Tribe of digitals
Solus Agency is a team of development marketing enthusiasts who know how to build a brand from scratch and make it one of the best in a niche. We focus on complex marketing and growth hacking strategies. Our main goal is to generate leads and build strong supportive communities around startups. We are aiming to help our clients to thrive with their projects.
Our team consists of 20 people that are unified by one thing, which is inherent to each person that works here - a strong conviction that we can bring clients to the top.
Each of us is a great expert in his or her field. We combined all our strengths together to provide clients with exceptional services, and we never stop learning to become even better than we already are.
We focus on several main areas:
Lead generation. Over the years of our work, we learn how to attract “fat” leads. We choose a complex, “profitable” target audience and build up funnels to invite them in. We know how to optimize a certain campaign in order to receive more people who would to the end of a customer journey.
Development. Each member of our team has the same hobby. It’s a strategy. Creative strategies are our way to approach any project, no matter if it is related to cryptocurrencies or tourism. Naturally, that helps us to find or create new market segments for client’s products.
Cust dev and community. A brand is what makes people believe in you and follow your products. But a brand can’t stand without people who support it. We know how to find your target audience and make them follow in love with your project.
Why us:
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We deliver results that stand for themselves. We fastidiously analyze the market to bring the best out of it for our clients.
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Complexity is one of our approaches. If you hired us, you can expect full support in all areas - from content marketing to IR.
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Our experience includes years of making brands out of startups.
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We teach to understand how your target audience thinks.
Focus
Portfolio
Our clients are tech startups, apps, cryptocurrency platforms who are looking to build a strong community around them and increase brand awareness. We orient on Saas platforms to help them accelerate the flow of leads and clients. We enjoy working with professionals who have a vision and ambitions for the project. Quite often startups come to us having only a plan of the project that needs to be improved. So we take it from such a state and patiently, slowly grow a brand.
Complex solution for Telegram channel promotion
First cryptocurrency channel - a trading channel that brings to light the state of affairs in the world of cryptocurrency.
How do you work with the Telegram channel of cryptocurrency project? Well, there are at least several ways. One of these we are going to glance at here.
So, the Telegram community. Our goal was to boost lead generation and, therefore, to attract more people into the community. How would you do this in a situation when the hype around cryptocurrencies faded away? We started slowly: built a strategy, invited a few relevant influencers and bloggers. Such an approach brought us first leads and first loyal followers. What else?
We used different ways of communication, including targeting, traffic making, content making. We’ve made better than we aimed to because the results are a few times higher than we expected.
Results:
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ROI more than 300% through sale of access to signals on a private channel;
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200+ leads in a month;
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100+ sales 200$ + with an audience of 14 000 followers
Digital Marketing Complex Solution for blockchain brand
Waves - an open blockchain protocol and development toolset for Web 3.0 decentralized solutions that enable anyone to build their applications. One of the top 15 cryptocurrencies in the world.
Throughout collaboration we have conducted many successful campaigns, which has strengthened the position and helped the platform to boost its place on the market. The main tasks were extremely diverse: from setting up lead generations on complex products such as staking, to conducting and maintaining PR campaigns, development, strategic sessions and so on.
We've used a lot of creative decisions that brought us an audience and increased brand recognition. For example, we've made a bot that brought Waves 6 000 registrations.
While working with Waves we provided:
- General consulting and strategy
- Creating and configuring conversion tunnels
- PR and media buying;
- Bot development.
Results :
- 6000+ registrations on the platform bot from one funnel with 21 000 audience promotion
- More than 500 leads for credit staking-product per month (average price of $ 8);
- More than 15,000 registrations for the competition bot within the two-week content strategy;
- Development of 3 bots to automate marketing interactions;
- Successful PR campaigns reaching more than 5,000,000 people
Social Media Marketing as a part of Digital Strategy
We provide full Social Media Marketing Support as s part of o whole Digital Marketing Solution
Full marketing support, lead generation, digital strategy
The company reached us with a few challenges: low level of lead generation and unsatisfied level of brand awareness. This is quite an ordinary issue for the platform with a narrow audience. Expertpays works for people that hardly could be defined differently. They provide services for lawyers. Anyway, it makes things more challenging and interesting. Okay, the audience is not wide, so we had to make extremely efficient and strict channels of lead generation. Needless to say that when making traffic for such a target one should be very accurate. We tested a few channels of traffic and face excellent, although unexpected results. We’ve had quite impressive results on Facebook, which was rather unexpected, but as turned out, worth of trying. Several campaigns that we run increased brand recognition and helped to reach better organic reach.
