SoftWin

BACKGROUND

Please describe your company and position.

I am the Head of Product of Artjoker

Describe what your company does in a single sentence.

We AI-driven solution development company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SoftWin to accomplish?

• Our mobile checkout had too many points where a customer could get stuck, especially when returning to a saved payment method. Releases were another headache: checking the important purchase flows took our team days. We needed to improve the buying journey and stop treating every deployment like a full manual QA exercise.

SOLUTION

How did you find SoftWin?

Online Search

Why did you select SoftWin over others?

• Good value for cost
• Company values aligned

How many teammates from SoftWin were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our mobile checkout had too many points where a customer could get stuck, especially when returning to a saved payment method. Releases were another headache: checking the important purchase flows took our team days. We needed to improve the buying journey and stop treating every deployment like a full manual QA exercise.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Checkout conversion increased by 4.2% following the optimization work. The bigger operational change was in testing: a regression cycle that previously took three days was reduced to around three hours. That removed a real bottleneck from our release process and made routine storefront changes much less disruptive.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The code reviews happened in GitHub, with milestones and open questions tracked in Jira. We could see the current build and raise issues during regular product reviews rather than waiting for a long status report. The main checkout work went live in the agreed release window. We moved an optional loyalty feature to a later iteration so the team could concentrate on the purchase flow and its test coverage.

What was your primary form of communication with SoftWin?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Going from three days of regression testing to roughly three hours changed how we plan releases. I was especially pleased that the tests covered the saved-payment case that had caused repeated headaches for support.

Are there any areas for improvement or something SoftWin could have done differently?

We lost some time in the first account-area design review because there were too many options on the table. A stronger initial recommendation would have made that round quicker.