Social Buzz (A unit of GMS Hospitality Services Pvt Ltd)

BACKGROUND

Please describe your company and your position there.

I work as Associate General Manager of The Times of India Brand. Handling national projects, markets across north and central India, a healthcare initiative of the company as well as a travel related unit.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Social Buzz (A unit of GMS Hospitality Services Pvt Ltd)?

For two projects:

1. TOI Chandigarh online engagement for Its Chandigarh's Time
2. Vardan social media management - healthcare initiative based in south Delhi

What were your goals for this project?

1. Chandigarh: Getting entries for a startup centric programme
2. Vardan: Creating a community on social media

SOLUTION

How did you select Social Buzz (A unit of GMS Hospitality Services Pvt Ltd)?

Through a pitch between multiple agencies. Social Buzz had the best ideas.

Describe the scope of their work in detail.

1. For Chandigarh, it was to reach out to relevant groups of entrepreneurs and potential entrepreneurs even among the student community and get them to sign up for a programme
2. For Vardan, generating conversations on what was a dead social media page

What was the team composition?

Principally one person in client servicing and strategy, with a 1-2 person creative team at the back end.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Excellent results in both projects.

To be specific:

1. Nearly a thousand entries received for the Chandigarh initiative, which became a talking point in the tricity's startup circle.
2. Vardan - Saw conversations being generated for the healthcare brand for the first time, with some interesting posts.

How effective was the workflow between your team and theirs?

To put it simply, it was seamless. And it is possible that we will work with them again for a re-run of the same projects or similar other initiatives.

What did you find most impressive about this company?

1. Their ability to understand the brands and initiatives without back and forth.
2. Their ability to out together creatives that fit the marketing objective.

Are there any areas for improvement?

As they expand and grow, hope the personal touch they were able to give to the projects does not reduce.

BACKGROUND

Please describe your company and your position there.

I am the president of the Company. My company is mainly into Education and Counseling.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Social Buzz (A unit of GMS Hospitality Services Pvt Ltd)?

• For Digital Marketing

What were your goals for this project?

• To reach to maximum students to provide them new techniques of education and career counseling

SOLUTION

How did you select Social Buzz (A unit of GMS Hospitality Services Pvt Ltd)?

They were referred to us.

Describe the scope of their work in detail.

They were managing promotions on various social media platforms, analysis of results, preparing creative works, SEO, lead generation, and handling.

What was the team composition?

They have a dedicated project manager, creative writer, and social media handler.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

One of the KPI was lead generation. We were satisfied with the quality of their work which was measured against various KPIs.

How effective was the workflow between your team and theirs?

Workflow and communication were seamless. The project team was available and reachable for any issues. The work progressed as per schedule.

What did you find most impressive about this company?

They were approachable.

Are there any areas for improvement

They can do better in the creatives part.