Full marketing outsourcing support
Onlife - service of recommendations and experience exchange that connects travelers and allows them to make money on their adventures.
When we took the project, Onilfe was at its starting point. All they had at the beginning of our collaboration was a vision and ideas. The founders of the project had an intention to design Red Bull for travellers. That is the first and probably the main definition of the project. So what did we do? First of all, we had to build a community around the future app. The app was a promising project, so we had to gather people around the idea and convince them of the authenticity of it. Mainly, we worked in order to build a loyal cust dev community and gather together advocates of the brand.
We provided Onlife with a whole set of services, starting from a strategy. We analyze the target audience, build a buyer persona, and, pretty soon we achieved first results inside Telegram and Instagram. Thanks to the original approach to content making, the community had risen.
Then we took full responsibility for complex marketing. Besides, we make and constantly optimize a site, and provide lots of other services. We put a huge amount of work into the app and launched it, web development, consulting, community building and IR. Our approach, decisions and efforts led Onlife to tangible accomplishments: Onlife - service of recommendations and experience exchange that connects travelers and allows them to make money on their adventures.
When we took the project, Onilfe was at its starting point. All they had at the beginning of our collaboration was a vision and ideas. The founders of the project had an intention to design Red Bull for travellers. That is the first and probably the main definition of the project. So what did we do? First of all, we had to build a community around the future app. The app was a promising project, so we had to gather people around the idea and convince them of the authenticity of it. Mainly, we worked in order to build a loyal cust dev community and gather together advocates of the brand.
We provided Onlife with a whole set of services, starting from a strategy. We analyse the target audience, build a buyer persona, and, pretty soon we achieved first results inside Telegram and Instagram. Thanks to the original approach to content making, the community had risen.
Then we took full responsibility for complex marketing. Besides, we make and constantly optimize a site, and provide lots of other services. We put a huge amount of work into the app and launched it.
web development, consulting, community building and IR. Our approach, decisions and efforts led Onlife to tangible accomplishments: building a community of more than 70,000 users, 30,000 subscribers, and 3,000 testers
Services:
- Full marketing support
- SMM
- PR
- Digital strategy
Digital strategy
We provide strategical digital solutions to catch the attention and convince target audience.
Reviews
the project
Digital Marketing for Cryptocurrency Exchange Platform
"It was impressive how Solus Agency built a completely unique user journey map for each client."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am CMO of Xena. Talking about our company, it's the most customizable crypto derivatives exchange you could ever find. Our partners could trade futures, perpetuals, and Bitcoin volatility and stay calm with knowing that Xena provide them with zero counterparty risk.
For what projects/services did your company hire Solus Agency, and what were your goals?
We reckoned that when it comes to our audience ( hedge funds / trading firms, market makers ) we can generate leads only with the referrals. Our clients are really loyal to us, that is why the cases where some of them advised Xena to other companies are quite common. However, referrals are limited. In the end, we did not know how to find and attract a new audience and attract it. Besides, any of the typical marketing approaches weren't fitting our goals. Facebook traffic, mass LinkedIn or email outreach was not a thing. So we've reached an impasse.
How did you select this vendor and what were the deciding factors?
We were acquainted with Pavlo, who is CEO of Solus agency a few years before we started the Account Based Marketing campaign. During some time we even worked with him on marketing activities for other projects. Once Pavlo said that together with the team they gained an expertise in launching an Account Based Marketing campaign, the main aim of which is to attract “high value” leads.
