Solid Water Marketing Agency

BACKGROUND

Please describe your company and position.

I am the head business development of an AI platform

Describe what your company does in a single sentence.

AI platform for businesses and creators

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Solid Water Marketing Agency to accomplish?

• Understand why our current website and positioning were underperforming, and identify what specifically needed to change to communicate our value more clearly.
• Get an outside perspective on how different user segments perceive the product, and how to better connect our use cases to the real needs of both B2B and B2C audiences.

SOLUTION

How did you find Solid Water Marketing Agency?

networking

Why did you select Solid Water Marketing Agency over others?

• Referred to me
• Company values aligned

How many teammates from Solid Water Marketing Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Solid Water Marketing Agency provided a strategic marketing clinic focused on our website, positioning, segmentation, and growth channels. The work helped us identify why our current B2B communication was underperforming, how the external perception of the product differed from its actual quality, and how to better structure messaging for different user cohorts. Key deliverables included a website and positioning diagnosis, segmentation insights by use cases and audiences, a clearer B2B/B2C channel split, and strategic direction for further exploring the B2C2B growth hypothesis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We engaged Solid Water Marketing Agency for one strategic consultation, not a full-scale implementation project. The main result was a clear diagnostic of our current marketing and positioning pain points. They helped us identify gaps in our B2B website clarity, product first impression, user segmentation, channel separation, and the B2C2B growth hypothesis. The consultation gave us a clearer understanding of what needed to be improved and helped us prioritize the next steps.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was very responsive, well-prepared, and well-organized. They reviewed the information in advance, came to the call with relevant context, and quickly understood our needs. During the consultation, they asked thoughtful follow-up questions and suggested possible solutions in real time. Even though this was a single strategic session, the process felt structured, efficient, and highly valuable.

What was your primary form of communication with Solid Water Marketing Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

The most inspiring and unique thing about Solid Water Marketing Agency was their openness and ability to help us break complex problems down into simple, clear, and actionable insights. Even within one consultation, they created a collaborative and thoughtful environment where we could better understand our positioning challenges and see the next steps more clearly.

Are there any areas for improvement or something Solid Water Marketing Agency could have done differently?

There is nothing specific we would highlight as an area for improvement. For the format of a single strategic consultation, the team was very well-prepared, responsive, and helpful. They quickly understood our context, asked the right questions, and helped us clarify the key pain points. Overall, the experience fully met our expectations.

BACKGROUND

Please describe your company and position.

 I am the Co-founder of a financial services company 

Describe what your company does in a single sentence.

I am a co-founder of a stealth fintech startup.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Solid Water Marketing Agency to accomplish?

I needed to work on my personal brand, as I saw my profile as one of the acquisition channels for my product (targeted at CFOs).

SOLUTION

How did you find Solid Water Marketing Agency?

Referral

Why did you select Solid Water Marketing Agency over others?

• Referred to me
• Expertise and reputation

How many teammates from Solid Water Marketing Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I specifically signed up to the service of Founder Brand Strategy. It was 8 weeks long and included two video call presentations (mid-project and final) and two structured feedback rounds.

First, I had a half-day strategy workshop with the founders to understand my problem statement and my goals, but also to delve deeper into my business.

The strategy included competitive analysis, core positioning, messaging framework, content and channel strategy, and a full detailed GTM roadmap with KPIs. They also built a clear execution plan which made it clear how much financial and human resources were required to achieve the KPIs. The budget and resource planning were a real highlight. It just gives you a really sober view of how achievable the set KPIs are.

Additionally, the team included a marketing infrastructure plan, a martech recommendation, and a crisis mitigation guide.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The key outcome for me was clarity. I had conflicting ideas about the tone of voice, brand posture, channel mix for my personal brand. I went from a million questions around where to invest my energy and resources to having a clear positioning, messaging, and actionable plan on how to make it a growth channel. What was also important is that the strategy was detailed and realistic. The team took into consideration my time and resource limits.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I had a dedicated project manager, Anna, assigned to my project. She was very quick and clear in her responses. Every step of the work was transparent and well-communicated, which was very important to me.

What was your primary form of communication with Solid Water Marketing Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The founders were very proactive, flexible, and clearly knew what they were doing. All my questions and requests were addressed. I also greatly appreciated that the founders have strong industry connections, which was very valuable for me as a founder of a startup planning to raise funding. 

Are there any areas for improvement or something Solid Water Marketing Agency could have done differently?

Nothing so far