Societal

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of New Leaf Advisory

Describe what your company does in a single sentence.

Smart, strategic enterprise advisors

New Leaf Advisory provides an unparalleled and unique approach to accounting services to clients across the Sydney area. As chartered accountants and tax advisers, we’re here to ensure our clients personal and business financial decisions are made carefully and with their short and long term best interests in mind. We’re ready and able to work with clients to grow their financial success.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Societal / Brand Design Agency to accomplish?

• A complete company rebrand
• Creation of all digital assets
• Brand awareness marketing strategy

SOLUTION

How did you find Societal / Brand Design Agency?

Referral

Why did you select Societal / Brand Design Agency over others?

• High ratings
• Company values aligned

How many teammates from Societal / Brand Design Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

An identity and brand system for New Leaf Advisory was created to help present the brand in a consistent, and recognizable way.

Key deliverables 

• The brand Blueprint to establish the rules and guides to maintain a consistent identity system to be used throughout all marketing and communications.
• Guide to lay out the groundwork for future design work for New Leaf Advisory so that all marketing and communications maintain a consistent aesthetic.
• Guidelines on how to well manage graphic identity . An important part of strengthening New Leaf Advisory as a brand, and assisting people to easily identify New Leaf Advisory and feel connected and engaged.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in Brand Awareness:

• Social Media Metrics
• Website Traffic 
• Media Coverage

Improvement in Market Position:

• Market Share
• Brand Recognition
• Competitive Benchmarking

Client Engagement and Satisfaction:

• Client Feedback
• Client Repeat Business and retention 

Sales and Revenue Growth:

• Sales Figures
• Conversion Rates
• Lead Generation

Brand Sentiment and Perception:

• Brand Sentiment Analysis: Positive sentiment in social media mentions and online reviews.
• Brand Surveys: Improvement in brand perception metrics from surveys conducted before and after the rebrand.

Employee Engagement and Alignment:

• Employee Feedback: Positive feedback from employees about the new brand and their alignment with the company’s vision and values.
• Internal Adoption: Successful adoption and usage of new brand guidelines and marketing materials by employees.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Societal on our company rebrand and marketing strategy was an outstanding experience from start to finish. Both projects were managed with exceptional professionalism and creativity. The team guided us through a thorough discovery phase, ensuring they understood our business and our vision. Their collaborative and transparent approach made us feel fully involved in the decision-making process.

The result was a brand design that perfectly captures the essence of our company and a marketing strategy that has significantly boosted our presence in the market. We couldn’t be happier with the outcome and highly recommend Societal for any strategic thinking and creative branding.

What was your primary form of communication with Societal / Brand Design Agency?

In-Person Meeting

What did you find most impressive or unique about this company?

We were most impressed by Societal's ability to perfectly nail the brief. Their understanding of our vision and needs was spot on, resulting in a brand design that truly reflects our company’s essence. Additionally, their commitment to timeliness was remarkable, consistently delivering on schedule without compromising quality. Their precision, creativity, and deadline adherence make working with them a highly satisfying experience.

Are there any areas for improvement or something Societal / Brand Design Agency could have done differently?

Nothing. We are extreamly happy with all aspects of working with Societal and will continue to do so. 

BACKGROUND

Please describe your company and position.

I am the Launching New Product and Design of Reminderfy

Describe what your company does in a single sentence.

Specialists in positioning brands to connect, engage and grow

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Societal / Brand Design Agency to accomplish?

• Launching new product

SOLUTION

How did you find Societal / Brand Design Agency?

Referral

Why did you select Societal / Brand Design Agency over others?

• High ratings
• Great culture fit

How many teammates from Societal / Brand Design Agency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand logo and design 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sucessful logo and design elements 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Societal / Brand Design Agency delivered professional and thorough work on time and was always clear with timelines.

What was your primary form of communication with Societal / Brand Design Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

• Honest feedback
• Fast turnaround

Are there any areas for improvement or something Societal / Brand Design Agency could have done differently?

none