Both of us understand that it's time to start working together in terms of Xena's marketing, but we are already working with another agency at that moment. Thus we decided to launch an ABM campaign with Solus, while conducting some marketing activities with other agencies. In a month Solus team became our single marketing contractor:)
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
First of all, we had a few brainstorms and created our ICP. We also found out what our main triggers are, and who is going to be our decision-makers. In the next step, we launched a customer development session and proved the results to the existing audience. Based on the received data we create a strategy and select channels of communication to engage the audience. Solus.Agency created mindmaps, roadmaps and UJM based on common strategic sessions and market research.
Finally, we would make a structure for future work using Asana. After that based on hypothesis and ICP description Solus team created dozens of scripts for all occasions and created lead base, which was preceded by qualitative validation and manual filtering Shortly after launching the outreach, we started receiving replies.
According to the agreements in the beginning of the funnels all the communication with leads was conducted by Solus team ( apart from technical questions ). And then when the conversation came to a meeting or agreement on the terms of cooperation sales manager from Xena side came into play By the way, I want to thank Solus.Agence for the work they have done: the marketing department was very well orchestrated, meanwhile both sales departments were on the same page all the time. The SDR process was the main area where we collaborated.
We discussed how to work with leads, how to turn negative replies into positive, what kind of reply rate we aimed for and so on. Together with the Solus team, we formed hypotheses and held strategic sessions every week. We analysed the outcome of these hypotheses and based on the analysis we would shape the scope of the next actions. Solus. Agency provided us with: Marketing artifacts ( scripts, banners, etc ) ICP draft; Roadmap, UJM, CRM setting; Marketing and sales alignment; Basic processes of communicating with the lead.
How many people from the vendor's team worked with you, and what were their positions?
There were 7 people from the Solus Agency working with us. It was the first experience in my career of working with such a unique team.
- Pasha - CEO & Founder
- Ruslana - Head of lead generation
- Dmytro - Head of traffic
- Dmytro - Head of design
- Sofia - Project manager
- Alex - Sales manager
- Yaruk - Sales development representative
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Sure, Solus agency help us to attract 33 companies that already proceed to the deal, while with around 40 companies communication is still in progress Talking about metrics, average conversion from Marketing Qualified Lead to Sales Qualified Lead was around 17%, which is really crazy
Describe their project management style, including communication tools and timeliness.
Solus team are Miro guys :) All their strategies were visualized with miro, thus at any moment of time, we could come back to it in order to remind us in which direction we are moving. Talking about tasks management, we have a common task tracking board in Asana with all the deadlines and task assignees. If we need to discuss certain nuances asap - Telegram works extremely well.
What did you find most impressive or unique about this company?
The whole idea behind the process of account-based marketing was a bit strange and unusual to me. It's due to the fact that I knew almost all about traditional outreach and all other standard tools. So, the first thing that startled me is the synchronization of all the tools. It was impressive how Solus Agency built a completely unique user journey map for each client. Literally, no more than the client took the same path from the first contact with Xena to an onboarding stage.
Are there any areas for improvement or something they could have done differently?
Obviously, there are some. Actually, we have been even discussing this with the Solus team how deeper can personalization be. You could even trach intention data of your potential leads and know where they had the breakfast. Thus there is a huge area of becoming more and more personalized in the outreaching campaign. Actually, we are thinking of launching a new, highly personalized outreach campaign.
the project
Marketing for Custom Web Dev Company
"They invest a lot of time into projects, come up with good ideas, and deliver great results within our budget."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the COO of Wht.agency, a custom web development company.
What challenge were you trying to address with Solus Agency?
We hired Solus Agency because we needed marketing support to acquire more clients from the US and Europe.
What was the scope of their involvement?
Solus Agency has worked on a couple of projects with us. Their team is responsible for doing market research and traffic testing on Facebook and Google, as well as testing hypotheses for us and our clients.
From there, they report the results and provide suggestions for us to implement. Their team also gives us a flow of monthly leads.
What is the team composition?
We work with Daniella (CMO), Dimitrov (Lead Generation Manager), Flana (Project Manager), Dimitrov (Designer), Vlad (Copywriter), and a professional translator.
How did you come to work with Solus Agency?
They were recommended by a friend and we were impressed with their work, so we hired them.
