our product, tone of voice, required researches and some content decisions. Then we understood that it was very useful for understanding of our next steps. Then we needed some time to develop the MVP, while Solus team was preparing the product for the release.

They did some test launches, gathered small community, launched small PPC campaign and we understood that product performs well in terms of advertising. Then we started to scale our project, and our community was scaling too. Some good results were achieved during the first month.

How many resources from the vendor's team worked with you, and what were their positions?

- Pavlo - CEO;

- Ruslana - marketing team lead;

- Dmytro - marketing teamlead and PPC

- Andriy - PPC specialist

- Vlad - content writer;

- Dmytro - designer;

- Sofia - professional translator.

- Yulia - content manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were surprised that we started really fast. That start was productive, firstly we launched 1 telegram community, then second one. One day the workflow started to stagnate, maybe the platform has burnt out, so we decided to launch PPC, start working with landing and change the concept of social media and we started to see the results again.

Result in numbers: The community has grown from 0 to 2800, numbers are not large, but we aim for a long-lasting audience that will regularly use our services and follow our social media. The average price of 1 user was $0.55 and we spent on it $1.500 The number of users was changing because of service specificities, but it was satisfying us.

How effective was the workflow between your team and theirs?

We had lots of calls, to establish our strategy and tactics of marketing, we were surprised at how personal-based the approach was. Also we should mention really fast communication and clear reporting.

What did you find most impressive or unique about this company?

Fast start – we started the actions within a week. I contacted the agency. Also the personalized approach was impressive for us. A huge amount of meetings and texting – we think that made our campaigns effective.

Are there any areas for improvement or something they could have done differently?

After the six-month of cooperation we saw a stagnation. That was not really surprising, concerning the time we’re working together, but after a couple of meetings on that problem they started to make up new creative content and new approaches, so that issue was quickly fixed.