How much have you invested with them?
We’ve spent in the range of $30,000–$50,000.
What is the status of this engagement?
We started working with Solus Agency in November 2018 and our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Since starting our work with Solus Agency, we acquired 50,000 subscribers as a result of one project, and 500 leads from another. Their team collected 400% of the KPIs required for a cryptocurrency project, so we’re happy with the results of their work, so far.
How did Solus Agency perform from a project management standpoint?
Communication between our teams has been great. They do well at meeting deadlines that are set for them.
What did you find most impressive about them?
Once they understand the project, they work independently without needing to be micromanaged. They invest a lot of time into projects, come up with good ideas, and deliver great results within our budget.
Are there any areas they could improve?
When mistakes were found, they just continued testing over and over until they found the right solution, but that’s not a big area to improve.
Do you have any advice for potential customers?
Fully explain the project and trust their process.
the project
Social Media Community Development for Tourist App
"It's a pure thrill to work with Solus Agency."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Onlife is an application for tourists based on blockchain technology. The main idea of the app is that each user can tag their favorite places and make money on it. The business, in turn, receives advertising and the opportunity to attract new customers.
The service is built on three pillars - trust in reviews, rewards for users, high-quality client traffic for the business. We have six degrees of protection against fake content. Each one separately can be bypassed, but all together - very unlikely.
- Geolocation. Feedback about any place can be written only by the user who checked in there.
- Community trust rating. If users come to the restaurant on the recommendation of Onlife and see a clear discrepancy with what they have read in the application, they write honest reviews and lower the rating of the recommender.
- Revisions every three months. The system randomly appoints inspectors from among users with a good reputation. Based on their assessments, a separate rating is formed for the location.
- Validation of reviews through the blockchain. This is how we protect reviews from any changes.
- Analytics + blocking. When 99% of users put the restaurant "8" and "9" points, and someone - "1" or "2" points, the system responds to such deviations and notifies the support service.
One smartphone - one account. All rewards that users receive are awarded in the form of bonuses.One bonus is equal to one dollar. Users will be able to pay with bonuses in places connected to Onlife, transfer them to accounts of other users, and convert into cash.
We cooperate with micro-business, small and medium-sized businesses. A separate large segment includes self-employed professionals, for example, guides or nail artists.
For what projects/services did your company hire Solus Agency?
They were working in digital and social media marketing on few markets (B2B, B2C) in different countries of Europe
What were your goals for this project?
Development of community (50 000+) in social media, find testers of app (4000+), leadgen of app users.
How did you select this vendor?
After reference of our CMO
Describe the scope of their work in detail.
Services Provided
- Strategy creation
- SMM
- Branding
- Traffic generation
- IR
- Tracking
- Web development
- Content marketing
- PR
- Development.
What Are the Next Goals?
- By the end of 2020, gather more than 100,000 users in the released application
- Connect more than 10,000 B2B and B2C partners
What was the team composition?
Traffic & leadgen department (2 people) SMM & content departmment (5 people), CMO.
Can you share any outcomes from the project that demonstrate progress or success?
- Results in Numbers + Photos and Videos
- Created an effective strategy
- Gathered a total of 3,000 testers
- Gathered more than 30,000 subscribers in the Telegram channel (cost of a subscriber - $ 0.35);
- 70,000 community members at the peak of development
- Prepared an application for release in Europe and an appropriate PR campaign.
How effective was the workflow between your team and theirs?
Working with Solus Agency is pure thrill. The team is very focused and goes crazy over new ideas. It seems that each participant is ready to work day and night. We were impressed by both the thoughtfulness of the proposed strategy and the speed with which it gave the first results.
What did you find most impressive about this company?
The tasks weren’t the simple ones, so the obtained results say a lot about the level of professionalism of this team. Dedication and creativity at Solus Agency surely are at the highest level.
Are there any areas for improvement?
No, everything is ok.
As a result of this collaboration, the company saw a significant improvement in client acquisition. Solus Agency led a smooth workflow through their communication and project management skills. Their technical expertise and industry knowledge also had a huge impact on the project's success.